POLISHES IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Fluctuating Climate Maintains Demand for Shoe Polish

for Surface Types, Estonians Prefer Wood Over Metal

Modern Grocery Retailers Leads, Internet Retailing Develops the Fastest

Competitive Landscape

Local Player Focuses on Tradition

Natural Aspects in New Product Development Are Gaining Importance

Leading Player Focuses on Wide Assortment

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Mature, Yet Emerging Trends Offer Possibility for Development

Environmental and Health Concerns in Addition To Convenience Are Key Trends

Large Players Lead, Smaller Ones Are Emerging

Supermarkets and Hypermarkets Lead, Internet Retailing Develops Rapidly

Maturity Is Expected To Continue

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Retail volume growth for polishes is predicted to be marginally slower during the forecast period, compared to the review period. Although shoe polish will not record the highest retail volume growth, it is predicted to witness the best performance in current value terms, indicating that trading up will occur. Due to a fluctuating climate, demand for shoe polish is due to consumers wanting to maintain their footwear during winter when it snows, whereby the streets are gritted and the salt can ad...

Euromonitor International's Polishes in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.