PROCESSED FRUIT AND VEGETABLES IN ITALY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenience and Sustainability Are Key Demand Factors

Frozen Vegetables and Fruit Sustain Growth Better Than Shelf Stable Products

Shelf Stable Beans Exhibits Significant Potential

Competitive Landscape

Cia Surgelati Italiana Retains Lead

Strong Focus on the Natural Trend

Innovation and Integrated Marketing in Shelf Stable Vegetables

Category Data

Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Executive Summary

Italians Eat More Premium and Organic Products, But Buy Less

Fico Eataly World, Promoting Food Culture, To Drive Sales of Local Products

Niche Products To Grow, Although Hyper-segmentation Can Pose A Threat

Back To the Future, Italians Prefer Neighbourhood Stores

Ethical Sourcing and Certified Supply Chain

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In general, Italian consumers prefer their food to be as fresh and unprocessed as possible. Fresh vegetables and fruit are associated with a higher vitamin content and better taste than shelf stable or frozen products. However, Italians lead increasingly busy lifestyles, which do not leave a lot of time for cooking during the week. Meals which require chopping vegetables are often considered to be time-consuming, and shelf stable and frozen fruit and vegetables are seen as a good and convenient...

Euromonitor International's Processed Fruit and Vegetables in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.