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Polishes in Malaysia

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POLISHES IN MALAYSIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Cheaper Footwear Weakens Demand for Shoe Polish

                Non-leather Fashionable Footwear A Threat To Shoe Polish

                  Competitive Landscape

                    SC Johnson & Son Dominates Shoe Polish

                      Furniture Polish and Metal Polish Show Downward Trend

                        Category Data

                          Table 1 Sales of Polishes by Category: Value 2013-2018

                            Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

                              Table 3 NBO Company Shares of Polishes: % Value 2014-2018

                                Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

                                  Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

                                    Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                      Executive Summary

                                        Room for Growth in Malaysian Market

                                          Consumers Seek Value for Money and Convenience in Their Purchases

                                            Procter & Gamble (m) Sdn Bhd Dominates Home Care

                                              Fragrance and Concentration Are the Key Drivers in New Product Development

                                                Green Labels Expected To Grow

                                                  Market Indicators

                                                    Table 7 Households 2013-2018

                                                      Market Data

                                                        Table 8 Sales of Home Care by Category: Value 2013-2018

                                                          Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                            Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                              Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                Table 12 Distribution of Home Care by Format: % Value 2013-2018

                                                                  Table 13 Distribution of Home Care by Format and Category: % Value 2018

                                                                    Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                      Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                        Sources

                                                                          Summary 1 Research Sources

                                                                          Sales of shoe polish recorded low growth in both volume and value terms in 2018 as demand for shoe care products slowed down. This is particularly evident as footwear is increasingly available at reasonable prices due to competition among footwear retailers and the convenience of online shopping, especially Taobao, Lazada and Zalora. In the case of Taobao and Lazada, footwear is available at affordable prices with just a couple of clicks. One of the special features that consumers appreciate abo...

                                                                          Euromonitor International's Polishes in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                          Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

                                                                          Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                          Why buy this report?
                                                                          * Get a detailed picture of the Polishes market;
                                                                          * Pinpoint growth sectors and identify factors driving change;
                                                                          * Understand the competitive environment, the market’s major players and leading brands;
                                                                          * Use five-year forecasts to assess how the market is predicted to develop.

                                                                          Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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