PAEDIATRIC CONSUMER HEALTH IN AUSTRIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Parents Remain Very Cautious With Regard To Giving OTC Products To Their Children

Limited Distribution and Availability

Stable Birth Rate To Impact the Future Performance of Paediatric Consumer Health

Competitive Landscape

International Manufacturers Continue To Dominate Paediatric Consumer Health

Domestic Manufacturers Likely To Refrain From Significant Future Investment

Producers To Focus on Quality Assurance and the Relaxation of Distribution Restrictions

Category Data

Table 1 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023

Executive Summary

Good Overall Performance From Consumer Health in 2018

the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth

International Manufacturers Lead Sales, Closely Followed by Domestic Players

Chemists/pharmacies Remains the Leading Distribution Channel

Further Growth Anticipated But Slower Than in 2018

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

With a very well-developed national healthcare system, many Austrians will first visit their physician to seek professional advice and obtain prescription medicine in the case of illness. Self-medication tends to be a last resort if a visit to the doctor is not possible. This high level of caution is even more pronounced when it comes to their children. Indeed, paediatric versions of many OTC products (for instance analgesics, sleep aids, etc) are prohibited by law in Austria. This situation is...

Euromonitor International's Paediatric Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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