PROCESSED MEAT AND SEAFOOD IN MALAYSIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Food Scandal Outbreak Impacts Shelf Stable Seafood in 2018

Radical Innovation Is Key To Revitalising the Category

Competitive Landscape

Shelf Stable Seafood Players Implement Various Initiatives To Improve Brand Image

Players Create Opportunity Through Joint Venture and New Segment Exploration

Category Data

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 17 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 21 Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 23 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 24 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 25 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 26 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 27 Penetration of Private Label by Category: % Value 2013-2018

Table 28 Distribution of Packaged Food by Format: % Value 2013-2018

Table 29 Distribution of Packaged Food by Format and Category: % Value 2018

Table 30 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The Ministry of Health recalled several canned sardine brands after parasitic worms were discovered in April 2018. This was followed by the withdrawal of six more canned sardine in June 2018 after they were found to contain Filum Nematoda worms. These food scandals have exacerbated the low volume growth for shelf stable seafood in 2018 and caused consumers to switch to frozen processed seafood, or to fresh seafood altogether.

Euromonitor International's Processed Meat and Seafood in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.