Packaged Food in Romania
Table of Content
PACKAGED FOOD IN ROMANIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Improvement Drives Sales of Packaged Food
Healthier Food Attracts Consumer Attention
Artisanal Accounts for the Majority of Sales
Sales Dynamics Track the Expansion of Modern Grocery Retailers
Packaged Food To Grow Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sunflower Oil Continues To Dictate Overall Performance of Edible Oils
Healthier Edible Oils Gradually Gain Popularity in Romania
Smaller and Niche Categories Show the Fastest Development
Competitive Landscape
Bunge Romania Retains Its Lead in 2018
Untdelemn De La Bunica Is the Top Brand in Edible Oils
Private Label Penetration Remains Strong
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Busier Lifestyles Strengthen Appreciation for the Convenience of Ready Meals
Prepared Salads Is the Fastest Growing Category in Current Value Terms
Ready Meals Face Growing Competition From Unpackaged Alternatives
Competitive Landscape
Cristim 2 Prodcom Remains the Top Branded Manufacturer in Ready Meals
Angst Ro Strengthens Its Presence in Ready Meals
Retailer Activities Continue To Support the Development of Ready Meals
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Consumer Sophistication Drives Demand
Mustard and Ketchup Remain the Most Popular Choices in Table Sauces
Popularity of Barbecue Season Stimulates Innovation
Competitive Landscape
Unilever Retains Its Overall Lead in Sauces, Dressings and Condiments
Recent Entrant Polimark Continues To Gain Ground in 2018
Leading Players To the Fore in Terms of Innovation
Category Data
Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Factor Drives Growth in Packaged Soup Consumption
Shelf Stable Soup Develops Fastest in Current Value Growth Terms
Product Offer in Soup Remains Focused on the Mid-priced Segment
Competitive Landscape
International Giants Unilever and Nestlé Remain the Clear Leaders in Soup
Vascar Vaslui SA Is the Most Dynamic Performer
Domestic Players Control Shelf Stable Soup
Category Data
Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Trend Continues To Gain Momentum
Honey Is the Fastest Growing Category in Value Terms
Demand for Artisanal Honey and Jams Remains Strong in Romania
Competitive Landscape
Cream Line Continues To Lead Sweet Spreads in 2018
Competitive Environment Remains Fragmented in Jams Preserves and Honey
Maspex Set To Acquire the Raureni Brand
Category Data
Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Disposable Incomes Drive Sales
Baby Food Influenced by Decreasing Birth Rate
Breastfeeding Is Strongly Promoted
Competitive Landscape
Nestlé Romania SRL Leads Sales
International Players Dominate
Advertising Is Partially Restricted in Romania
Category Data
Table 78 Sales of Baby Food by Category: Volume 2013-2018
Table 79 Sales of Baby Food by Category: Value 2013-2018
Table 80 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 81 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Baby Food: % Value 2014-2018
Table 83 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 84 Distribution of Baby Food by Format: % Value 2013-2018
Table 85 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 86 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 87 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 88 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Performance Is Influenced by Unit Price Growth
Butter and Margarine Are Complementary
Unpackaged Products Are Not A Threat
Competitive Landscape
Unilever Retains the Leadership
International Companies Lead Category
Private Label Ranks Behind Branded Players
Category Data
Table 89 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 90 Sales of Butter and Spreads by Category: Value 2013-2018
Table 91 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 92 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 94 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 95 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 96 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 97 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 98 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 99 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Stimulate Sales
Packaged Hard Cheese Most Dynamic in Volume Terms
Traditional "telemea" Is Most Popular Type of Cheese
Competitive Landscape
Hochland Romania SRL Leads Sales
International Companies Rely on Local Products
Domestic Companies Compete Locally
Category Data
Table 100 Sales of Cheese by Category: Volume 2013-2018
Table 101 Sales of Cheese by Category: Value 2013-2018
Table 102 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 103 Sales of Cheese by Category: % Value Growth 2013-2018
Table 104 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 105 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 106 NBO Company Shares of Cheese: % Value 2014-2018
Table 107 LBN Brand Shares of Cheese: % Value 2015-2018
Table 108 Distribution of Cheese by Format: % Value 2013-2018
Table 109 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 110 Forecast Sales of Cheese by Category: Value 2018-2023
Table 111 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Incomes Drive Changing Lifestyles
Goat Milk Attracts Consumer Interest
Demand Meets the Trend for Health and Wellness
Competitive Landscape
Albalact SA Retains Leadership
International Companies Dominate the Category
Private Label Holds A Significant Position
Category Data
Table 113 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 114 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 115 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 116 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 118 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 119 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 120 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 121 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Healthy Food Boosts Sales
Drinking Yoghurt Is the Best Performer
Strong Popularity of Sour Milk Products
Competitive Landscape
Danone A Strong Leader
International Players Consolidate Their Positions
Domestic Niche Players Improve Visibility and Consumer Awareness
Category Data
Table 124 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 125 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 128 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 129 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 130 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 131 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Drive the Performance of Other Dairy
Fromage Frais and Quark Records the Best Performance
Largest Category of Cream Is the Weakest Performer
Competitive Landscape
Frieslandcampina Romania Leads Other Dairy
International Companies Create the Landscape
Advertising Supports the New Launches
Category Data
Table 136 Sales of Other Dairy by Category: Volume 2013-2018
Table 137 Sales of Other Dairy by Category: Value 2013-2018
Table 138 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 139 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 140 Sales of Cream by Type: % Value 2013-2018
Table 141 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 142 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 143 Distribution of Other Dairy by Format: % Value 2013-2018
Table 144 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 145 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 146 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 147 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Support Growth
Tablets Retains the Biggest Sales
Seasonality Remains A Challenge for the Category
Competitive Landscape
Mondelez Romania Is the Undisputed Leader
International Players Dominate
Advertising Supports Brand Performance
Category Data
Table 148 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 149 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 150 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 151 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 152 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 153 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 154 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 155 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 156 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 157 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 158 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 159 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Gum Maintains Image of Being A Healthy Product
Sugar-free Gum Dominates
Gum Sees Limited Innovation
Competitive Landscape
Mars Romania Retains Leadership
Orbit Leads Brands Whilst 5 Is Set To Be the Most Dynamic
Private Label Is A Minor Competitor
Category Data
Table 160 Sales of Gum by Category: Volume 2013-2018
Table 161 Sales of Gum by Category: Value 2013-2018
Table 162 Sales of Gum by Category: % Volume Growth 2013-2018
Table 163 Sales of Gum by Category: % Value Growth 2013-2018
Table 164 Sales of Gum by Flavour: Rankings 2013-2018
Table 165 NBO Company Shares of Gum: % Value 2014-2018
Table 166 LBN Brand Shares of Gum: % Value 2015-2018
Table 167 Distribution of Gum by Format: % Value 2013-2018
Table 168 Forecast Sales of Gum by Category: Volume 2018-2023
Table 169 Forecast Sales of Gum by Category: Value 2018-2023
Table 170 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 171 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Confectionery Moves Slightly To Sophistication
Medicated Confectionery Follows the Health Trend
Pastilles, Gums, Jellies and Chews Ranks First in Sales
Competitive Landscape
the Competitive Landscape Shows Fragmentation
De Silva Exclusiv Ranks Slightly Ahead of Its Main Competitors
Private Label Plays An Important Role
Summary 2 Other Sugar Confectionery by Product Type:
Category Data
Table 172 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 173 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 174 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 175 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 176 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 177 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 178 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 179 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 180 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 181 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 182 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 183 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Ice Cream Continues To Have Strong Seasonality
Impulse Ice Cream Dominates Sales
Take-home Water Ice Cream Meets Family Demand for Healthy Food
Competitive Landscape
Unilever South Central Europe Maintains Its Leading Position
Macromex Seeing Highest Growth
Ice Cream Shows Trend To Consolidation
Category Data
Table 184 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 185 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 188 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 189 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 190 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 191 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 192 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 193 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 194 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 195 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 196 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 197 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 198 Distribution of Ice Cream by Format: % Value 2013-2018
Table 199 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 200 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 201 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 202 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Savoury Snacks Tracks Changes in Lifestyle
Nuts, Seeds and Trail Mixes Records the Biggest Sales
Rice Snacks Is Small But Growing Quickly
Competitive Landscape
Intersnack Romania Is the Undisputed Leader
International Companies Rank Ahead of Domestic Players
Private Label Retains Significant Share
Category Data
Table 203 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 204 Sales of Savoury Snacks by Category: Value 2013-2018
Table 205 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 206 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 207 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 208 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 209 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 210 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 211 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 212 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Support An Upward Trend To Sophistication
Filled Biscuits Accounts for the Highest Value Share
Plain Biscuits Seeing the Fastest Growth
Competitive Landscape
Mondelez Romania Retains the Leadership
International Companies Outrank Domestic Players
Private Label Tracks the Expansion of Modern Retailing
Category Data
Table 214 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 215 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 216 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 217 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 218 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 219 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 220 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 221 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 222 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 223 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 224 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 225 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 226 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 227 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 228 Distribution of Snack Bars by Format: % Value 2013-2018
Table 229 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 230 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 231 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 232 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Bread Dictates the Performance
Higher Incomes Support Greater Sophistication
Dessert Mixes Is the Best Performer
Competitive Landscape
Vel Pitar Leads A Category Dominated by Domestic Players
Artisanal Products Hold Supreme
the Role of Modern Retailers Increases
Category Data
Table 234 Sales of Baked Goods by Category: Volume 2013-2018
Table 235 Sales of Baked Goods by Category: Value 2013-2018
Table 236 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 237 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 238 Sales of Pastries by Type: % Value 2013-2018
Table 239 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 240 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 241 Distribution of Baked Goods by Format: % Value 2013-2018
Table 242 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 243 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 244 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Trends Stimulate Sales
Muesli and Granola Records the Strongest Growth
Flakes Accounts for the Highest Volume Sales
Competitive Landscape
Nestlé Romania Maintains Its Leadership
International Players Dominate
Private Label Continues To Have A Strong Presence
Category Data
Table 246 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 247 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 248 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 249 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 250 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 251 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 252 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 253 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 254 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 255 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Convenience Drives Performance
Modern Retailers Influence Sales of Frozen Processed Food and Vegetables
the Largest Category of Shelf Stable Processed Fruit and Vegetables Faces Competition From Frozen Products
Competitive Landscape
Macromex Maintains Its Leadership
Fragmentation Remains High
Private Label Has A Significant Presence
Category Data
Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 261 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 262 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 263 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 264 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes Sustain the Premiumisation Trend
Chilled Processed Meat Is the Best Performer
Unpackaged Products Dominate Sales
Competitive Landscape
Cristim 2 Prodcom Retains Its Leadership of Processed Meat and Seafood
Domestic Producers Lead A Fragmented Category
Trend Towards Consolidation
Category Data
Table 269 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 270 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 271 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 273 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 274 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 275 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 277 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 278 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 279 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 280 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 281 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 282 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand Is Concentrated on Traditional Products
Chilled Pasta Records the Highest Growth
Healthy Products Stimulate Consumption
Competitive Landscape
Atifco International Leads
Barilla Is the Fastest Growing Brand
Domestic Producers Account for the Highest Sales
Category Data
Table 285 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 286 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 287 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 289 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 290 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 291 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 292 NBO Company Shares of Rice: % Value 2014-2018
Table 293 LBN Brand Shares of Rice: % Value 2015-2018
Table 294 NBO Company Shares of Pasta: % Value 2014-2018
Table 295 LBN Brand Shares of Pasta: % Value 2015-2018
Table 296 NBO Company Shares of Noodles: % Value 2014-2018
Table 297 LBN Brand Shares of Noodles: % Value 2015-2018
Table 298 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 299 Distribution of Rice by Format: % Value 2013-2018
Table 300 Distribution of Pasta by Format: %
Description
The performance of packaged food in 2018 was supported by the improvement in disposable incomes towards the end of the review period, a result of high GDP growth, which meant Romania was one of the most dynamic economies in the EU over 2016-2017 and with good prospects for 2018. This enabled the government to increase the minimum wage and raise public sector salaries and pensions. This had a positive impact on disposable incomes across broad segments of the population. As a consequence, overall...
Euromonitor International's Packaged Food in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.