Paediatric Consumer Health in Italy
PAEDIATRIC CONSUMER HEALTH IN ITALY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Falling Birth Rates Continue To Limit Sales Development
Growth Driven by Paediatric Vitamins and Dietary Supplements
Aboca's Grintuss Drives Growth Within Paediatric Cough, Cold and Allergy Remedies
Competitive Landscape
Domestic Companies Continue To Lead
Aboca Continues To Gain Share
Category Data
Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Executive Summary
Italians' Focus on Long-term Health and Prevention Ensures Steady Growth
An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand
Domestic Herbal Specialist Aboca Continues To Gain Share in Italy
OTC Medicines Permitted for Retail Through Online Pharmacies
Positive Forecast Due To the Trend Towards Wellbeing and Self-medication
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Paediatric consumer health’s growth was curbed by the falling numbers of births in Italy in 2018. The all-time low birth rates recorded in 2016 and 2017 is leading to an increasingly older population, with fewer children, the direct consumer base of paediatric consumer health products. Over the forecast period, the sharp fall in birth rates is not set to continue, leading to positive value growth for most of paediatric consumer health over this period.
Euromonitor International's Paediatric Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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