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Polishes in Spain

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POLISHES IN SPAIN

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Spaniards Less Inclined To Deep Clean

                Metal Polish and Shoe Polish Stabilise Demand

                  Floor Polish and Furniture Polish Suffer the Most

                    Competitive Landscape

                      Strong Brand Presence

                        Johnson Wax Española Is the Largest Player

                          Best Performing Brand

                            Category Data

                              Table 1 Sales of Polishes by Category: Value 2013-2018

                                Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Polishes: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

                                      Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Premiumisation and New Products Favour Value Sales

                                              Home Insecticides and Toilet Care Record Strongest Performances

                                                Four Manufacturers Dominate

                                                  New Products and New Categories

                                                    Fewer Products Purchased But of Higher Specific Value

                                                      Market Indicators

                                                        Table 7 Households 2013-2018

                                                          Market Data

                                                            Table 8 Sales of Home Care by Category: Value 2013-2018

                                                              Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                      Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                              Sources

                                                                                Summary 1 Research Sources

                                                                                Polishes appears to be suffering the most within home care from the changing cleaning habits of the Spanish population. As Spaniards dedicate less time to cleaning and are less interested in deep cleaning, the demand for polishes is falling. Nevertheless, Spanish consumers have moved their purchases towards generic cleaners, so the purchase of metal polishes has become occasional and concentrated on more specific and therefore more expensive products. This explains why the performance of polishe...

                                                                                Euromonitor International's Polishes in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                Why buy this report?
                                                                                * Get a detailed picture of the Polishes market;
                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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