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Global Programmatic Advertising Platform Market Opportunities and Forecast 2022-2028

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Table of Contents

    1 Product Introduction and Overview

    • 1.1 Product Definition
    • 1.2 Product Specification
    • 1.3 Global Market Overview
      • 1.3.1 Global Programmatic Advertising Platform Market Status and Forecast (2017-2028)
      • 1.3.2 Global Programmatic Advertising Platform Sales Value CAGR by Region
    • 1.4 Market Drivers, Inhibitors
      • 1.4.1 Market Drivers
      • 1.4.2 Market Inhibitors
      • 1.4.3 COVID-19 Impact Analysis

    2 Global Programmatic Advertising Platform Supply by Company

    • 2.1 Global Programmatic Advertising Platform Sales Value by Company
    • 2.2 Programmatic Advertising Platform Sales Area of Main Manufacturers
    • 2.3 Trend of Concentration Rate

    3 Global and Regional Programmatic Advertising Platform Market Status by Type

    • 3.1 Programmatic Advertising Platform Type Introduction
      • 3.1.1 Desktop Display
      • 3.1.2 Desktop Video
      • 3.1.3 Mobile Display
      • 3.1.4 Mobile Video
    • 3.2 Global Programmatic Advertising Platform Market by Type
    • 3.3 North America: by Type
    • 3.4 Europe: by Type
    • 3.5 Asia Pacific: by Type
    • 3.6 Central & South America: by Type
    • 3.7 Middle East & Africa: by Type

    4 Global and Regional Programmatic Advertising Platform Market Status by Application

    • 4.1 Programmatic Advertising Platform Segment by Application
      • 4.1.1 Governance
      • 4.1.2 Commerical
      • 4.1.3 Others
    • 4.2 Global Programmatic Advertising Platform Market by Application
    • 4.3 North America: by Application
    • 4.4 Europe: by Application
    • 4.5 Asia Pacific: by Application
    • 4.6 Central & South America: by Application
    • 4.7 Middle East & Africa: by Application

    5 Global Programmatic Advertising Platform Market Status by Region

    • 5.1 Global Programmatic Advertising Platform Market by Region
    • 5.2 North America Programmatic Advertising Platform Market Status
    • 5.3 Europe Programmatic Advertising Platform Market Status
    • 5.4 Asia Pacific Programmatic Advertising Platform Market Status
    • 5.5 Central & South America Programmatic Advertising Platform Market Status
    • 5.6 Middle East & Africa Programmatic Advertising Platform Market Status

    6 North America Programmatic Advertising Platform Market Status

    • 6.1 North America Programmatic Advertising Platform Market by Country
    • 6.2 United States
    • 6.3 Canada
    • 6.4 Mexico

    7 Europe Programmatic Advertising Platform Market Status

    • 7.1 Europe Programmatic Advertising Platform Market by Country
    • 7.2 Germany
    • 7.3 France
    • 7.4 UK
    • 7.5 Italy
    • 7.6 Russia
    • 7.7 Spain

    8 Asia Pacific Programmatic Advertising Platform Market Status

    • 8.1 Asia Pacific Programmatic Advertising Platform Market by Country
    • 8.2 China
    • 8.3 Japan
    • 8.4 Korea
    • 8.5 Southeast Asia
    • 8.6 India
    • 8.7 Australasia

    9 Central & South America Programmatic Advertising Platform Market Status

    • 9.1 Central & South America Programmatic Advertising Platform Market by Country
    • 9.2 Brazil
    • 9.3 Argentina
    • 9.4 Colombia

    10 Middle East & Africa Programmatic Advertising Platform Market Status

    • 10.1 Middle East & Africa Programmatic Advertising Platform Market by Country
    • 10.2 Iran
    • 10.3 Israel
    • 10.4 Turkey
    • 10.5 South Africa
    • 10.8 Saudi Arabia

    11 Major Downstream Customers Analysis

    • 11.1 Customer One Analysis
    • 11.2 Customer Two Analysis
    • 11.3 Customer Three Analysis
    • 11.4 Customer Four Analysis

    12 Global Programmatic Advertising Platform Market Forecast by Type and by Application

    • 12.1 Global Programmatic Advertising Platform Sales Value Forecast (2023-2028)
    • 12.2 Global Programmatic Advertising Platform Forecast by Type
    • 12.3 Global Programmatic Advertising Platform Forecast by Application

    13 Global Programmatic Advertising Platform Market Forecast by Region/Country

    • 13.1 Global Programmatic Advertising Platform Market Forecast by Region (2023-2028)
    • 13.2 North America Market Forecast
    • 13.3 Europe Market Forecast
    • 13.4 Asia Pacific Market Forecast
    • 13.5 Central & South America Market Forecast
    • 13.6 Middle East & Africa Market Forecast

    14 Key Participants Company Information

    • 14.1 Yahoo! Inc.
      • 14.1.1 Company Information
      • 14.1.2 Programmatic Advertising Platform Product Introduction
      • 14.1.3 Yahoo! Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.1.4 SWOT Analysis
    • 14.2 Turn Inc.
      • 14.2.1 Company Information
      • 14.2.2 Programmatic Advertising Platform Product Introduction
      • 14.2.3 Turn Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.2.4 SWOT Analysis
    • 14.3 The Trade Desk
      • 14.3.1 Company Information
      • 14.3.2 Programmatic Advertising Platform Product Introduction
      • 14.3.3 The Trade Desk Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.3.4 SWOT Analysis
    • 14.4 Rubicon Project Inc.
      • 14.4.1 Company Information
      • 14.4.2 Programmatic Advertising Platform Product Introduction
      • 14.4.3 Rubicon Project Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.4.4 SWOT Analysis
    • 14.5 Rocket Fuel Inc.
      • 14.5.1 Company Information
      • 14.5.2 Programmatic Advertising Platform Product Introduction
      • 14.5.3 Rocket Fuel Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.5.4 SWOT Analysis
    • 14.6 RadiumOne, Inc.
      • 14.6.1 Company Information
      • 14.6.2 Programmatic Advertising Platform Product Introduction
      • 14.6.3 RadiumOne, Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.6.4 SWOT Analysis
    • 14.7 MediaMath Inc.
      • 14.7.1 Company Information
      • 14.7.2 Programmatic Advertising Platform Product Introduction
      • 14.7.3 MediaMath Inc. Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.7.4 SWOT Analysis
    • 14.8 IPONWEB Holding Limited (BidSwitch)
      • 14.8.1 Company Information
      • 14.8.2 Programmatic Advertising Platform Product Introduction
      • 14.8.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.8.4 SWOT Analysis
    • 14.9 Google Inc. (Doubleclick)
      • 14.9.1 Company Information
      • 14.9.2 Programmatic Advertising Platform Product Introduction
      • 14.9.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.9.4 SWOT Analysis
    • 14.10 Fluct
      • 14.10.1 Company Information
      • 14.10.2 Programmatic Advertising Platform Product Introduction
      • 14.10.3 Fluct Programmatic Advertising Platform Sales Value, Gross Margin and Global Share (2020-2022)
      • 14.10.4 SWOT Analysis
    • 14.11 DataXu Inc.
    • 14.12 Connexity, Inc.
    • 14.13 Centro, Inc.
    • 14.14 Between Digital
    • 14.15 Beeswax
    • 14.16 AppNexus Inc.
    • 14.17 AOL Inc. (Verizon Communications Inc.)
    • 14.18 Adroll.com
    • 14.19 Adobe Systems Incorporated
    • 14.20 Adform

    15 Conclusion

      16 Methodology

      This report provides a comprehensive analysis of current global Programmatic Advertising Platform market based on segmented types and downstream applications. Major product development trends are discussed under major downstream segment scenario.This report also focuses on major driving factors and inhibitors that affect the market and competitive landscape. Global and regional leading players in the Programmatic Advertising Platform industry are profiled in a detailed way, with sales data and market share info. This report also includes global and regional market size and forecast, drill-down to top 20 economies.

      According to this survey, the global Programmatic Advertising Platform market is estimated at $ million in 2021, and projected to grow at a CAGR of % to $ million by 2028.

      Covid-19 pandemic has impacted the supply and demand status for many industries along the supply chain. Global Programmatic Advertising Platform Market Opportunities and Forecast 2023-2028 report makes a brilliant attempt to unveil key opportunities available in the global Programmatic Advertising Platform market under the Covid-19 impact to help readers in achieving a better market position. No matter the client is industry insider, potential entrant or investor, the report will provide useful data and information.

      The Global Programmatic Advertising Platform Market has been exhibited in detail in the following chapters
      Chapter 1 displays the basic product introduction and market overview.
      Chapter 2 provides the competition landscape of global Programmatic Advertising Platform industry.
      Chapter 3 provides the market analysis by type and by region
      Chapter 4 provides the market analysis by application and by region
      Chapter 5-10 presents regional and country market size and forecast, under the context of market drivers and inhibitors analysis.
      Chapter 11 analyses the supply chain, including process chart introduction, upstream key raw material and cost analysis, distributor and downstream buyer analysis.
      Chapter 12 provides the market forecast by type and by application
      Chapter 13 provides the market forecast by region
      Chapter 14 profies global leading players with their revenue, market share, profit margin, major product portfolio and SWOT analysis.
      Chapter 15 conclusions

      Segmented by Type
      Desktop Display
      Desktop Video
      Mobile Display
      Mobile Video

      Segmented by Application
      Governance
      Commerical
      Others

      Segmented by Country
      North America
      United States
      Canada
      Mexico
      Europe
      Germany
      France
      UK
      Italy
      Russia
      Spain
      Asia Pacific
      China
      Japan
      Korea
      Southeast Asia
      India
      Australasia
      Central & South America
      Brazil
      Argentina
      Colombia
      Middle East & Africa
      Iran
      Israel
      Turkey
      South Africa
      Saudi Arabia

      Key manufacturers included in this survey
      Yahoo! Inc.
      Turn Inc.
      The Trade Desk
      Rubicon Project Inc.
      Rocket Fuel Inc.
      RadiumOne, Inc.
      MediaMath Inc.
      IPONWEB Holding Limited (BidSwitch)
      Google Inc. (Doubleclick)
      Fluct
      DataXu Inc.
      Connexity, Inc.
      Centro, Inc.
      Between Digital
      Beeswax
      AppNexus Inc.
      AOL Inc. (Verizon Communications Inc.)
      Adroll.com
      Adobe Systems Incorporated
      Adform
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