POLISHES IN SAUDI ARABIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Design Trends and Dust Pollution Boost Demand for Furniture and Floor Polish

Shoe Polish Benefits From High Personal Grooming Standards Among Saudis

Lack of Innovation Could Pose Challenges for Polishes

Competitive Landscape

Kiwi and Pledge Are the Overall Leaders in Polishes in 2018

Smac Continues To Lead Metal Polish

Private Label Panda Gains Ground Thanks To Its Competitive Price Positioning

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Economic Reforms Result in Mixed Performance for Saudi Home Care Market

Increased Focus on Value for Money Spurs Interest in More Advanced Products

Price-based Promotions Are A Key Driver of Demand in 2018

Local Brands and Private Label Gain Ground in Home Care

Forecast Period Outlook for Home Care Is Broadly Favourable

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Even as unfavourable economic conditions constrained demand for many types of task-specific home care products in Saudi Arabia, polishes showed an improved performance in retail volume and current value growth terms in 2018. One of the main reasons for this was sustained demand in furniture and floor polish, with both categories benefiting from the fact that local consumers tend to be quite house-proud. High quality and antique-style furniture is popular in Saudi homes, and many consumers are wi...

Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.