Polishes in Costa Rica
POLISHES IN COSTA RICA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Low Innovation But Further Segmentation Characterise Polishes
New Specific Alternatives Anticipated To Gain Momentum Over Forecast Period
Competitive Landscape
Well-known International Brands Lead Polishes
Additional Segmentation Efforts and Further Specialisation Anticipated
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Changing Lifestyles Continue To Drive Specific Value and Environmentally-friendly Home Care in 2018
Segmentation and Aggressive Pricing Relations Set the Pace of 2018's Value Performance
International Players Maintain Competitive Advantage During 2018
Distribution Efforts Continue To Focus on Modern Grocery Retailers
New Lifestyles and Rising Environmental Conscience To Continue Influencing Home Care's Development
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
As witnessed in previous years, polishes continued to be characterised by low levels of innovation, reflected in the strong dominance of two leading international players, benefitting from strong brand awareness amongst consumers. They leverage on broad levels of availability, brand activation campaigns and affordable value for money relations. In this context, the launch of new brand extensions took advantage of their strong umbrella references, such as the new Pledge proposals for different fu...
Euromonitor International's Polishes in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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