PAEDIATRIC CONSUMER HEALTH IN LITHUANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demand for Effective and Child-friendly Products on the Rise

Long Cold Season Drives Demand for Effective Relief

Formats Specifically for Children

Competitive Landscape

Paracetamol for Children Generates Value

Tasty Medicine Is Successful Medicine

Local Brands Have Limited Reach

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

Market Is Moving Towards Smart Consumption

Healthy Economy Leads To Healthy Dynamic and Competition

Mixed Trio at the Top

Major Channel Expected To Lose Share

Saturation and Shrinking Consumer Base Against Growing Income

Market Indicators

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 7 Life Expectancy at Birth 2013-2018

Market Data

Table 8 Sales of Consumer Health by Category: Value 2013-2018

Table 9 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 11 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 12 Penetration of Private Label by Category: % Value 2013-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Children are always very sensitive topic when it comes to product design, positioning and effect. Paediatric consumer health is under more scope still, as it deals with children at a very sensitive time when they are sick. As a result, parents usually have to make very important decisions regarding the medicines to be given to children. At the same time, parents want to ensure that children get well soon and therefore look for products that fulfil both requirements – safety and effectiveness.

Euromonitor International's Paediatric Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.