Packaged Food in Serbia
PACKAGED FOOD IN SERBIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Convenience Trend and Health and Wellness Visibly Influence Packaged Food in 2018
Healthy Growth of Packaged Food Recorded in 2018, in Line With the Review Period
Most Leading Producers See Their Value Share Increase in 2018
Modern Grocery Retailers Keep Growing at the Expense of Traditional Grocery Retailers
Continued Growth Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sunflower Oil Loses Retail Volume Share, But Still Dominates Edible Oils
Other Edible Oil Records Highest Current Value Growth in 2018
Many Product Types Remain Unavailable Or Negligible in 2018
Competitive Landscape
Increasing Popularity of Olive Oil Brings Good Results To Most Producers
Quiet Year in Terms of New Product Launches
Private Label Continues To Gain Ground
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Ready Meals Grows Strongly, But Many Product Types Remain Unavailable As of 2018
Shelf Stable Ready Meals Remains the Largest Category Within Ready Meals
Average Unit Price Continues To Steadily Increase
Competitive Landscape
Strong Competition Continues To Shape Ready Meals' Competitive Landscape
Private Label Experiences Further Strengthening
Only One Notable New Product Launch Recorded in 2018
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Underdeveloped and Expensive Products Record Good Performances in 2018
Herbs and Spices, and Pickled Products Still Hold the Highest Value Share
Independent Small Grocers Loses Share in 2018, While Modern Grocery Retailers Gains Ground
Competitive Landscape
Concentration Under Way
Limited Number of New Product Launches Observed
Private Label Lines Grow, But Remain Relatively Insignificant
Category Data
Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Only Dehydrated Soup and Instant Soup Record Significant Sales
Instant Soup Continues To Post Visibly Better Results Compared To Dehydrated Soup
Independent Small Grocers Leads Distribution of Soup, But Losing Share
Competitive Landscape
Centroproizvod Ad Gains Value Share, Private Label Remains Insignificant
Category Becomes Increasingly Concentrated
Centroproizvod Is Most Active in Terms of New Product Launches
Category Data
Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Nut and Seed Based Spreads Increases in Popularity
Jam and Preserves Remains the Most Important Type of Sweet Spreads
Average Unit Price Increases, Closely Following Inflation Rate
Competitive Landscape
Private Label Owner Delhaize Serbia Records the Best Performance in 2018
Large Producers Remain Inactive in Terms of New Product Launches
Marketing Activities Mostly Limited To Chocolate Spreads
Category Data
Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Birth Rate Declines, But Economic Improvement Ensures Positive Growth
Liquid Special Baby Milk Formula Sees the Fastest Value Growth in 2018
Milk Formula Remains the Biggest Category
Competitive Landscape
Podravka Continues To Lead Baby Food
Nectar and Sunval Nahrungsmittel See Strong Value Growth
Private Label Remains Negligible
Category Data
Table 73 Sales of Baby Food by Category: Volume 2013-2018
Table 74 Sales of Baby Food by Category: Value 2013-2018
Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baby Food: % Value 2014-2018
Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 79 Distribution of Baby Food by Format: % Value 2013-2018
Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Cooking Fats Sees Gradual Decline in Retail Volume Terms
Butter Records the Highest Retail Value Growth
Convenience Trend Boosts Margarine and Spreads
Competitive Landscape
Dijamant Maintains Leadership of Butter and Spreads
Private Label Hits the Average Unit Price
Leading Producers Steer New Product Development
Category Data
Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 85 Sales of Butter and Spreads by Category: Value 2013-2018
Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
"other" Processed Cheese Sees Accelerated Growth
Hard Cheese Remains the Best Seller, But Continues To Lose Share
Packaged Still More Popular Than Unpackaged in Hard Cheese
Competitive Landscape
Little New Product Development
Private Label Continues To Grow in Popularity
Delhaize Serbia Sees the Fastest Growth in Retail Value Sales
Category Data
Table 95 Sales of Cheese by Category: Volume 2013-2018
Table 96 Sales of Cheese by Category: Value 2013-2018
Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 98 Sales of Cheese by Category: % Value Growth 2013-2018
Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 100 NBO Company Shares of Cheese: % Value 2014-2018
Table 101 LBN Brand Shares of Cheese: % Value 2015-2018
Table 102 Distribution of Cheese by Format: % Value 2013-2018
Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 104 Forecast Sales of Cheese by Category: Value 2018-2023
Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
No Change in the Permitted Aflatoxin Level in Milk
Cow's Milk Remains by Far the Biggest Category
Goat Milk Loses Momentum
Competitive Landscape
Imlek Dominates Drinking Milk Products
Very Few New Launches
Private Label Slowly Recovers After Withdrawal From Fresh Milk
Category Data
Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Drinking Yoghurt Confirms Its Dominance
Plain Yoghurt Performs Well, But Starts To Lose Momentum
Flavoured Yoghurt Sees Unit Price Decline in 2018
Competitive Landscape
Flavoured Yoghurt Dominates New Product Launches
Strong Private Label Presence
Growing Competition Exerts Pressure on Leaders
Category Data
Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Coffee Whiteners Continues To See Fast Growth
Intense Competition Keeps Unit Price Increases Below the Inflation Rate
Cream Remains by Far the Biggest Category
Competitive Landscape
Ferrero Leads the Way
Only One Notable New Product Launch in 2018
TV Advertising Remains the Key Marketing Strategy
Category Data
Table 129 Sales of Other Dairy by Category: Volume 2013-2018
Table 130 Sales of Other Dairy by Category: Value 2013-2018
Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 135 Distribution of Other Dairy by Format: % Value 2013-2018
Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Tablets Remains the Most Important Area of Serbian Chocolate Confectionery
Independent Small Grocers Dominates Distribution, But Is Rapidly Losing Share
Average Unit Price of Chocolate Confectionery Increases in Current Terms, Stagnates in Constant Terms
Competitive Landscape
Mondelez International Leads the Category
Private Label Increases in Popularity
No Significant New Launches Recorded
Summary 2 Other Chocolate Confectionery by Product Type:
Category Data
Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Bubble Gum Performs Better Than Chewing Gum
Modern Retailing Outlet Types Increase in Popularity
Children and Young Adults Remain the Most Important Target Consumer Groups, But This Is Slowly Changing
Competitive Landscape
Wrigley's Domination of Gum Continues
Heavy Marketing Support for Wrigley's Brands
No Private Label Lines As of 2018
Category Data
Table 152 Sales of Gum by Category: Volume 2013-2018
Table 153 Sales of Gum by Category: Value 2013-2018
Table 154 Sales of Gum by Category: % Volume Growth 2013-2018
Table 155 Sales of Gum by Category: % Value Growth 2013-2018
Table 156 NBO Company Shares of Gum: % Value 2014-2018
Table 157 LBN Brand Shares of Gum: % Value 2015-2018
Table 158 Distribution of Gum by Format: % Value 2013-2018
Table 159 Forecast Sales of Gum by Category: Volume 2018-2023
Table 160 Forecast Sales of Gum by Category: Value 2018-2023
Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Mints and Pastilles, Gums, Jellies and Chews Dominate Overall Sugar Confectionery
Liquorice Records the Highest Value Growth in 2018
Share of Pastilles Increases Within Pastilles, Gums, Jellies and Chews
Competitive Landscape
Four Leading Manufacturers Together Hold A Substantial and Increasing Value Share
Domestic Manufacturers and Brands Dominate Sugar Confectionery
Private Label Share Remains Low
Summary 3 Other Sugar Confectionery by Product Type:
Category Data
Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth of Several Categories
Single-portion Dairy Ice Cream Dominates Value Sales, Bulk Dairy Ice Cream Follows
Other Grocery Retailers Retains High Value Share in Terms of Distribution
Competitive Landscape
Concentration Continues
Private Label Continues To Decline in 2018
No Notable New Product Launches Observed
Category Data
Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 181 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 182 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 183 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 184 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 185 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 186 Distribution of Ice Cream by Format: % Value 2013-2018
Table 187 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Drives Unit Price Increase in 2018
Hypermarkets and Supermarkets Lose Share, Convenience Stores Grow
Health and Wellness Trend Continues To Affect Savoury Snacks in Serbia
Competitive Landscape
Plazma Slana Brand Fails To Meet Expectations
Private Label Keeps Growing
Standard Brands Dominate Savoury Snacks, But Premium Segment Is Growing
Summary 4 Other Savoury Snacks by Product Type:
Category Data
Table 192 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 193 Sales of Savoury Snacks by Category: Value 2013-2018
Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 195 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 196 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 197 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 198 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 200 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Plain Biscuits Continues To Dominate Overall Sweet Biscuits, Snack Bars and Fruit Snacks
Per Capita Volume Consumption Increases in 2018
Health and Wellness Trend Gains in Importance
Competitive Landscape
Bambi Banat Increases Its Decisive Lead in 2018
Private Label Growing
Flavour Innovations Drive New Product Launches
Category Data
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 209 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 211 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 212 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 213 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 214 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 215 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 216 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 217 Distribution of Snack Bars by Format: % Value 2013-2018
Table 218 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 219 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 220 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 221 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 222 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Leavened Bread Continues To Dominate Baked Goods
Frozen Baked Goods the Best Performing Category
Unpackaged Leavened Bread and Cakes Lose Share
Competitive Landscape
Artisanal Products Dominate Sales
Private Label Products Growing in Popularity
Very Few New Product Launches Observed
Category Data
Table 223 Sales of Baked Goods by Category: Volume 2013-2018
Table 224 Sales of Baked Goods by Category: Value 2013-2018
Table 225 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 226 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 227 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 228 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 229 Distribution of Baked Goods by Format: % Value 2013-2018
Table 230 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 232 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Other Rte Cereals and Hot Cereals Continue To Perform Well
Rte Cereals Loses Share But Remains Much Bigger Than Hot Cereals
Supermarkets Remains the Leading Distribution Channel for Breakfast Cereals
Competitive Landscape
Private Label Continues To Gain Share in 2018
Plenty of New Product Launches Observed in Hot Cereals
Television Commercials and Press Advertisements Remain the Most Important Marketing Activities
Category Data
Table 234 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 235 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 236 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 237 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 239 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 240 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 241 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 243 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Frozen Processed Products Outperform Shelf Stable Offerings
Organic and Natural Products Growing in Popularity
Shelf Stable Vegetables Remains the Biggest Category
Competitive Landscape
Frikom Remains the Clear Category Leader
No New Product Launches Observed
Private Label Continues To Gain Ground
Category Data
Table 245 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 247 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 248 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 250 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 251 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Grows in Importance
Processed Seafood Registers Notably Stronger Growth Than Processed Meat
Distribution Led by Traditional Grocery Retailers
Competitive Landscape
Category Characterised by Intense Competition
Private Label Products Growing in Popularity
Only A Handful of New Launches Seen Over 2017/2018
Category Data
Table 256 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 258 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 260 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 261 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 262 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Trend Drives Sales of Instant Noodle Pouches
Dried Pasta Loses Value Share But Remains Dominant
Rice Becoming Increasingly Saturated
Competitive Landscape
Cg Foods Europe Records the Biggest Increase in Value Sales
Private Label Not Very Important in Rice, Pasta and Noodles
Domestic Manufacturers Continue To Lead Sales
Category Data
Table 267 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 269 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 270 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 271 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 272 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 273 NBO Company Shares of Rice: % Value 2014-2018
Table 274 LBN Brand Shares of Rice: % Value 2015-2018
Table 275 NBO Company Shares of Pasta: % Value 2014-2018
Table 276 LBN Brand Shares of Pasta: % Value 2015-2018
Table 277 NBO Company Shares of Noodles: % Value 2014-2018
Table 278 LBN Brand Shares of Noodles: % Value 2015-2018
Table 279 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 280 Distribution of Rice by Format: % Value 2013-2018
Table 281 Distribution of Pasta by Format: % Value 2013-2018
Table 282 Distribution of Noodles by Format: % Value 2013-2018
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noo
Two major trends were the most important within Serbian packaged food in 2018 – health and wellness and convenience. The former was behind the good performance of products with added value claims in terms of healthier products with a lower content of salt, sugar and fat or enriched with vitamins or other ingredients that are perceived as being good for human health. Many producers launched new products that are in line with this trend during 2018, or at least added some of these typical claims t...
Euromonitor International's Packaged Food in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.