Global Personalisation Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030
1 Market Overview
- 1.1 Product Overview and Scope of Personalisation Software
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of Personalisation Software by Type
- 1.3.1 Overview: Global Personalisation Software Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global Personalisation Software Consumption Value Market Share by Type in 2023
- 1.3.3 Basic($Under149/Month)
- 1.3.4 Standard($149-299/Month)
- 1.3.5 Senior($299-399/Month)
- 1.4 Global Personalisation Software Market by Application
- 1.4.1 Overview: Global Personalisation Software Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Large Enterprises(1000+ Users)
- 1.4.3 Medium-Sized Enterprise(499-1000 Users)
- 1.4.4 Small Enterprises(1-499 Users)
- 1.5 Global Personalisation Software Market Size & Forecast
- 1.6 Global Personalisation Software Market Size and Forecast by Region
- 1.6.1 Global Personalisation Software Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global Personalisation Software Market Size by Region, (2019-2030)
- 1.6.3 North America Personalisation Software Market Size and Prospect (2019-2030)
- 1.6.4 Europe Personalisation Software Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific Personalisation Software Market Size and Prospect (2019-2030)
- 1.6.6 South America Personalisation Software Market Size and Prospect (2019-2030)
- 1.6.7 Middle East and Africa Personalisation Software Market Size and Prospect (2019-2030)
2 Company Profiles
- 2.1 Gravity R&D
- 2.1.1 Gravity R&D Details
- 2.1.2 Gravity R&D Major Business
- 2.1.3 Gravity R&D Personalisation Software Product and Solutions
- 2.1.4 Gravity R&D Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.1.5 Gravity R&D Recent Developments and Future Plans
- 2.2 Dynamic Yield
- 2.2.1 Dynamic Yield Details
- 2.2.2 Dynamic Yield Major Business
- 2.2.3 Dynamic Yield Personalisation Software Product and Solutions
- 2.2.4 Dynamic Yield Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.2.5 Dynamic Yield Recent Developments and Future Plans
- 2.3 Socital
- 2.3.1 Socital Details
- 2.3.2 Socital Major Business
- 2.3.3 Socital Personalisation Software Product and Solutions
- 2.3.4 Socital Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.3.5 Socital Recent Developments and Future Plans
- 2.4 Tagnpin
- 2.4.1 Tagnpin Details
- 2.4.2 Tagnpin Major Business
- 2.4.3 Tagnpin Personalisation Software Product and Solutions
- 2.4.4 Tagnpin Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.4.5 Tagnpin Recent Developments and Future Plans
- 2.5 Marketo
- 2.5.1 Marketo Details
- 2.5.2 Marketo Major Business
- 2.5.3 Marketo Personalisation Software Product and Solutions
- 2.5.4 Marketo Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.5.5 Marketo Recent Developments and Future Plans
- 2.6 Instapage
- 2.6.1 Instapage Details
- 2.6.2 Instapage Major Business
- 2.6.3 Instapage Personalisation Software Product and Solutions
- 2.6.4 Instapage Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.6.5 Instapage Recent Developments and Future Plans
- 2.7 Optimizely
- 2.7.1 Optimizely Details
- 2.7.2 Optimizely Major Business
- 2.7.3 Optimizely Personalisation Software Product and Solutions
- 2.7.4 Optimizely Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.7.5 Optimizely Recent Developments and Future Plans
- 2.8 Appcues
- 2.8.1 Appcues Details
- 2.8.2 Appcues Major Business
- 2.8.3 Appcues Personalisation Software Product and Solutions
- 2.8.4 Appcues Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.8.5 Appcues Recent Developments and Future Plans
- 2.9 Unless
- 2.9.1 Unless Details
- 2.9.2 Unless Major Business
- 2.9.3 Unless Personalisation Software Product and Solutions
- 2.9.4 Unless Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.9.5 Unless Recent Developments and Future Plans
- 2.10 Pure360
- 2.10.1 Pure360 Details
- 2.10.2 Pure360 Major Business
- 2.10.3 Pure360 Personalisation Software Product and Solutions
- 2.10.4 Pure360 Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.10.5 Pure360 Recent Developments and Future Plans
- 2.11 Segment
- 2.11.1 Segment Details
- 2.11.2 Segment Major Business
- 2.11.3 Segment Personalisation Software Product and Solutions
- 2.11.4 Segment Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.11.5 Segment Recent Developments and Future Plans
- 2.12 V&T Technologies
- 2.12.1 V&T Technologies Details
- 2.12.2 V&T Technologies Major Business
- 2.12.3 V&T Technologies Personalisation Software Product and Solutions
- 2.12.4 V&T Technologies Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.12.5 V&T Technologies Recent Developments and Future Plans
- 2.13 MoEngage
- 2.13.1 MoEngage Details
- 2.13.2 MoEngage Major Business
- 2.13.3 MoEngage Personalisation Software Product and Solutions
- 2.13.4 MoEngage Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.13.5 MoEngage Recent Developments and Future Plans
- 2.14 Segmentify
- 2.14.1 Segmentify Details
- 2.14.2 Segmentify Major Business
- 2.14.3 Segmentify Personalisation Software Product and Solutions
- 2.14.4 Segmentify Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.14.5 Segmentify Recent Developments and Future Plans
- 2.15 Digioh
- 2.15.1 Digioh Details
- 2.15.2 Digioh Major Business
- 2.15.3 Digioh Personalisation Software Product and Solutions
- 2.15.4 Digioh Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.15.5 Digioh Recent Developments and Future Plans
- 2.16 Wingify
- 2.16.1 Wingify Details
- 2.16.2 Wingify Major Business
- 2.16.3 Wingify Personalisation Software Product and Solutions
- 2.16.4 Wingify Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.16.5 Wingify Recent Developments and Future Plans
- 2.17 Personyze
- 2.17.1 Personyze Details
- 2.17.2 Personyze Major Business
- 2.17.3 Personyze Personalisation Software Product and Solutions
- 2.17.4 Personyze Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.17.5 Personyze Recent Developments and Future Plans
- 2.18 Sailthru
- 2.18.1 Sailthru Details
- 2.18.2 Sailthru Major Business
- 2.18.3 Sailthru Personalisation Software Product and Solutions
- 2.18.4 Sailthru Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.18.5 Sailthru Recent Developments and Future Plans
- 2.19 Reflektion
- 2.19.1 Reflektion Details
- 2.19.2 Reflektion Major Business
- 2.19.3 Reflektion Personalisation Software Product and Solutions
- 2.19.4 Reflektion Personalisation Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.19.5 Reflektion Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global Personalisation Software Revenue and Share by Players (2019-2024)
- 3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of Personalisation Software by Company Revenue
- 3.2.2 Top 3 Personalisation Software Players Market Share in 2023
- 3.2.3 Top 6 Personalisation Software Players Market Share in 2023
- 3.3 Personalisation Software Market: Overall Company Footprint Analysis
- 3.3.1 Personalisation Software Market: Region Footprint
- 3.3.2 Personalisation Software Market: Company Product Type Footprint
- 3.3.3 Personalisation Software Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global Personalisation Software Consumption Value and Market Share by Type (2019-2024)
- 4.2 Global Personalisation Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
- 5.1 Global Personalisation Software Consumption Value Market Share by Application (2019-2024)
- 5.2 Global Personalisation Software Market Forecast by Application (2025-2030)
6 North America
- 6.1 North America Personalisation Software Consumption Value by Type (2019-2030)
- 6.2 North America Personalisation Software Consumption Value by Application (2019-2030)
- 6.3 North America Personalisation Software Market Size by Country
- 6.3.1 North America Personalisation Software Consumption Value by Country (2019-2030)
- 6.3.2 United States Personalisation Software Market Size and Forecast (2019-2030)
- 6.3.3 Canada Personalisation Software Market Size and Forecast (2019-2030)
- 6.3.4 Mexico Personalisation Software Market Size and Forecast (2019-2030)
7 Europe
- 7.1 Europe Personalisation Software Consumption Value by Type (2019-2030)
- 7.2 Europe Personalisation Software Consumption Value by Application (2019-2030)
- 7.3 Europe Personalisation Software Market Size by Country
- 7.3.1 Europe Personalisation Software Consumption Value by Country (2019-2030)
- 7.3.2 Germany Personalisation Software Market Size and Forecast (2019-2030)
- 7.3.3 France Personalisation Software Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom Personalisation Software Market Size and Forecast (2019-2030)
- 7.3.5 Russia Personalisation Software Market Size and Forecast (2019-2030)
- 7.3.6 Italy Personalisation Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
- 8.1 Asia-Pacific Personalisation Software Consumption Value by Type (2019-2030)
- 8.2 Asia-Pacific Personalisation Software Consumption Value by Application (2019-2030)
- 8.3 Asia-Pacific Personalisation Software Market Size by Region
- 8.3.1 Asia-Pacific Personalisation Software Consumption Value by Region (2019-2030)
- 8.3.2 China Personalisation Software Market Size and Forecast (2019-2030)
- 8.3.3 Japan Personalisation Software Market Size and Forecast (2019-2030)
- 8.3.4 South Korea Personalisation Software Market Size and Forecast (2019-2030)
- 8.3.5 India Personalisation Software Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia Personalisation Software Market Size and Forecast (2019-2030)
- 8.3.7 Australia Personalisation Software Market Size and Forecast (2019-2030)
9 South America
- 9.1 South America Personalisation Software Consumption Value by Type (2019-2030)
- 9.2 South America Personalisation Software Consumption Value by Application (2019-2030)
- 9.3 South America Personalisation Software Market Size by Country
- 9.3.1 South America Personalisation Software Consumption Value by Country (2019-2030)
- 9.3.2 Brazil Personalisation Software Market Size and Forecast (2019-2030)
- 9.3.3 Argentina Personalisation Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
- 10.1 Middle East & Africa Personalisation Software Consumption Value by Type (2019-2030)
- 10.2 Middle East & Africa Personalisation Software Consumption Value by Application (2019-2030)
- 10.3 Middle East & Africa Personalisation Software Market Size by Country
- 10.3.1 Middle East & Africa Personalisation Software Consumption Value by Country (2019-2030)
- 10.3.2 Turkey Personalisation Software Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia Personalisation Software Market Size and Forecast (2019-2030)
- 10.3.4 UAE Personalisation Software Market Size and Forecast (2019-2030)
11 Market Dynamics
- 11.1 Personalisation Software Market Drivers
- 11.2 Personalisation Software Market Restraints
- 11.3 Personalisation Software Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 Personalisation Software Industry Chain
- 12.2 Personalisation Software Upstream Analysis
- 12.3 Personalisation Software Midstream Analysis
- 12.4 Personalisation Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Personalisation Software market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Personalization software is used to customize visitor experience on a website. Personalization software generates targeted recommendations and notifications that are presented to customers during their web browsing sessions.
The Global Info Research report includes an overview of the development of the Personalisation Software industry chain, the market status of Large Enterprises(1000+ Users) (Basic($Under149/Month), Standard($149-299/Month)), Medium-Sized Enterprise(499-1000 Users) (Basic($Under149/Month), Standard($149-299/Month)), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Personalisation Software.
Regionally, the report analyzes the Personalisation Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Personalisation Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Personalisation Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Personalisation Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Basic($Under149/Month), Standard($149-299/Month)).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Personalisation Software market.
Regional Analysis: The report involves examining the Personalisation Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Personalisation Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Personalisation Software:
Company Analysis: Report covers individual Personalisation Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Personalisation Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users)).
Technology Analysis: Report covers specific technologies relevant to Personalisation Software. It assesses the current state, advancements, and potential future developments in Personalisation Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Personalisation Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Personalisation Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Basic($Under149/Month)
Standard($149-299/Month)
Senior($299-399/Month)
Market segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
Market segment by players, this report covers
Gravity R&D
Dynamic Yield
Socital
Tagnpin
Marketo
Instapage
Optimizely
Appcues
Unless
Pure360
Segment
V&T Technologies
MoEngage
Segmentify
Digioh
Wingify
Personyze
Sailthru
Reflektion
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Personalisation Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Personalisation Software, with revenue, gross margin and global market share of Personalisation Software from 2019 to 2024.
Chapter 3, the Personalisation Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Personalisation Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Personalisation Software.
Chapter 13, to describe Personalisation Software research findings and conclusion.