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Global Proximity Marketing Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Proximity Marketing Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Wi-Fi
      • 1.4.3 BLE Beacon
      • 1.4.4 Near Field Communication (NFC)
      • 1.4.5 GPS Geofencing
      • 1.4.6 Others
    • 1.5 Market by Application
      • 1.5.1 Global Proximity Marketing Market Share by Application (2014-2025)
      • 1.5.2 Retail & E-Commerce
      • 1.5.3 Healthcare
      • 1.5.4 Infrastructural
      • 1.5.5 BFSI
      • 1.5.6 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Proximity Marketing Market Size
    • 2.2 Proximity Marketing Growth Trends by Regions
      • 2.2.1 Proximity Marketing Market Size by Regions (2014-2025)
      • 2.2.2 Proximity Marketing Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 Proximity Marketing Market Size by Manufacturers
      • 3.1.1 Global Proximity Marketing Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global Proximity Marketing Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global Proximity Marketing Market Concentration Ratio (CR5 and HHI)
    • 3.2 Proximity Marketing Key Players Head office and Area Served
    • 3.3 Key Players Proximity Marketing Product/Solution/Service
    • 3.4 Date of Enter into Proximity Marketing Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Proximity Marketing Market Size by Type (2014-2019)
    • 4.2 Global Proximity Marketing Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States Proximity Marketing Market Size (2014-2019)
    • 5.2 Proximity Marketing Key Players in United States
    • 5.3 United States Proximity Marketing Market Size by Type
    • 5.4 United States Proximity Marketing Market Size by Application

    6 Europe

    • 6.1 Europe Proximity Marketing Market Size (2014-2019)
    • 6.2 Proximity Marketing Key Players in Europe
    • 6.3 Europe Proximity Marketing Market Size by Type
    • 6.4 Europe Proximity Marketing Market Size by Application

    7 China

    • 7.1 China Proximity Marketing Market Size (2014-2019)
    • 7.2 Proximity Marketing Key Players in China
    • 7.3 China Proximity Marketing Market Size by Type
    • 7.4 China Proximity Marketing Market Size by Application

    8 Japan

    • 8.1 Japan Proximity Marketing Market Size (2014-2019)
    • 8.2 Proximity Marketing Key Players in Japan
    • 8.3 Japan Proximity Marketing Market Size by Type
    • 8.4 Japan Proximity Marketing Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Proximity Marketing Market Size (2014-2019)
    • 9.2 Proximity Marketing Key Players in Southeast Asia
    • 9.3 Southeast Asia Proximity Marketing Market Size by Type
    • 9.4 Southeast Asia Proximity Marketing Market Size by Application

    10 India

    • 10.1 India Proximity Marketing Market Size (2014-2019)
    • 10.2 Proximity Marketing Key Players in India
    • 10.3 India Proximity Marketing Market Size by Type
    • 10.4 India Proximity Marketing Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Proximity Marketing Market Size (2014-2019)
    • 11.2 Proximity Marketing Key Players in Central & South America
    • 11.3 Central & South America Proximity Marketing Market Size by Type
    • 11.4 Central & South America Proximity Marketing Market Size by Application

    12 International Players Profiles

    • 12.1 Google
      • 12.1.1 Google Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Proximity Marketing Introduction
      • 12.1.4 Google Revenue in Proximity Marketing Business (2014-2019)
      • 12.1.5 Google Recent Development
    • 12.2 Microsoft
      • 12.2.1 Microsoft Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Proximity Marketing Introduction
      • 12.2.4 Microsoft Revenue in Proximity Marketing Business (2014-2019)
      • 12.2.5 Microsoft Recent Development
    • 12.3 Apple
      • 12.3.1 Apple Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Proximity Marketing Introduction
      • 12.3.4 Apple Revenue in Proximity Marketing Business (2014-2019)
      • 12.3.5 Apple Recent Development
    • 12.4 Zebra Technologies
      • 12.4.1 Zebra Technologies Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Proximity Marketing Introduction
      • 12.4.4 Zebra Technologies Revenue in Proximity Marketing Business (2014-2019)
      • 12.4.5 Zebra Technologies Recent Development
    • 12.5 Qualcomm
      • 12.5.1 Qualcomm Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Proximity Marketing Introduction
      • 12.5.4 Qualcomm Revenue in Proximity Marketing Business (2014-2019)
      • 12.5.5 Qualcomm Recent Development
    • 12.6 Inmarket
      • 12.6.1 Inmarket Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Proximity Marketing Introduction
      • 12.6.4 Inmarket Revenue in Proximity Marketing Business (2014-2019)
      • 12.6.5 Inmarket Recent Development
    • 12.7 Swirl Networks
      • 12.7.1 Swirl Networks Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Proximity Marketing Introduction
      • 12.7.4 Swirl Networks Revenue in Proximity Marketing Business (2014-2019)
      • 12.7.5 Swirl Networks Recent Development
    • 12.8 Shopkick
      • 12.8.1 Shopkick Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Proximity Marketing Introduction
      • 12.8.4 Shopkick Revenue in Proximity Marketing Business (2014-2019)
      • 12.8.5 Shopkick Recent Development
    • 12.9 Estimote
      • 12.9.1 Estimote Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Proximity Marketing Introduction
      • 12.9.4 Estimote Revenue in Proximity Marketing Business (2014-2019)
      • 12.9.5 Estimote Recent Development
    • 12.10 Unacast
      • 12.10.1 Unacast Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Proximity Marketing Introduction
      • 12.10.4 Unacast Revenue in Proximity Marketing Business (2014-2019)
      • 12.10.5 Unacast Recent Development
    • 12.11 Bluvision
    • 12.12 Roximity
    • 12.13 Proxama
    • 12.14 Scanbuy

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
      North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
      In 2018, the global Proximity Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

      This report focuses on the global Proximity Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Proximity Marketing development in United States, Europe and China.

      The key players covered in this study
      Google
      Microsoft
      Apple
      Zebra Technologies
      Qualcomm
      Inmarket
      Swirl Networks
      Shopkick
      Estimote
      Unacast
      Bluvision
      Roximity
      Proxama
      Scanbuy

      Market segment by Type, the product can be split into
      Wi-Fi
      BLE Beacon
      Near Field Communication (NFC)
      GPS Geofencing
      Others

      Market segment by Application, split into
      Retail & E-Commerce
      Healthcare
      Infrastructural
      BFSI
      Others

      Market segment by Regions/Countries, this report covers
      United States
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global Proximity Marketing status, future forecast, growth opportunity, key market and key players.
      To present the Proximity Marketing development in United States, Europe and China.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of Proximity Marketing are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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