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Personal Care Appliances in Austria

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PERSONAL CARE APPLIANCES IN AUSTRIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Beauty and Wellness Trends Support Growth

                Positive Developments With Style

                  Tradition and Scepticism Regarding Benefits Dampen the Development of Oral Hygiene Appliances

                    Competitive Landscape

                      Braun Austria in the Lead

                        Leader in Wellness - Philips Austria Benefits From A Vast and Reputable Portfolio

                          Supersonic Sales in Hair Care

                            Category Data

                              Table 1 Sales of Personal Care Appliances by Category: Volume 2013-2018

                                Table 2 Sales of Personal Care Appliances by Category: Value 2013-2018

                                  Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

                                      Table 5 Sales of Body Shavers by Format: % Volume 2013-2018

                                        Table 6 Sales of Hair Care Appliances by Format: % Volume 2013-2018

                                          Table 7 NBO Company Shares of Personal Care Appliances 2014-2018

                                            Table 8 LBN Brand Shares of Personal Care Appliances 2015-2018

                                              Table 9 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

                                                Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

                                                  Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

                                                    Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

                                                      Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

                                                        Executive Summary

                                                          Austria Offers A Lot of Potential for Growth in 2018

                                                            Health and Wellness Continues To Support Sales

                                                              Bsh Hausgeräte Continues To Lead

                                                                Electronics and Appliance Specialist Retailers Remains the Preferred Channel

                                                                  Outlook for Sales of Consumer Appliances in Austria Remains Positive

                                                                    Market Indicators

                                                                      Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                        Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                          Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                            Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                              Market Data

                                                                                Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                                  Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                                    Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                      Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                        Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                          Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                            Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                              Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                                Table 26 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                                  Table 27 Sales of Small Appliances by Category: Value 2013-2018

                                                                                                    Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                      Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                        Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                          Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                            Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                              Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                                Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                                  Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                                    Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                      Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                        Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                          Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                            Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                              Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                                Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                                  Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                                    Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                      Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                        Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                          Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                            Sources

                                                                                                                                              Summary 1 Research Sources

                                                                                                                                              With increasingly hectic and stressful lifestyles being led by many Austrian consumers, beauty, health and wellness treatments remained highly popular in 2018; however, not everyone has the possibility to visit spas or salons or other professionals, or even prefers receiving their pampering in the comfort of their own home. Consequently, demand for personal care appliances continued increasing in 2018 alongside volume sales. Electrical facial cleansers as well as other modern facial treatment de...

                                                                                                                                              Euromonitor International's Personal Care Appliances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                              Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                              Why buy this report?
                                                                                                                                              * Get a detailed picture of the Personal Care Appliances market;
                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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