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Global Programmatic Advertising Market Size, Status and Forecast 2019-2025

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1 Report Overview

  • 1.1 Study Scope
  • 1.2 Key Market Segments
  • 1.3 Players Covered: Ranking by Programmatic Advertising Revenue
  • 1.4 Market by Type
    • 1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type: 2020 VS 2026
    • 1.4.2 Desktop Banners
    • 1.4.3 Mobile Banners
  • 1.5 Market by Application
    • 1.5.1 Global Programmatic Advertising Market Share by Application: 2020 VS 2026
    • 1.5.2 Education
    • 1.5.3 Finance
    • 1.5.4 Media & Entertainment
    • 1.5.5 Retail
    • 1.5.6 Travel
  • 1.6 Study Objectives
  • 1.7 Years Considered

2 Global Growth Trends

  • 2.1 Global Programmatic Advertising Market Perspective (2015-2026)
  • 2.2 Global Programmatic Advertising Growth Trends by Regions
    • 2.2.1 Programmatic Advertising Market Size by Regions: 2015 VS 2020 VS 2026
    • 2.2.2 Programmatic Advertising Historic Market Share by Regions (2015-2020)
    • 2.2.3 Programmatic Advertising Forecasted Market Size by Regions (2021-2026)
  • 2.3 Industry Trends and Growth Strategy
    • 2.3.1 Market Top Trends
    • 2.3.2 Market Drivers
    • 2.3.3 Market Challenges
    • 2.3.4 Porter’s Five Forces Analysis
    • 2.3.5 Programmatic Advertising Market Growth Strategy
    • 2.3.6 Primary Interviews with Key Programmatic Advertising Players (Opinion Leaders)

3 Competition Landscape by Key Players

  • 3.1 Global Top Programmatic Advertising Players by Market Size
    • 3.1.1 Global Top Programmatic Advertising Players by Revenue (2015-2020)
    • 3.1.2 Global Programmatic Advertising Revenue Market Share by Players (2015-2020)
    • 3.1.3 Global Programmatic Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
  • 3.2 Global Programmatic Advertising Market Concentration Ratio
    • 3.2.1 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
    • 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Revenue in 2019
  • 3.3 Programmatic Advertising Key Players Head office and Area Served
  • 3.4 Key Players Programmatic Advertising Product Solution and Service
  • 3.5 Date of Enter into Programmatic Advertising Market
  • 3.6 Mergers & Acquisitions, Expansion Plans

4 Market Size by Type (2015-2026)

  • 4.1 Global Programmatic Advertising Historic Market Size by Type (2015-2020)
  • 4.2 Global Programmatic Advertising Forecasted Market Size by Type (2021-2026)

5 Market Size by Application (2015-2026)

  • 5.1 Global Programmatic Advertising Market Size by Application (2015-2020)
  • 5.2 Global Programmatic Advertising Forecasted Market Size by Application (2021-2026)

6 North America

  • 6.1 North America Programmatic Advertising Market Size (2015-2020)
  • 6.2 Programmatic Advertising Key Players in North America (2019-2020)
  • 6.3 North America Programmatic Advertising Market Size by Type (2015-2020)
  • 6.4 North America Programmatic Advertising Market Size by Application (2015-2020)

7 Europe

  • 7.1 Europe Programmatic Advertising Market Size (2015-2020)
  • 7.2 Programmatic Advertising Key Players in Europe (2019-2020)
  • 7.3 Europe Programmatic Advertising Market Size by Type (2015-2020)
  • 7.4 Europe Programmatic Advertising Market Size by Application (2015-2020)

8 China

  • 8.1 China Programmatic Advertising Market Size (2015-2020)
  • 8.2 Programmatic Advertising Key Players in China (2019-2020)
  • 8.3 China Programmatic Advertising Market Size by Type (2015-2020)
  • 8.4 China Programmatic Advertising Market Size by Application (2015-2020)

9 Japan

  • 9.1 Japan Programmatic Advertising Market Size (2015-2020)
  • 9.2 Programmatic Advertising Key Players in Japan (2019-2020)
  • 9.3 Japan Programmatic Advertising Market Size by Type (2015-2020)
  • 9.4 Japan Programmatic Advertising Market Size by Application (2015-2020)

10 Southeast Asia

  • 10.1 Southeast Asia Programmatic Advertising Market Size (2015-2020)
  • 10.2 Programmatic Advertising Key Players in Southeast Asia (2019-2020)
  • 10.3 Southeast Asia Programmatic Advertising Market Size by Type (2015-2020)
  • 10.4 Southeast Asia Programmatic Advertising Market Size by Application (2015-2020)

11 India

  • 11.1 India Programmatic Advertising Market Size (2015-2020)
  • 11.2 Programmatic Advertising Key Players in India (2019-2020)
  • 11.3 India Programmatic Advertising Market Size by Type (2015-2020)
  • 11.4 India Programmatic Advertising Market Size by Application (2015-2020)

12 Central & South America

  • 12.1 Central & South America Programmatic Advertising Market Size (2015-2020)
  • 12.2 Programmatic Advertising Key Players in Central & South America (2019-2020)
  • 12.3 Central & South America Programmatic Advertising Market Size by Type (2015-2020)
  • 12.4 Central & South America Programmatic Advertising Market Size by Application (2015-2020)

13 Key Players Profiles

  • 13.1 Rubicon Project (US)
    • 13.1.1 Rubicon Project (US) Company Details
    • 13.1.2 Rubicon Project (US) Business Overview
    • 13.1.3 Rubicon Project (US) Programmatic Advertising Introduction
    • 13.1.4 Rubicon Project (US) Revenue in Programmatic Advertising Business (2015-2020))
    • 13.1.5 Rubicon Project (US) Recent Development
  • 13.2 Adroll (US)
    • 13.2.1 Adroll (US) Company Details
    • 13.2.2 Adroll (US) Business Overview
    • 13.2.3 Adroll (US) Programmatic Advertising Introduction
    • 13.2.4 Adroll (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.2.5 Adroll (US) Recent Development
  • 13.3 Adobe Marketing Cloud (US)
    • 13.3.1 Adobe Marketing Cloud (US) Company Details
    • 13.3.2 Adobe Marketing Cloud (US) Business Overview
    • 13.3.3 Adobe Marketing Cloud (US) Programmatic Advertising Introduction
    • 13.3.4 Adobe Marketing Cloud (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.3.5 Adobe Marketing Cloud (US) Recent Development
  • 13.4 DoubleClick (US)
    • 13.4.1 DoubleClick (US) Company Details
    • 13.4.2 DoubleClick (US) Business Overview
    • 13.4.3 DoubleClick (US) Programmatic Advertising Introduction
    • 13.4.4 DoubleClick (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.4.5 DoubleClick (US) Recent Development
  • 13.5 Choozle (US)
    • 13.5.1 Choozle (US) Company Details
    • 13.5.2 Choozle (US) Business Overview
    • 13.5.3 Choozle (US) Programmatic Advertising Introduction
    • 13.5.4 Choozle (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.5.5 Choozle (US) Recent Development
  • 13.6 AdReady (US)
    • 13.6.1 AdReady (US) Company Details
    • 13.6.2 AdReady (US) Business Overview
    • 13.6.3 AdReady (US) Programmatic Advertising Introduction
    • 13.6.4 AdReady (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.6.5 AdReady (US) Recent Development
  • 13.7 DataXu (US)
    • 13.7.1 DataXu (US) Company Details
    • 13.7.2 DataXu (US) Business Overview
    • 13.7.3 DataXu (US) Programmatic Advertising Introduction
    • 13.7.4 DataXu (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.7.5 DataXu (US) Recent Development
  • 13.8 Centro(US)
    • 13.8.1 Centro(US) Company Details
    • 13.8.2 Centro(US) Business Overview
    • 13.8.3 Centro(US) Programmatic Advertising Introduction
    • 13.8.4 Centro(US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.8.5 Centro(US) Recent Development
  • 13.9 PulsePoint(US)
    • 13.9.1 PulsePoint(US) Company Details
    • 13.9.2 PulsePoint(US) Business Overview
    • 13.9.3 PulsePoint(US) Programmatic Advertising Introduction
    • 13.9.4 PulsePoint(US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.9.5 PulsePoint(US) Recent Development
  • 13.10 Outbrain (US)
    • 13.10.1 Outbrain (US) Company Details
    • 13.10.2 Outbrain (US) Business Overview
    • 13.10.3 Outbrain (US) Programmatic Advertising Introduction
    • 13.10.4 Outbrain (US) Revenue in Programmatic Advertising Business (2015-2020)
    • 13.10.5 Outbrain (US) Recent Development

14 Analyst's Viewpoints/Conclusions

    15 Appendix

    • 15.1 Research Methodology
      • 15.1.1 Methodology/Research Approach
      • 15.1.2 Data Source
    • 15.2 Disclaimer

    Programmatic Advertising market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

    The key players covered in this study
    Rubicon Project (US)
    Adroll (US)
    Adobe Marketing Cloud (US)
    DoubleClick (US)
    Choozle (US)
    AdReady (US)
    DataXu (US)
    Centro(US)
    PulsePoint(US)
    Outbrain (US)

    Market segment by Type, the product can be split into
    Desktop Banners
    Mobile Banners
    Market segment by Application, split into
    Education
    Finance
    Media & Entertainment
    Retail
    Travel

    Market segment by Regions/Countries, this report covers
    North America
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

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