PROCESSED MEAT AND SEAFOOD IN BELGIUM

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health Conscious Consumers Looking To Eat Less Processed Meat

Seafood Outperforming Meat, Focus on Manufacturing and Sustainability

Flexitarianism Reshaping Consumption Trends

Competitive Landscape

Growth of Private Label Ranges, Leading Brands Focus on Health Innovations

High Level of Innovation in Meat Substitutes

Cross-category Opportunities

Category Data

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Executive Summary

Competition From Unpackaged Food

Volume Sales Under Pressure, But Value Sales Boosted by Demand for Quality

Private Label Growth Halted by Aggressive Competition From Leading Brands

Denser Competitive Retail Landscape Also Impacts Packaged Food Manufacturers

Difficult Environment for Packaged Food

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 17 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 21 Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Sales of Packaged Food by Category: Value 2013-2018

Table 23 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 24 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 25 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 26 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 27 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 28 Penetration of Private Label by Category: % Value 2013-2018

Table 29 Distribution of Packaged Food by Format: % Value 2013-2018

Table 30 Distribution of Packaged Food by Format and Category: % Value 2018

Table 31 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 32 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

As concerns about health are rising in Belgium and awareness of the link between high meat consumption and sickness is growing, Belgians are trying to lower consumption of processed food, including processed meat. Health properties is therefore the main innovative factor that processed meat manufacturers are using to try to maintain their high penetration rate among the Belgian population. Negative media coverage is also affecting processed meat consumption. For example, in May 2018, Greenpeace...

Euromonitor International's Processed Meat and Seafood in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.