POLISHES IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Good Performances Registered in All Categories of Polishes, Led by Floor Polish

Shoe Polish Remains the Largest Polishes Category

the Retail Distribution of Polishes Changes in Favour of Modern Grocery Retailers and Health and Beauty Specialist Retailers

Competitive Landscape

Private Label Sales Remain Negligible

Only One New Major Product Launched in Polishes 2018

Domestic Producers Improve Their Positions

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

the Biggest and Most Important Categories See Poor Results During 2018

Very Few New Launches Recorded Across Home Care in 2018

Market Concentration Level Increases, Private Label Lines Grow in Popularity

the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing

Home Care Slated for Negative Volume Growth Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

All categories of polishes saw relatively strong value growth in 2018, although the best performance was seen in floor polish. These products are recording very healthy sales growth thanks mainly to the fact that many consumers are switching from general surface care products to more specific floor polish. The same applies to metal polish and furniture polish, although to a somewhat lower extent. Floor polish is expected to continue registering strong result over the forecast period as well. How...

Euromonitor International's Polishes in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.