PACKAGED FOOD IN TUNISIA

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Positive Development of Key Categories Boosts Packaged Food Performance

Rising Middle Class Strengthens Demand for Economy and Standard Products

Domestic Players Continue To Lead Packaged Food in 2018

No Significant Changes in Packaged Food Distribution Witnessed in 2018

Outlook for Packaged Food in Tunisia Remains Favourable

Foodservice

Sales To Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: Value 2013-2018

Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 12 Distribution of Packaged Food by Format: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format and Category: % Value 2018

Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Greater Demand for Premium Products With Added Health Benefits

Branded Edible Oils Are Expected To Continue Seeing Rising Demand

Dynamic Companies Will Help the Category To Achieve Growth

Competitive Landscape

Office Du Commerce De La Tunisie (oct) Maintains Its Lead

Economy Brands Enjoy High Demand

Domestic Players Lead Edible Oils in Tunisia

Category Data

Table 18 Sales of Edible Oils by Category: Volume 2013-2018

Table 19 Sales of Edible Oils by Category: Value 2013-2018

Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 24 Distribution of Edible Oils by Format: % Value 2013-2018

Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Busier Lifestyles and Rising Prices Will Help To Achieve A Positive Performance

Higher-income Small Families Will Drive Demand

Unit Prices Are Set To Increase Over the Forecast Period

Competitive Landscape

Ste El Mazraa Continues To Dominate Ready Meals

Maghreb Food Ranks Second

Ste El Mazraa Leads Innovation in Ready Meals

Category Data

Table 29 Sales of Ready Meals by Category: Volume 2013-2018

Table 30 Sales of Ready Meals by Category: Value 2013-2018

Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 35 Distribution of Ready Meals by Format: % Value 2013-2018

Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Performance Expected Over the Forecast Period

Tomato Pastes and Purées Will Remain One of the Biggest Categories

the Share of Supermarkets Is Set To Increase

Competitive Landscape

Sicam Maintains Its Lead

Local Brands Lead in 2018

Standard and Economy Brands Continue To Account for the Biggest Share

Category Data

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

More Natural Content Is A Possible Game-changer for the Category

Increasing Shelf Space Will Support the Performance of Soup in the Forecast Period

the Absence of Domestic Brands Keeps Prices High

Competitive Landscape

Maghreb Alimentation Leads Soup

Rising Unit Prices Push Up the Value Shares of the Two Leaders

Innovation Is Still Absent in Soup in Tunisia

Category Data

Table 51 Sales of Soup by Category: Volume 2013-2018

Table 52 Sales of Soup by Category: Value 2013-2018

Table 53 Sales of Soup by Category: % Volume Growth 2013-2018

Table 54 Sales of Soup by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Soup: % Value 2014-2018

Table 56 LBN Brand Shares of Soup: % Value 2015-2018

Table 57 Distribution of Soup by Format: % Value 2013-2018

Table 58 Forecast Sales of Soup by Category: Volume 2018-2023

Table 59 Forecast Sales of Soup by Category: Value 2018-2023

Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

the Expansion of Modern Distribution Channels Drives Sales

Natural Ingredients Remain Key

New Product Launches Will Give A Boost To the Category

Competitive Landscape

the Saïd Brand Maintains Its Lead in 2018

Domestic Players Dominate Sweet Spreads

Premium Brands Have A Very Low Presence in Sweet Spreads

Category Data

Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 63 Sales of Sweet Spreads by Category: Value 2013-2018

Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Awareness of Product Ingredients and Smaller Family Sizes Set To Further Support Growth Over the Forecast Period

Breastfeeding in Tunisia Expected To Continue To Decline Due To An Increasing Number of Working Mothers

Dried Baby Food Expected To Register the Strongest Value Growth Over the Forecast Period

Competitive Landscape

Laboratoires Pharmalys Tunisie Remains the Leading Player

International Brands Continue To Lead Baby Food in Tunisia

No Advertisements for Baby Food Seen in 2018

Category Data

Table 73 Sales of Baby Food by Category: Volume 2013-2018

Table 74 Sales of Baby Food by Category: Value 2013-2018

Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 77 NBO Company Shares of Baby Food: % Value 2014-2018

Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 79 Distribution of Baby Food by Format: % Value 2013-2018

Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Improvements in Product Quality and Distribution Help To Support Sales

Tunisians Expected To Increasingly Purchase Margarine Due To An Ongoing Rise in Inflation

Modern Grocery Retailers Account for A Growing Share of Sales

Competitive Landscape

Centrale Laitière De Mahdia Vitalait Remains the Leading Player

Domestic Players Dominate Butter and Spreads in Tunisia

No New Product Launches Expected Over the Forecast Period

Category Data

Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 85 Sales of Butter and Spreads by Category: Value 2013-2018

Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Cheese Expected To Become A Protein Substitute for Meat and Poultry Due To Recent Price Rises Across the Food Industry

Spreadable Processed Cheese Likely To Continue To Lead Sales

Independent Small Grocers Remains the Leading Distribution Channel

Competitive Landscape

Land'or Remains the Leading Player

Television and Social Media Remain Important Advertising Channels

Domestic Players Continue To Dominate Cheese

Category Data

Table 95 Sales of Cheese by Category: Volume 2013-2018

Table 96 Sales of Cheese by Category: Value 2013-2018

Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 98 Sales of Cheese by Category: % Value Growth 2013-2018

Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 100 NBO Company Shares of Cheese: % Value 2014-2018

Table 101 LBN Brand Shares of Cheese: % Value 2015-2018

Table 102 Distribution of Cheese by Format: % Value 2013-2018

Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 104 Forecast Sales of Cheese by Category: Value 2018-2023

Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness Trend Expected To Influence Drinking Milk Products in Tunisia

Sales of Unpackaged Milk Likely To Continue To Fall Despite Its Popularity Among Both Rural and Urban Consumers

Digital Marketing Set To Influence Drinking Milk Products Over the Forecast Period

Competitive Landscape

Société Tunisienne Des Industries Alimentaires Continues To Dominate Drinking Milk Products

Centrale Laitière De Mahdia Maintains Second Position

Domestic Players Continue To Dominate Sales Thanks To Government Support

Category Data

Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Health Awareness To Further Support the Growth of Yoghurt and Sour Milk Products

Packaging Innovation Expected Over the Forecast Period

Yoghurt and Sour Milk Products Set To Continue To Perform Well Over the Forecast Period Despite A Difficult Economic Climate

Competitive Landscape

Société Tunisienne Des Industries Alimentaires Continues To Dominate Sales

Domestic Players Lead Yoghurt and Sour Milk Products in Tunisia

Manufacturers Continue To Focus on Innovation

Category Data

Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Falling Purchasing Power Could Threaten the Performance of Other Dairy Over the Forecast Period

Chilled Dairy Desserts Expected To Continue To Dominate Other Dairy

Independent Small Grocers Set To Continue To Dominate Distribution Despite Increasing Competition From Modern Grocery Retailers

Competitive Landscape

Société Tunisienne Des Industries Alimentaires Continues To Dominate Other Dairy

Flavoured Fromage Frais and Quark and Chilled Dairy Desserts Benefit From the Greatest Focus on New Product Development

Domestic Players Lead Other Dairy in Tunisia

Category Data

Table 129 Sales of Other Dairy by Category: Volume 2013-2018

Table 130 Sales of Other Dairy by Category: Value 2013-2018

Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 135 Distribution of Other Dairy by Format: % Value 2013-2018

Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Increase in Prices During 2018 Will Boost Sales Over the Forecast Period

Healthy Growth Expected Going Forward

Tablets Will Remain the Dominant Category in Chocolate in Tunisia

Competitive Landscape

Société Tunisienne De Chocolaterie Et De Confiserie Leads Chocolate in 2018

Companies Focus on Packaging Design To Offer New Brand Image To Customers

Sotuchoc's Brands Dominate Advertising in Tunisia

Category Data

Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Sugar-free Chewing Gum Expected To Perform Well Over the Forecast Period

Independent Small Grocers Continue To Lead Sales of Gum

Healthy Volume and Value Growth Expected

Competitive Landscape

Confiserie Triki Continues To Lead in 2018

Gum Is Dominated by Standard Brands

Innovative Products Expected Over the Forecast Period

Category Data

Table 152 Sales of Gum by Category: Volume 2013-2018

Table 153 Sales of Gum by Category: Value 2013-2018

Table 154 Sales of Gum by Category: % Volume Growth 2013-2018

Table 155 Sales of Gum by Category: % Value Growth 2013-2018

Table 156 NBO Company Shares of Gum: % Value 2014-2018

Table 157 LBN Brand Shares of Gum: % Value 2015-2018

Table 158 Distribution of Gum by Format: % Value 2013-2018

Table 159 Forecast Sales of Gum by Category: Volume 2018-2023

Table 160 Forecast Sales of Gum by Category: Value 2018-2023

Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Sugar Confectionery Will Maintain Its Popularity in Tunisia

Other Sugar Confectionery (chamia) Will Continue To Lead

Traditional Grocery Retailers To Maintain Their Top Spot

Competitive Landscape

La Confiserie Des Aghlabites Leads Sugar Confectionery in 2018

in Order To Keep Boosting Sales, Players Start To Focus on Sugar-free Brands

Domestic Brands Continue To Dominate in 2018

Summary 2 Other Sugar Confectionery by Product Type:

Category Data

Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Average Unit Price Increase To Continue Pushing Value Growth Over the Forecast Period

Artisanal Ice Cream Expected To Perform Well

Sugar-free and Organic Products Are Expected To Be Seen Over the Forecast Period

Competitive Landscape

Gipa Continues To Dominate Ice Cream and Frozen Desserts in Tunisia

Société Vilavi SA Is the Leader of Advertising in Ice Cream

Domestic Companies Dominate Sales

Category Data

Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 181 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 182 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 183 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 184 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 185 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 186 Distribution of Ice Cream by Format: % Value 2013-2018

Table 187 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness Trend To Impact Savoury Snacks Over the Forecast Period

Potato Chips Will Continue To Lead Savoury Snacks

Supermarkets and Hypermarkets To Perform Well Over the Forecast Period

Competitive Landscape

Cerealis SA Leads Savoury Snacks in Tunisia

Majority of Savoury Snacks Are Standard Brands

Companies Investing More in Marketing and Advertising To Boost Sales

Category Data

Table 192 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 193 Sales of Savoury Snacks by Category: Value 2013-2018

Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 195 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 196 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 197 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 198 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 200 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Growth Expected Over the Forecast Period

Chocolate Coated Biscuits Is Expected To Record the Highest Value Growth in Biscuits

Average Unit Price of Biscuits Is Set To Continue Rising

Competitive Landscape

Société Tunisienne De Biscuiterie (sotubi) Leads

Companies Are Starting To Focus on Innovation and the Development of New Products

Social Media Is One of the Most Used Advertising Methods

Category Data

Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 209 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 211 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 212 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 213 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 214 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 215 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 216 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Baked Goods Is Set To See A Positive Performance

Artisanal Bakeries Continue To Account for Most Sales

Pricing Is A Major Sales Driver Amongst Middle-income Consumers

Competitive Landscape

Artisanal Bread Continues To Gain Ground in Baked Goods in Tunisia

Patisserie Biscuiterie Fine Le Moulin D'or Maintains Second Position

Local Manufacturers Dominate in Tunisia

Category Data

Table 217 Sales of Baked Goods by Category: Volume 2013-2018

Table 218 Sales of Baked Goods by Category: Value 2013-2018

Table 219 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 220 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 221 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 222 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 223 Distribution of Baked Goods by Format: % Value 2013-2018

Table 224 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 225 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 226 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 227 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Awareness of Health Fuels Growth

Children's Breakfast Cereals Remains the Growth Driver

Manufacturers Focus on Innovation To Meet the Needs of Consumers

Competitive Landscape

Nestlé Tunisie Dominates Breakfast Cereals in Tunisia

No Major Changes in the Competitive Landscape

Standard Brands Lead in Breakfast Cereals

Category Data

Table 228 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 229 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 230 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 231 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 232 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 233 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 234 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 235 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 236 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 237 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 238 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Bulk Products Challenge the Category's Growth Prospects

Strong Growth Is Expected Over the Forecast Period

Less Developed Categories Are Expected To Experience Better Performances

Competitive Landscape

the Global Brand Heinz Leads the Way

Local Brands Dominate in 2018

Economy Brands Enjoy High Demand

Category Data

Table 239 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 240 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 241 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 242 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 243 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 244 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 245 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 247 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 248 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 249 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Performance Expected Over the Forecast Period

the Development of Modern Retailers Will Support Growth

Innovation and Advertising Are Major Sales Drivers

Competitive Landscape

the Value Shares of the Two Leading Companies Are Close

Domestic Brands Dominate Processed Meat and Seafood

Leading Brands Rely on Strong Promotional Activities To Attract Consumers

Category Data

Table 250 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 251 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 252 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 253 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 254 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 255 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 256 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 257 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 258 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 259 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 260 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Headlines

Prospects

Rice and Pasta Are Set To Perform Well Over the Forecast Period

Bright Future for Pasta Foodservice Outlets

Noodles Will Continue To Attract Loyal Consumers

Competitive Landscape

Société Les Pâtes Warda Leads Rice, Pasta and Noodles

Premium Imported Brands Remain Inaccessible for Middle-income Consumers

Domestic Companies Dominate Rice, Pasta and Noodles in 2018

Category Data

Table 261 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 262 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 263 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 264 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 265 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 266 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 267 NBO Company Shares of Rice: % Value 2014-2018

Table 268 LBN Brand Shares of Rice: % Value 2015-2018

Table 269 NBO Company Shares of Pasta: % Value 2014-2018

Table 270 LBN Brand Shares of Pasta: % Value 2015-2018

Table 271 NBO Company Shares of Noodles: % Value 2014-2018

Table 272 LBN Brand Shares of Noodles: % Value 2015-2018

Table 273 Distr

Packaged food in Tunisia recorded robust growth in retail current value sales in 2018, with most categories in the market performing positively. Tomato pastes and purées, leavened bread, drinking milk products, yoghurt, cheese, shelf stable seafood and pasta continued to rank among the largest categories in value terms. Categories such as ready meals continued to expand rapidly thanks to their ongoing emergence from a low base and the growing consumer demand for convenient and good quality meal...

Euromonitor International's Packaged Food in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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