PAEDIATRIC CONSUMER HEALTH IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Changing Consumer Attitudes Benefit the Category

Paediatric Ibuprofen Has Greatest Potential for Growth

Dominance of OTC Products Defines Distribution Channels

Competitive Landscape

Reckitt Benckiser Poland Secures A Leading Position in 2018

Paediatric Vitamins and Dietary Supplements Is Expected To Drive Innovation

Producers Are Expected To Focus on Brand Awareness

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Grows Despite Fewer Changes in Trends and Regulations

Development Starts To Slow As Some Categories Approach Maturity

Although Leading Players Maintain Positions, Market Becomes More Fragmented

Chemists/pharmacies Remains the Main Distribution Channel

Declining Consumer Base and Increasing Competition Is Expected

Market Indicators

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 7 Life Expectancy at Birth 2013-2018

Market Data

Table 8 Sales of Consumer Health by Category: Value 2013-2018

Table 9 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 11 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 12 Distribution of Consumer Health by Format: % Value 2013-2018

Table 13 Distribution of Consumer Health by Format and Category: % Value 2018

Table 14 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Paediatric consumer health witnessed further expansion in terms of product assortment and growth despite a declining birth rate. Over the review period, this category underperformed and was represented by a very limited number of products, as traditionally most Estonians commonly used regular products for paediatric purposes – just in smaller doses. This remained common, but more and more parents chose paediatric products on the basis of simpler dosage and with expectations of higher quality pro...

Euromonitor International's Paediatric Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.