POLISHES IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Use of Polyester/plastic Materials Adversely Affects Volume Sales of Polishes

Consumers Generally Want To Spend Less Time Cleaning

Other Non-hc Grocery Retailers Are Important Channels for Polishes

Competitive Landscape

SC Johnson Benelux Retains Its Leading Position in Polishes

Bruynzeel Home Products and Ppg Coatings Nederland Grow From A Niche

Brands and Private Label Exit the Polishes Arena and There Is No Inspiration for New Products

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Value Sales of Home Care Positive Again in 2018

Internet Retailing Makes Value Share Gains As Consumers Order Products Online

Unilever Nederland Continues To Grow Faster Than Its Competitors

New Products and Reformulations Focused on Premiumisation in 2018

Home Care Value Sales Expected To Be Positive But Promotions Limit Growth

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Volume sales of polishes continued to be adversely affected by changes in materials used these days in furniture, shoes and floors. Use of plastics/polyester is common as products made with this material are easy and cheap to manufacture. These kinds of materials often do not require polishing as wiping with water or multipurpose cleaners is often enough at times. As a result, all polishes including shoe polish, furniture, metal and floor polish recorded volume sales declines. Metal polish was t...

Euromonitor International's Polishes in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.