POLISHES IN BELARUS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth in Volume Sales of Polishes Is Stimulated by Rising Disposable Incomes

Volume Sales of Shoe Polish Are Stimulated by A Wide Presence in Modern Retailers

Consumer Trends Greatly Affect Sales of Polishes in Belarus

Competitive Landscape

the Leading Competitors Maintain Their Value Shares

the Economising Trend Maintains Price Competition

Foreign Players See Greater Competition From Local Manufacturers

Category Data

Table 1 Sales of Polishes by Category: Value 2013-2018

Table 2 Sales of Polishes by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Polishes: % Value 2014-2018

Table 4 LBN Brand Shares of Polishes: % Value 2015-2018

Table 5 Forecast Sales of Polishes by Category: Value 2018-2023

Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Executive Summary

Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

State Support and Consumption Trends Have A Positive Effect on Home Care Sales

Intense Competition Amongst Players Hampers Value Growth

Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, polishes in Belarus recorded slow volume growth. This was stimulated by shoe polish, which continued to account for the largest volume share. Current value growth was stimulated by the large number of foreign products widely present in floor, furniture and metal polish. The economising trend continued to have a negative effect on polishes in Belarus. The largest volume decline was recorded by metal polish, since it was the least popular product amongst local consumers. The slight growth...

Euromonitor International's Polishes in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.