READY MEALS IN AUSTRIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenience To Continue To Drive the Sales of Ready Meals

Fresh, Uncomplicated and Healthy - Main Selling Features in Ready Meals

Vegetarian and Vegan Products, and Super Grains To Gain Momentum

Competitive Landscape

Private Label To Continue To Focus on the Quality Improvement of Its Products

International Players Perceived As Domestic Helps Boosts Their Sales

Different Focus Areas of Global Players and Private Label

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018

Table 7 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 8 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 9 Distribution of Ready Meals by Format: % Value 2013-2018

Table 10 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record A Good Overall Performance in 2018

Consumers Opt for Less Meat, Less Sugar and for More Superfoods

Intense Competition and Some New Niche Players

Discounters, Supermarkets and Hypermarkets Dominate Distribution

Steady Course for Packaged Food Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Ready meals are expected to continue to profit from their high levels of convenience. While many consumers used to find ready meals unhealthy, an increasing number of manufacturers (retailers such as Rewe International and Spar Österreichische Warenhandels AG, as well as global players such as Iglo Austria GmbH) have now made sure to offer well-balanced ready meals that are not too fatty and that are in accordance with the ongoing consumer focus on healthier nutrition. At the same time, the prep...

Euromonitor International's Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.