Polishes in Chile
POLISHES IN CHILE
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Standard Polishes Looses Ground To Multi-functional Formats
Metal and Furniture Polishes Remain Niche
New Consumer Attitudes Affect Demand
Competitive Landscape
Reckitt Benckiser Chile Leads Polishes
SC Johnson & Son Chile Remains in Second Place
Minor Role for Private Label
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Good General Performance for Home Care in 2018
New Domestic Products May Change Consumer Behaviour
Home Care Still Characterised by Multinationals
New Lifestyles May Change Consumer Priorities
Growth Expected, Benefiting A Number of Channels
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Polishes is at a relatively advanced stage of maturity and recorded limited retail value and slightly negative retail volume growth over the review period. However, it is expected that polishes will lose value when measured at constant 2018 levels over the forecast period as these products become less relevant to consumers. Its previous differentiators are being overshadowed by other products which offer superior polishing effects. Polishes has not managed to introduce innovations which were abl...
Euromonitor International's Polishes in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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