PACKAGED FOOD IN PAKISTAN

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Packaged Food Continues To Record Positive Growth

Packaged Food Continues To Benefit From Urbanisation As High Inflation Returns

Local Players Continue To Dominate the Highly Fragmented Competitive Environment

Traditional Grocery Retailers Remains the Dominant Channel

Urbanisation and Rising Demand for Convenience Likely To Be Major Growth Drivers

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: Value 2013-2018

Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 12 Distribution of Packaged Food by Format: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format and Category: % Value 2018

Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Volumes Rising

Middle Class Demand Driving Olive Oil Growth

Opportunities for Upmarket Development

Competitive Landscape

Dalda Retains Lead

Increasingly Fragmented Category

Intensifying Competition in Growth Category

Category Data

Table 18 Sales of Edible Oils by Category: Volume 2013-2018

Table 19 Sales of Edible Oils by Category: Value 2013-2018

Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 24 Distribution of Edible Oils by Format: % Value 2013-2018

Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Middle Class Expansion Supports Rise in Demand

Rapid Urbanisation Creating Conditions for Growth

Low Level of Female Employment A Barrier To Growth

Competitive Landscape

Close Competition Between Top Three

Smaller Players Gaining Share

Innovation To Spur Growth

Category Data

Table 29 Sales of Ready Meals by Category: Volume 2013-2018

Table 30 Sales of Ready Meals by Category: Value 2013-2018

Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 35 Distribution of Ready Meals by Format: % Value 2013-2018

Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

Switch From Unpackaged To Packaged Products

Changing Diets Boost Growth

Modern Grocery Retailing To Grow in Importance

Competitive Landscape

National Foods Retains Lead

Major Multinationals Present

Room for Smaller Players

Category Data

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

Urbanisation Generating Demand

Independent Small Grocers Dominate But Modern Formats Gaining Share

Instant Soup To Maintain Dominance

Competitive Landscape

Unilever and Nestlé Dominate

Limited Opportunities for New Players

Category Data

Table 51 Sales of Soup by Category: Volume 2013-2018

Table 52 Sales of Soup by Category: Value 2013-2018

Table 53 Sales of Soup by Category: % Volume Growth 2013-2018

Table 54 Sales of Soup by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Soup: % Value 2014-2018

Table 56 LBN Brand Shares of Soup: % Value 2015-2018

Table 57 Distribution of Soup by Format: % Value 2013-2018

Table 58 Forecast Sales of Soup by Category: Volume 2018-2023

Table 59 Forecast Sales of Soup by Category: Value 2018-2023

Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth in Largest Category

Shift To Modern Grocery Retailing Channels

Opportunities for New Products

Competitive Landscape

Mitchell's Fruit Farms Extends Lead

Limited Presence for International Brands

Category Data

Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 63 Sales of Sweet Spreads by Category: Value 2013-2018

Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Baby Food Set To Maintain Its Growth Momentum; Albeit at A Slower Rate

Increasing Competition in Milk Formula

Growth in Follow-on and Growing-up Milk Formula

Competitive Landscape

Nestlé Pakistan Continues To Lead Dried Baby Food

Baby Food in Pakistan Is Dominated by International Brands

in A Maturing Market, Small Players Lose Share

Category Data

Table 73 Sales of Baby Food by Category: Volume 2013-2018

Table 74 Sales of Baby Food by Category: Value 2013-2018

Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 77 NBO Company Shares of Baby Food: % Value 2014-2018

Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 79 Distribution of Baby Food by Format: % Value 2013-2018

Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Shifting Consumer Preferences Will Fuel the Growth of Butter and Spreads

Owing To Habitual Consumption, Cooking Fats Will Continue To Dominate

Increasing Media Awareness To Propel the Growth of Margarine and Spreads

Competitive Landscape

Butter in Pakistan Remains Dominated by A Few Key Players

Blue Band Enjoys Dominance in Margarine in Pakistan

Opportunities for New Brands

Category Data

Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 85 Sales of Butter and Spreads by Category: Value 2013-2018

Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Global Influence Is Set To Propel the Growth of Cheese

Changing Consumer Preferences Will Fuel Growth

Evolving Consumption Habits Will Maintain the Dominance of Spreadable Cheese

Competitive Landscape

Adam's Milk Foods Remains the Leading Player in Cheese

Owing To Its Strong Distribution, Happy Cow Retains A Significant Share

Independent Small Grocers Remains the Largest Distribution Channel

Category Data

Table 95 Sales of Cheese by Category: Volume 2013-2018

Table 96 Sales of Cheese by Category: Value 2013-2018

Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 98 Sales of Cheese by Category: % Value Growth 2013-2018

Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 100 NBO Company Shares of Cheese: % Value 2014-2018

Table 101 LBN Brand Shares of Cheese: % Value 2015-2018

Table 102 Distribution of Cheese by Format: % Value 2013-2018

Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 104 Forecast Sales of Cheese by Category: Value 2018-2023

Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Changing Policies and Tightening Regulations Challenge Milk

Growing Regulation Boosts Flavoured Milk Drinks

the Prospects of A Minimum Pasteurisation Law

Competitive Landscape

Challenges for Engro Foods

Dayfresh Enjoys Strong Growth in Flavoured Milk Drinks

Nestlé Pakistan Continues To Lead Drinking Milk Products

Category Data

Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Potential for Growth in Packaged Yoghurt

Consistent Marketing of Packaged Plain Yoghurt Keeps Demand High

Lack of A Traditional Taste and Texture Hamper the Growth of Sour Milk Products

Competitive Landscape

Adam's Remains the Only Significant Brand in Sour Milk Products

Nestlé Pakistan Dominates Yoghurt With Various Brand Variations

Independent Small Grocers Remains the Leading Distribution Channel

Category Data

Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Tightening Government Policies Put Pressure on Manufacturers

Rising Awareness of Other Cuisines Propels the Growth of Cream

Coffee Whiteners Leads Other Dairy

Competitive Landscape

Coffee Whiteners Is Led by Nestlé's Everyday

Tarang Loses Share

Nestlé's Milkpak Leads Cream

Category Data

Table 129 Sales of Other Dairy by Category: Volume 2013-2018

Table 130 Sales of Other Dairy by Category: Value 2013-2018

Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 135 Distribution of Other Dairy by Format: % Value 2013-2018

Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Plain Milk Chocolate To Remain the Most Popular Tablet Variant

Seasonality To Continue To Influence Sales

Tablets To Remain the Most Preferred Variant, Closely Followed by Countlines

Competitive Landscape

Mondelez Pakistan Leads Chocolate Confectionery

Ismail Industries Remains the Leading Domestic Manufacturer

Premium Brands Remain Small With Limited Distribution in A Price-sensitive Market

Category Data

Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Bubble Gum To Retain Its Popularity, Specifically Among Young Consumers

Offering Value for Money, Pallets To Remain the Most Popular Format

Despite Increasing Costs, Prices of Gum To Remain Consistent

Competitive Landscape

Hilal Confectionery Leads With Its Strong Legacy Brands

Economy Brands by Domestic Manufacturers Maintain A Stronghold

Independent Small Grocers Continues To Lead Distribution of Gum

Category Data

Table 152 Sales of Gum by Category: Volume 2013-2018

Table 153 Sales of Gum by Category: Value 2013-2018

Table 154 Sales of Gum by Category: % Volume Growth 2013-2018

Table 155 Sales of Gum by Category: % Value Growth 2013-2018

Table 156 NBO Company Shares of Gum: % Value 2014-2018

Table 157 LBN Brand Shares of Gum: % Value 2015-2018

Table 158 Distribution of Gum by Format: % Value 2013-2018

Table 159 Forecast Sales of Gum by Category: Volume 2018-2023

Table 160 Forecast Sales of Gum by Category: Value 2018-2023

Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Pastilles, Gums, Jellies and Chews To Maintain Its Lead in Sugar Confectionery

Increasing Sugar Prices Lead To Lower Profit Margins

Boiled Sweets To Remain Popular Among Young Consumers

Competitive Landscape

With Over 30 Candyland Brands, Ismail Industries Leads Sugar Confectionery

Hilal Confectionery Leads Boiled Sweets and Records Significant Growth in Jellies

Mondelez Pakistan Remains the Leading International Player

Category Data

Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Single Portion Dairy Ice Cream To Continue To Dominate

Home-based and Artisanal Ice Cream Varieties To Compete With Brands

Shifting Consumer Preferences in Favour of Packaged Ice Cream To Drive Growth

Competitive Landscape

Unilever Pakistan Leads Ice Cream With Several Iconic Brands

Unique Flavours and Consistent Marketing Helps Omore Retain Its Position

Distribution Penetration and Cold Chain Efficiency Remain Crucial

Category Data

Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 181 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 182 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 183 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 184 Distribution of Ice Cream by Format: % Value 2013-2018

Table 185 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 186 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 187 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Potato Chips To Remain the Favourite Savoury Snack

Evolving Consumer Choices To Positively Influence Growth of Savoury Biscuits

Consumer Awareness of Packaged Nuts, Seeds and Trail Mixes To Increase Slowly

Competitive Landscape

PepsiCo Inc Continues To Lead Savoury Snacks

Oye Hoye Loses Growth Trajectory in 2018

Unbranded Alternatives Pose A Tough Challenge To Brands

Category Data

Table 189 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 190 Sales of Savoury Snacks by Category: Value 2013-2018

Table 191 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 192 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 193 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 194 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 195 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 196 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 197 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 198 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 199 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Small Brands and Counterfeits To Remain A Threat To Leading Manufacturers

Plain Biscuits To Remain the Most Popular

Strong Growth Expected for Cookies

Competitive Landscape

English Biscuit Manufacturers Continues To Lead

Declining Share of Black Biscuits Indicates Changing Consumer Preferences

Leading Players Battle for Share for Chocolate Chip Cookie Brands

Category Data

Table 200 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 201 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 202 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 204 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 205 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 206 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 207 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 208 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 209 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 210 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 211 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 212 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 213 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Staple Status Underpins Maturity

Role for Manufacturer Activity

Trend Towards Packaged Bread

Competitive Landscape

Golden Harvest Foods Maintains Lead

Strong Growth for Peki Cakes

Category Data

Table 214 Sales of Baked Goods by Category: Volume 2013-2018

Table 215 Sales of Baked Goods by Category: Value 2013-2018

Table 216 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 217 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 218 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 219 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 220 Distribution of Baked Goods by Format: % Value 2013-2018

Table 221 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 222 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 223 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 224 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Consumption Amongst Adults

Expansion of Potential Consumer Base

Increasing Segmentation To Drive Up Sales of Children's Products

Competitive Landscape

Fauji Cereals Holds Strong But Diminishing Lead

Kellogg Expanding Strongly

Multinational Brands Expected To Gain Share

Category Data

Table 225 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 226 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 227 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 228 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 229 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 230 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 231 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 232 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 233 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 234 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 235 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Demographic Developments Driving Growth

TV Shows Boost Popularity of Home Baking

Freezer Penetration Supports Growth in Frozen Products

Competitive Landscape

Opportunity for Shift Towards Greater Brand Development

Quick Food Industries Holds Narrow Lead

Limited Presence for Domestic Brands

Category Data

Table 236 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 237 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 238 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 239 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 240 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 241 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 242 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 243 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 244 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 245 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience and Hygiene Drive Growth

Shift To More Regular Consumption

Expanding Consumer Base

Competitive Landscape

K&n's Foods Dominates

Gaba Seafood Sees Share Growth

Strong Onus on Brand Development

Category Data

Table 247 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 248 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 249 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 250 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 251 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 252 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 253 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 254 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 255 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 257 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Headlines

Prospects

Rice Dominates

Strong Performance Expected in Dried Pasta

Noodles Targets Sizeable Consumer Group

Competitive Landscape

Significant Consolidation

Multinationals Dominate Noodles

Competition Intensifying in Pasta

Category Data

Table 258 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 259 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 260 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 261 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 262 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 263 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 264 NBO Company Shares of Rice: % Value 2014-2018

Table 265 LBN Brand Shares of Rice: % Value 2015-2018

Table 266 NBO Company Shares of Pasta: % Value 2014-2018

Table 267 LBN Brand Shares of Pasta: % Value 2015-2018

Table 268 NBO Company Shares of Noodles: % Value 2014-2018

Table 269 LBN Brand Shares of Noodles: % Value 2015-2018

Table 270 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018

Table 271 Distribution of Rice by Format: % Value 2013-2018

Table 272 Distribution of Pasta by Format: % Value 2013-2018

Table 273 Distribution of Noodles by Format: % Value 2013-2018

Table 274 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023

Table 275 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Table 276 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023

Table 277 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

2018 was another positive year for Pakistan’s packaged food industry as sales continued to rise across the board. Sales of staples and basic cooking ingredients are benefiting from economic development and more widespread financial security, with many households encouraged to spend more on basic foodstuffs as their incomes rise. In categories of more sophisticated products meanwhile urbanisation and the expansion of the affluent urban middle class continue to support rising demand, while the pro...

Euromonitor International's Packaged Food in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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