POLISHES IN GUATEMALA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Maturity Continues To Hinder Category Growth

Limited Demand for Most Polishes

Shoe Polish Range To Expand From Formal To Casual Footwear

Competitive Landscape

Pricasa SA Maintains Leadership in Polishes

Advertising Campaigns

Brand Segmentation

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Polishes continues to be a small and mature category in Guatemala. The majority of products that need to be polished, such as wooden floors, silver and stainless steel products, are usually owned by a small consumer base of upper-class consumers. Innovation in this category is very slow, and mainly comes through imported products such as polishing wipes or formula improvements. This category is expected to continue to show slow growth, as its consumer base in Guatemala will remain small.

Euromonitor International's Polishes in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.