PAEDIATRIC CONSUMER HEALTH IN CROATIA

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demographics Playing A Negative Role

Increasing Interest in Child-related Products

A Proactive Approach Still Far Away

Competitive Landscape

Brands Merely Extensions of Existing Lines

Paediatric and Herbal/traditional Still Quite Separate Areas

One Quite Successful Private Label

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 5 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

Still Plenty of Space for Growth

General Improvement in the Economy Supports Sales of Consumer Health Products

Problems With Parent Company Do Not Bother Pliva Hrvatska

Liberalisation of the Market Still Just A Wish

the Future To Be Very Much Shaped by Legislation

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Market Indicators

Table 6 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 7 Life Expectancy at Birth 2013-2018

Market Data

Table 8 Sales of Consumer Health by Category: Value 2013-2018

Table 9 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 11 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 12 Penetration of Private Label by Category: % Value 2013-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Since the 1980s, when it reached a peak of 4.6 million, the population of Croatia has declined in number. This negative trend will result in the Croatian population falling below four million sometime around 2022. The birth rate is again falling after a short period of rises that coincided with the economic downturn. As a result, the number of children aged below 12 years of age is again declining, dropping to 500,000 in 2018.

Euromonitor International's Paediatric Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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