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Polishes in Cameroon

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POLISHES IN CAMEROON

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Price Competition Among Economy and Standard Brands

                Growth of Furniture Polish To Slow Down

                  New Housing Designs and Innovation Will Not Favour Polishes

                    Competitive Landscape

                      Kiwi Remains the Leading Brand of Shoe Polish in Value Terms

                        International Players Will Continue To Record A Strong Performance

                          Players Demonstrate A Low Level of Innovation

                            Category Data

                              Table 1 Sales of Polishes by Category: Value 2013-2018

                                Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Polishes: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

                                      Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            Home Care Continues To Show Strong Growth in 2018

                                              the Changing Distribution Landscape Is Positive for Home Care

                                                Competitive Environment Is Dominated by International Brands

                                                  Open Markets Remain the Major Distribution Channel

                                                    Home Care Has Very Good Prospects

                                                      Market Indicators

                                                        Table 7 Households 2013-2018

                                                          Market Data

                                                            Table 8 Sales of Home Care by Category: Value 2013-2018

                                                              Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                      Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                              Sources

                                                                                Summary 1 Research Sources

                                                                                Different kinds of competition exist in polishes, but the major factor impacting this competition and shaping consumer behaviour is pricing. Most consumers within the low and middle income brackets are still price sensitive, hence economy and standard brands continue to dominate sales of polishes. Shoe polish is a consolidated category, while wood, furniture and metal are more fragmented, with a large share held by smaller manufacturers. However, a growing economy means that consumer purchasing...

                                                                                Euromonitor International's Polishes in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

                                                                                Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                Why buy this report?
                                                                                * Get a detailed picture of the Polishes market;
                                                                                * Pinpoint growth sectors and identify factors driving change;
                                                                                * Understand the competitive environment, the market’s major players and leading brands;
                                                                                * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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