Polishes in Nigeria
POLISHES IN NIGERIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mobile Shoe Shiners Continue To Contribute To Sales
Demand for Shoe Polish Continues As More Conusmers Move To Urban Areas
Floor and Furniture Polish Enjoy Limited Popularity
Competitive Landscape
Kiwi Continues To Build on Its Strong Repuation
Wide Product Penetration Due To the Success of Leading Brands
International Brands Continue To Lead
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Increase in the Urban, Youth and Middle-class Populations Drives Growth of Home Care
Localised Service Approach A Trademark of the Nigerian Market
Domestic and International Brands Perform Well Despite Limited Consumer Disposable Incomes
New Product Developments
A Number of Challenges May Hamper Growth, While Technological Advances Bode Well for Home Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Shoe polish remains an interesting product offering in Nigeria, mainly because of the employment opportunities generated by the product. With the shrinking economy and general cash squeeze, pricing has become a major deciding factor affecting consumers’ buying decisions. Mobile shoe shiners are a common sight in Nigerian cities, and these services largely contribute to sales of polish in the country. They are present in many streets, and even consumers who cannot afford to buy their own polish o...
Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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