Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)

Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5-6: Introduction - Printer's Description

Market Overview

Slide 7: Market Size and Growth - Global (Value - Wise; 2014e - 2018e)

Slide 8: Market Share - Global (2012 and 2013)

Slide 9: Market Size and Growth - India (Volume - Wise; 2013 - 2018e)

Slide 10: Market Overview - General Description

Slide 11: Indian SMB Printer Market - Overview

Slide 12: Purchase Decision Making Matrix - SMBs

Import and Export

Slide 13: Import and Export Snapshot of Dot Matrix Printers

Slide 14: Import and Export Snapshot of Ink Jet Printer

Slide 15: Import and Export Snapshot of Laser Jet Printer

Government Regulations

Slide 16-17: Government Policies

Slide 18: Guidelines for Procurement of Computer Hardware, Software and Computer Accessories

Drivers & Challenges

Slide 19: Drivers and Challenges - Summary

Slide 20-23: Drivers

Slide 24: Challenges

Trends

Slide 25: Trends - Summary

Slide 26-29 - Trends

Competitive Landscape

Slide 30: Porter's Five Forces Analysis

Slide 31-35: Competitive Benchmarking

Slide 36-43: Major Public Players

Slide 44-81: Major Private Players

Market Opportunities

Slide 82-83: Opportunities in the Restaurant Market

Slide 84-87: Major IT Peripheral Distributors

Strategic Recommendations

Slide 88-89: Recommendations

Slide 90: Marketing Strategy

Appendix

Slide 91: Key Ratios Description

Slide 92: Sources of Information

Netscribes' latest market research report titled Printer Market in India 2014 states that the printer market in India will grow at a steady pace in the coming years. Due to the advancement of technology new kind of printers have come in the market. One of them is the multifunctional printer which has a number of features. Previously, printers were very expensive but in the past few years, printer prices in India have fallen to a large extent. Domestic printer market is primarily driven by a huge PC base. Printers in India have become necessity due to high content creation. A big challenge for the printer market is the increasing amount of wireless printing. Printer reviews have been highly positive in the Indian market.
There are new trends which have been observed in India. The concept of managed print services has become popular in the country. Green printing and cloud printing are emerging concepts. There are huge multinationals which operate in the Indian market space. There are opportunities for printer manufacturers to leverage the distribution channel. Multifunctional printers will dominate the market in the coming years. Companies should look at smaller cities to increase their sales. Small and medium business (SMBs) and consumer from smaller cities will generate a huge demand for printers in India.