READY MEALS IN BULGARIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Stagnant Value Growth for Ready Meals, Despite Favourable Volume Sales Outlook

Ready Meals Face Stiff Competition From Consumer Foodservice

Local Preference for Pizza and Salads Set To Heavily Influence Ready Meals Trends

Competitive Landscape

Miss Kapriz Maintains Its Lead Due To Its Very Strong Position in Frozen Pizza

Oetker Group Registers the Strongest Growth With the Launch of the Guzeppe Brand

Fragmented Competitive Environment A Sign of the Preference for Local Products

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 6 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 7 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 8 Distribution of Ready Meals by Format: % Value 2013-2018

Table 9 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 10 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Due to the increasingly hectic pace of modern life in Sofia and other Bulgarian cities, many of the country’s urban consumers have less time than ever before to prepare their own meals from scratch. Although this trend is most apparent among young adults of working age, distinct consumer groups such as teenagers, students and mothers with young children are also regarded as forming key parts of the wider consumer audience for convenience foods such as ready meals. In addition, with huge numbers...

Euromonitor International's Ready Meals in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.