PAEDIATRIC CONSUMER HEALTH IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Decrease in the Child Population Leads To Decline

Paediatric Consumer Health Products Are Highly Regarded Amongst Inbound Tourists

Shift To Include Consumption by Both Children and Adults

Competitive Landscape

Hisamitsu Pharmaceutical Enters Paediatric Allergy Remedies

Demand Is Strong for Prescribed Medicine, With Support From Municipalities

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition

Disappointing Impact of the New Tax System on OTC Products

Players Offering Switched OTC Products Enjoy Growth

Internet Retailing Rises, Whilst Drugstores/parapharmacies Continues To Lead

Continued Growth Is Expected, As Consumers' Health Concerns Rise

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

The continuing decline in the birth rate in Japan negatively impacted paediatric consumer health throughout the review period. In 2018, the population aged 0-14 was 6% lower compared with in 2013, accounting for 12% of the total population in Japan. In the forecast period to 2023, the child population is expected to decrease further. In such a situation, paediatric consumer health faces challenges expanding, as the category has already passed maturity and is now entering a phase of declining dem...

Euromonitor International's Paediatric Consumer Health in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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