PERSONAL CARE APPLIANCES IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demographic and Lifestyle Trends Contribute To Growth

Professional Care at Home

Oral Hygiene Appliances Benefiting From Recommendation by Dentists

Competitive Landscape

Procter & Gamble Remains the Clear Category Leader

Philips Benefits From New Product Launches

Future Growth To Be Driven by Innovative and More Efficient Products

Category Data

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Body Shavers by Format: % Volume 2013-2018

Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 7 NBO Company Shares of Personal Care Appliances 2014-2018

Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Executive Summary

Changing Demographics and Lifestyles Impact Consumer Appliances in Germany

Slowdowns Due To Saturation Set To Be Overcome by Manufacturers Which Can Provide the Most Added Value

Small Shifts in the Competitive Landscape - the Beginning of A New Era?

Intensifying Competition Between Retailers and Distribution Channels

Growth Potential Remains Limited

Market Indicators

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 26 Sales of Small Appliances by Category: Volume 2013-2018

Table 27 Sales of Small Appliances by Category: Value 2013-2018

Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Health, beauty and wellness trends continued to play a significant role in Germany in 2018. Consumers aimed to maintain a more balanced lifestyle in order to better recover from their hectic and stressful work lives. Apart from healthy eating, individual beauty routines supporting a fresher and healthier look, as well as enhanced personal care, were of great importance. Consequently, products helping consumers to improve their health and wellbeing and look younger continued to be in strong deman...

Euromonitor International's Personal Care Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.