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Global Programmatic Advertising Platform Market Size, Status and Forecast 2019-2025

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Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Desktop Display
      • 1.4.3 Desktop Video
      • 1.4.4 Mobile Display
      • 1.4.5 Mobile Video
    • 1.5 Market by Application
      • 1.5.1 Global Programmatic Advertising Platform Market Share by Application (2019-2025)
      • 1.5.2 Governance
      • 1.5.3 Commerical
      • 1.5.4 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Programmatic Advertising Platform Market Size
    • 2.2 Programmatic Advertising Platform Growth Trends by Regions
      • 2.2.1 Programmatic Advertising Platform Market Size by Regions (2019-2025)
      • 2.2.2 Programmatic Advertising Platform Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Challenges
      • 2.3.4 Porter’s Five Forces Analysis

    3 Market Share by Key Players

    • 3.1 Programmatic Advertising Platform Market Size by by Players
      • 3.1.1 Global Programmatic Advertising Platform Revenue by by Players (2014-2019)
      • 3.1.2 Global Programmatic Advertising Platform Revenue Market Share by by Players (2014-2019)
      • 3.1.3 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
    • 3.2 Programmatic Advertising Platform Key Players Head office and Area Served
    • 3.3 Key Players Programmatic Advertising Platform Product/Solution/Service
    • 3.4 Date of Enter into Programmatic Advertising Platform Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Programmatic Advertising Platform Market Size by Type (2014-2019)
    • 4.2 Global Programmatic Advertising Platform Market Size by Application (2014-2019)

    5 North America

    • 5.1 North America Programmatic Advertising Platform Market Size (2014-2019)
    • 5.2 Programmatic Advertising Platform Key Players in North America
    • 5.3 North America Programmatic Advertising Platform Market Size by Type
    • 5.4 North America Programmatic Advertising Platform Market Size by Application

    6 Europe

    • 6.1 Europe Programmatic Advertising Platform Market Size (2014-2019)
    • 6.2 Programmatic Advertising Platform Key Players in Europe
    • 6.3 Europe Programmatic Advertising Platform Market Size by Type
    • 6.4 Europe Programmatic Advertising Platform Market Size by Application

    7 China

    • 7.1 China Programmatic Advertising Platform Market Size (2014-2019)
    • 7.2 Programmatic Advertising Platform Key Players in China
    • 7.3 China Programmatic Advertising Platform Market Size by Type
    • 7.4 China Programmatic Advertising Platform Market Size by Application

    8 Japan

    • 8.1 Japan Programmatic Advertising Platform Market Size (2014-2019)
    • 8.2 Programmatic Advertising Platform Key Players in Japan
    • 8.3 Japan Programmatic Advertising Platform Market Size by Type
    • 8.4 Japan Programmatic Advertising Platform Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Programmatic Advertising Platform Market Size (2014-2019)
    • 9.2 Programmatic Advertising Platform Key Players in Southeast Asia
    • 9.3 Southeast Asia Programmatic Advertising Platform Market Size by Type
    • 9.4 Southeast Asia Programmatic Advertising Platform Market Size by Application

    10 India

    • 10.1 India Programmatic Advertising Platform Market Size (2014-2019)
    • 10.2 Programmatic Advertising Platform Key Players in India
    • 10.3 India Programmatic Advertising Platform Market Size by Type
    • 10.4 India Programmatic Advertising Platform Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Programmatic Advertising Platform Market Size (2014-2019)
    • 11.2 Programmatic Advertising Platform Key Players in Central & South America
    • 11.3 Central & South America Programmatic Advertising Platform Market Size by Type
    • 11.4 Central & South America Programmatic Advertising Platform Market Size by Application

    12 International Players Profiles

    • 12.1 AppNexus Inc.
      • 12.1.1 AppNexus Inc. Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Programmatic Advertising Platform Introduction
      • 12.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2014-2019))
      • 12.1.5 AppNexus Inc. Recent Development
    • 12.2 AOL Inc. (Verizon Communications Inc.)
      • 12.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Programmatic Advertising Platform Introduction
      • 12.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
    • 12.3 Yahoo! Inc.
      • 12.3.1 Yahoo! Inc. Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Programmatic Advertising Platform Introduction
      • 12.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.3.5 Yahoo! Inc. Recent Development
    • 12.4 DataXu Inc.
      • 12.4.1 DataXu Inc. Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Programmatic Advertising Platform Introduction
      • 12.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.4.5 DataXu Inc. Recent Development
    • 12.5 Adroll.com
      • 12.5.1 Adroll.com Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Programmatic Advertising Platform Introduction
      • 12.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.5.5 Adroll.com Recent Development
    • 12.6 Google Inc. (Doubleclick)
      • 12.6.1 Google Inc. (Doubleclick) Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Programmatic Advertising Platform Introduction
      • 12.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.6.5 Google Inc. (Doubleclick) Recent Development
    • 12.7 Adobe Systems Incorporated
      • 12.7.1 Adobe Systems Incorporated Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Programmatic Advertising Platform Introduction
      • 12.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.7.5 Adobe Systems Incorporated Recent Development
    • 12.8 Rubicon Project Inc.
      • 12.8.1 Rubicon Project Inc. Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Programmatic Advertising Platform Introduction
      • 12.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.8.5 Rubicon Project Inc. Recent Development
    • 12.9 Rocket Fuel Inc.
      • 12.9.1 Rocket Fuel Inc. Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Programmatic Advertising Platform Introduction
      • 12.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.9.5 Rocket Fuel Inc. Recent Development
    • 12.10 MediaMath Inc.
      • 12.10.1 MediaMath Inc. Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Programmatic Advertising Platform Introduction
      • 12.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
      • 12.10.5 MediaMath Inc. Recent Development
    • 12.11 IPONWEB Holding Limited (BidSwitch)
    • 12.12 Between Digital
    • 12.13 Fluct
    • 12.14 Adform
    • 12.15 The Trade Desk
    • 12.16 Turn Inc.
    • 12.17 Beeswax
    • 12.18 Connexity, Inc.
    • 12.19 Centro, Inc.
    • 12.20 RadiumOne, Inc.

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Product (2019-2025)
    • 13.2 Market Size Forecast by Application (2019-2025)
    • 13.3 Market Size Forecast by Regions
    • 13.4 North America
    • 13.5 Europe
    • 13.6 China
    • 13.7 Japan
    • 13.8 Southeast Asia
    • 13.9 India
    • 13.10 Central & South America

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 15.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
      In 2018, the global Programmatic Advertising Platform market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

      This report focuses on the global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

      The key players covered in this study
      AppNexus Inc.
      AOL Inc. (Verizon Communications Inc.)
      Yahoo! Inc.
      DataXu Inc.
      Adroll.com
      Google Inc. (Doubleclick)
      Adobe Systems Incorporated
      Rubicon Project Inc.
      Rocket Fuel Inc.
      MediaMath Inc.
      IPONWEB Holding Limited (BidSwitch)
      Between Digital
      Fluct
      Adform
      The Trade Desk
      Turn Inc.
      Beeswax
      Connexity, Inc.
      Centro, Inc.
      RadiumOne, Inc.

      Market segment by Type, the product can be split into
      Desktop Display
      Desktop Video
      Mobile Display
      Mobile Video

      Market segment by Application, split into
      Governance
      Commerical
      Others

      Market segment by Regions/Countries, this report covers
      North America
      Europe
      China
      Japan
      Southeast Asia
      India
      Central & South America

      The study objectives of this report are:
      To analyze global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players.
      To present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
      To strategically profile the key players and comprehensively analyze their development plan and strategies.
      To define, describe and forecast the market by product type, market and key regions.

      In this study, the years considered to estimate the market size of Programmatic Advertising Platform are as follows:
      History Year: 2014-2018
      Base Year: 2018
      Estimated Year: 2019
      Forecast Year 2019 to 2025
      For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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