POLISHES IN SLOVAKIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Convenience A Major Consumer Trend in 2018

Competition From Substitutes Hampers More Significant Growth in Floor Polish

Products Such As Hand Creams Threaten Shoe Polish

Competitive Landscape

Future Innovation in Terms of Product Labelling To Aid Sales

Price Promotions Overused and Less Efficient

Stronger Marketing Support Necessary To Sustain Future Growth

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Home Care Records Good Growth in 2018

Unpackaged Detergents Appear in Slovakia

Competitive Environment Remains Intense

Numerous Interesting Product Launches Across Home Care in 2018

Positive Outlook for Future Value Sales

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

More convenient application of polishes was increasingly preferred by Slovak consumers at the end of the review period. This was particularly true in furniture polish, where the spray format was the most popular. Aerosol metal cans are slowly being replaced by more eco-friendly packaging, such as various pumps or sprinklers. The slow growth in environmental awareness among Slovaks is also likely to boost sales of eco-friendly polish brands over the forecast period. Strengthening product availabi...

Euromonitor International's Polishes in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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