POLISHES IN FRANCE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Evolving Consumer Lifestyles and Patterns Hinder Demand

Floor and Furniture Polish May Potentially Recover

Key Players Maintain Investment in Modern Shoe Polishes

Competitive Landscape

Brunel's Brand Starwax Gains Value Share

Swania Maintains Its Leadership Thanks To Its Historic Brands

Private Label Progresses Thanks To Revamped Packaging

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Home Care Value Still Depleting in 2018

Evolving Consumption Patterns Limit Demand

Green Players Outperform Conventional Ones

Innovations Fail To Add Expected Value

Maturity and Changing Paradigms Expected

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

As confirmed by trade experts, demand for polishes continues to be restrained by changing consumer lifestyles, habits and patterns. Faced with a busier pace of life, the millennial generation are not keen to pursue conventional polishing habits, be it for metal, floors, shoes or furniture. They prefer to resort to more practical solutions such as impregnated wet wipes, or alternative flooring and/or materials that require less care. Furthermore, as work attire is more casual, allowing trainers r...

Euromonitor International's Polishes in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.