POLISHES IN MALAYSIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Cheaper Footwear Weakens Demand for Shoe Polish

Non-leather Fashionable Footwear A Threat To Shoe Polish

Competitive Landscape

SC Johnson & Son Dominates Shoe Polish

Furniture Polish and Metal Polish Show Downward Trend

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Room for Growth in Malaysian Market

Consumers Seek Value for Money and Convenience in Their Purchases

Procter & Gamble (m) Sdn Bhd Dominates Home Care

Fragrance and Concentration Are the Key Drivers in New Product Development

Green Labels Expected To Grow

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sales of shoe polish recorded low growth in both volume and value terms in 2018 as demand for shoe care products slowed down. This is particularly evident as footwear is increasingly available at reasonable prices due to competition among footwear retailers and the convenience of online shopping, especially Taobao, Lazada and Zalora. In the case of Taobao and Lazada, footwear is available at affordable prices with just a couple of clicks. One of the special features that consumers appreciate abo...

Euromonitor International's Polishes in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.