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Polishes in Portugal

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POLISHES IN PORTUGAL

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Consumer Lifestyles Are Not Favouring Polishes Sales

                Furniture Polish Sees the Smallest Decline

                  Floor Polish Affected by New Flooring Types

                    Competitive Landscape

                      F Lima Leads Sales of Polishes

                        Floor Polishes Suffers Competition From Wash and Wax

                          Category Data

                            Table 1 Sales of Polishes by Category: Value 2013-2018

                              Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

                                Table 3 NBO Company Shares of Polishes: % Value 2014-2018

                                  Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

                                    Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

                                      Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                        Executive Summary

                                          Positive Economic Context Supports Home Care Performance

                                            Average Price Rises, Despite Frequent Promotional Activity

                                              Mercadona Announced Entry in Portugal Is Accelerating Retailers Strategies

                                                Industry Search for Additional Sources of Revenue Brings Dynamism To the Market

                                                  Good Prospects for Home Care Growth

                                                    Market Indicators

                                                      Table 7 Households 2013-2018

                                                        Market Data

                                                          Table 8 Sales of Home Care by Category: Value 2013-2018

                                                            Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                              Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                  Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                    Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                      Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                        Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                          Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                            Sources

                                                                              Summary 1 Research Sources

                                                                              In 2018, polishes maintained the declining trend seen in 2017, across all categories. Changing lifestyles are leading consumers to choose more practical and simpler to clean materials for furniture and floors,

                                                                              Euromonitor International's Polishes in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                              Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                              Why buy this report?
                                                                              * Get a detailed picture of the Polishes market;
                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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