Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Market Overview

Slide 5-7: Market Overview - India

Drivers and Challenges

Slide 8: Drivers and Challenges - Summary

Slide 9-12: Drivers

Slide 13-14: Challenges

Trends

Slide 15: Trends - Summary

Slide 16-19: Trends

Competitive Landscape

Slide 20: Porter's Five Forces Analysis

Slide 21-24: Competitive Benchmarking

Slide 25-29: Major Public Players

Slide 30-49: Major Private Players

Consumer Insights

Slide 50-53: Consumer Insights

Strategic Recommendations

Slide 54-55: Recommendations

Recent Developments

Slide 56: Recent Developments

Appendix

Slide 57: Key Ratios Description

Slide 58: Sources of Information

Netscribes' latest market research report titled Pizza Market in India 2015 describes the dynamics of pizza consumption in India. Pizzas represent a growing food segment in India, which attract a lot of foreign players' participation. Vegetarian pizza is highly popular in India and new varieties such as vegan and gluten-free items are a relatively new addition in the product portfolio. The market is dominated by Jubilant FoodWorks and Yum Brands who own the widely recognizable brands such as Dominos and Pizza Hut respectively. Competition in the pizza segment is getting intense with players significantly ramping up their presence across Tier-II and Tier-III cities of India, and introducing variety in their product offering.
Demand for pizza in India is driven by a gradual increase in disposable income of Indian consumers, coupled with a burgeoning young population segment with growing preference towards pizzas. Pizza companies in India frequently come up with attractive and competitive marketing campaigns, which results in increased viewership and footfall in pizza outlets. However, health issues such as obesity related to over-consumption of pizzas prompts parents to advise their wards to reduce expenditure on pizzas. The industry is characterized by a growing number of pizza outlets, differentiated product offering including home deliveries, online ordering and expansion in product portfolio.