POLISHES IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Furniture Polish and Shoe Polish Drive Value Growth

Metal Polish Is Still Not Popular in Egyptian Households

Polishes Is Expected To See Healthy Value Growth Over the Forecast Period

Competitive Landscape

Johnson Wax (egypt) Co Continues To Lead Polishes

Misr Detergents & Chemicals Co's Brands Lead Shoe Polish

Gold International Starts Regaining Share in Polishes

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Home Care Registers Modest Current Value Growth in 2018

Decreasing Unit Prices Add To Volume Growth in Home Care

International Companies Continue To Dominate Home Care

Local Brands Are Set To Expand

Home Care Is Expected To See Strong Growth During the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Whilst metal polish and floor polish registered current value declines in 2018, the growth of the category as a whole was fuelled by the performances of furniture polish and shoe polish. The current value growth of furniture polish in Egypt picked up in 2018, largely due to new residential areas and the increased sales of furniture associated with this. Retailers often advise buyers to use furniture polish to prolong the useful life of their furniture. Current value growth in shoe polish in Egyp...

Euromonitor International's Polishes in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.