Polishes in the Czech Republic
POLISHES IN THE CZECH REPUBLIC
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Polishes Records Modest Growth in 2018
Growing Interest in Modern Surfaces To Support Sales of Polishes
Shoe Polish Remains the Largest Category
Competitive Landscape
SC Johnson Remains the Leading Player
Domestic Players Maintain A Relatively Strong Presence
Share of Private Label Falls in 2018
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Demand for Good Quality, More Sophisticated and Convenient Products Drives Home Care Sales in 2018
Premiumisation and Rising Environmental Consciousness the Leading Trends in Home Care
Price Promotions Remain A Key Marketing Tool
New Product Developments Follow the Main Trends in Home Care
Stronger Growth Predicted for Home Care Over the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Polishes stagnated in volume terms in 2018, while recording modest current value growth. Polishes is a relatively small category in the Czech Republic, with a lack of consumer interest leading to weaker promotional support from producers and retailers when compared to other home care products.
Euromonitor International's Polishes in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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