PERSONAL CARE APPLIANCES IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Polarisation Seen in Some Categories

Trust in Domestic Brands, Though Younger Generation Proving More Adventurous

Face Massagers Leads Growth in Other Personal Care Appliances

Competitive Landscape

Panasonic Consolidates Dominant Position

Dyson Grows Business in Personal Care Appliances

Panasonic and Philips To Expand the Oral Care Appliances Market

Category Data

Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Body Shavers by Format: % Volume 2013-2018

Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 7 NBO Company Shares of Personal Care Appliances 2014-2018

Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Executive Summary

Demographic Developments Contribute To Modest Growth

Time Pressures Support Demand

Japanese Manufacturers Finally Focus on Connected Appliances

Internet Retailing Grows Quickly in Small Appliances

Overall Stagnation Expected Over Forecast Period, But Areas of Potential Remain

Market Indicators

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 26 Sales of Small Appliances by Category: Volume 2013-2018

Table 27 Sales of Small Appliances by Category: Value 2013-2018

Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In body shavers, premium products under the top brands, Panasonic, Braun and Philips, are selling well. Consumers are paying for more value such as sensing capacity, control, automatic washing and better shaving through less damage to the skin. On the other hand, Izumi is increasing its sales volume through the sale of relatively inexpensive but good quality products. This polarisation between “top quality with high cost” and “good quality with good price” is a prominent feature of body shavers...

Euromonitor International's Personal Care Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.