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Polishes in Italy

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POLISHES IN ITALY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Changing Habits Lead To Poor Performance

                Shoe Polish Declines

                  Innovation and More Information Needed

                    Competitive Landscape

                      Bolton Manitoba and Sutter Chimica Remain the Main Players

                        Sustainability Important Also Within Polishes

                          New Materials Need Innovation

                            Category Data

                              Table 1 Sales of Polishes by Category: Value 2013-2018

                                Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Polishes: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

                                      Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Good Performance for Home Care in Italy

                                              "green" and Innovative Products Drive Growth of Home Care

                                                Larger Players Lead the Home Care Arena

                                                  Sustainability and New Fragrances Remain Key Within Npds

                                                    Stable, Positive Outlook for Home Care

                                                      Market Indicators

                                                        Table 7 Households 2013-2018

                                                          Market Data

                                                            Table 8 Sales of Home Care by Category: Value 2013-2018

                                                              Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                      Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                              Sources

                                                                                Summary 1 Research Sources

                                                                                Polishes continued to lose ground in Italy in 2018 given the changing lifestyles of Italian consumers. For example Italians tend to decrease the time dedicated to home cleaning and therefore prefer to choose simple and easy-to-use cleaning products to reduce time spent cleaning their house.

                                                                                Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                Why buy this report?
                                                                                * Get a detailed picture of the Polishes market;
                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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