PAEDIATRIC CONSUMER HEALTH IN PAKISTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Rising Health Awareness Drives Sales Growth in Paediatric Consumer Health

Poor Living Conditions Likely To Continue Fuelling Demand, Despite Improvements

Rising Prescriptions of Paediatric Vitamins and Dietary Supplements To Spur Growth

Competitive Landscape

International Players Likely To Continue Dominating Sales Over the Forecast Period

Innovative New Products Set To Fuel Demand for Paediatric Consumer Health

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

Urbanisation and Expanding Middle Class Drive Consumer Health Growth

the Government Continues To Regulate Prices Despite Lobbying From Manufacturers

International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands

Chemists/pharmacies Remains the Leading Retail Distribution Channel

Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

2018 saw a strong general increase in health and hygiene awareness among Pakistani consumers and as disposable income levels continued to increase across various socioeconomic segments of society, sales of paediatric consumer health products continued to increase strongly during 2018. Nevertheless, many parents remain reluctant to use standard OTC products on their children because of fears over the potential side-effects or long-term implications of using these products, with many instead prefe...

Euromonitor International's Paediatric Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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