Packaged Food in Nigeria
PACKAGED FOOD IN NIGERIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Packaged Food in Nigeria Performing Well
Fast Growth of Modern Retail Continues To Boost Packaged Food
A Competitive Industry
Retail Distribution Moving From Traditional To Modern
Good Prospects for Packaged Food Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Competing Against Unpackaged Bulk Oil, Edible Oils Has Room To Grow
Growth Driven by Intense Competition Between Brand Manufacturers
Other Edible Oils To Drive Growth But Niche Categories Also Offer Potential
Competitive Landscape
Devon King's Remains the Leading Brand
Flexible Sachet Packs Help Dufil Prima Foods Gain Share
Manufacturers Use Health-based Campaigns To Compete
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Ready Meals Remains A Niche But Has the Potential To Grow
Frozen Pizza the Only Category Present in Ready Meals
Good Scope for Ready Meals To Grow Through Local Foods
Competitive Landscape
A Fragmented Category
Potential for Private Label Products To Compete
Opportunity for Local Players
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Distribution of Ready Meals by Format: % Value 2013-2018
Table 34 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 35 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 36 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Recovery and Growing Urban Population Drive Sales
Packaging Variety Driving Growth
Demand Benefits From Changing Diets
Competitive Landscape
Unilever Nigeria Remains the Leading Manufacturer
Competition Is Increasing
New Maggi Subbrand Launched
Category Data
Table 38 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 39 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 40 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 43 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 44 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 45 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 46 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Soup Expected To Perform Well As the Economy Recovers
Various Soup Categories Doing Well
Potential for Local Products
Competitive Landscape
Unilever Nigeria Leads Soup
Potential for Private Label
Category Data
Table 49 Sales of Soup by Category: Volume 2013-2018
Table 50 Sales of Soup by Category: Value 2013-2018
Table 51 Sales of Soup by Category: % Volume Growth 2013-2018
Table 52 Sales of Soup by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Soup: % Value 2014-2018
Table 54 LBN Brand Shares of Soup: % Value 2015-2018
Table 55 Distribution of Soup by Format: % Value 2013-2018
Table 56 Forecast Sales of Soup by Category: Volume 2018-2023
Table 57 Forecast Sales of Soup by Category: Value 2018-2023
Table 58 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by An Improving Economy and Greater Visibility in Modern Retail Outlets
Honey the Best Performing Category in 2018
Westernisation and Novelty To Drive Other Sweet Spreads
Competitive Landscape
Geurts Remains the Leading Brand
International Brands Dominate
Greater Competition Expected Over the Forecast Period
Category Data
Table 60 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 61 Sales of Sweet Spreads by Category: Value 2013-2018
Table 62 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 63 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 65 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 66 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 67 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 68 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 69 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Food Expected To Grow Well As Economy Improves
Baby Population and Urbanisation Helping To Boost Growth
Milk Formula Expected To Be Best Performing Baby Food Category
Competitive Landscape
Nestlé Nigeria Plc Leads in Retail Value Share Terms
Nutrimental SA Is the Best Performing Company
Greater Price Competition Expected Over the Forecast Period
Category Data
Table 71 Sales of Baby Food by Category: Volume 2013-2018
Table 72 Sales of Baby Food by Category: Value 2013-2018
Table 73 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 74 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Baby Food: % Value 2014-2018
Table 76 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 77 Distribution of Baby Food by Format: % Value 2013-2018
Table 78 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 79 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 80 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Growth Expected Over the Forecast Period
Margarine and Spreads Drives Growth
Fast Growth of Modern Retail Channels Boosts Growth
Competitive Landscape
Unilever Nigeria Plc Leads, But Sells Its Blue Band Brand
Rasco & Brothers Nigeria Ltd's True Vine Is Best Performing
Strategies for Success
Category Data
Table 82 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 83 Sales of Butter and Spreads by Category: Value 2013-2018
Table 84 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 85 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 87 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 88 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 89 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 90 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 91 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 92 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Cheese Expected To Grow Well Over the Forecast Period
Spread of Modern Grocery Retail Expected To Boost Visibility
Spreadable Processed Cheese Is Fastest Growing
Competitive Landscape
Lactalis International Still Dominates
Spreadable Processed Cheese Brands Are Best Performing
Potential for Local Brands To Develop
Category Data
Table 93 Sales of Cheese by Category: Volume 2013-2018
Table 94 Sales of Cheese by Category: Value 2013-2018
Table 95 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 96 Sales of Cheese by Category: % Value Growth 2013-2018
Table 97 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 98 NBO Company Shares of Cheese: % Value 2014-2018
Table 99 LBN Brand Shares of Cheese: % Value 2015-2018
Table 100 Distribution of Cheese by Format: % Value 2013-2018
Table 101 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 102 Forecast Sales of Cheese by Category: Value 2018-2023
Table 103 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Drinking Milk Products Expected To Grow Well
Powder Milk Is Expected To Perform Best
Milk Alternatives Also Expected To Grow Well
Competitive Landscape
Frieslandcampina Wamco Nigeria Is the Leading Player
Kneipe Nigeria's Dano Brand Leads Performance
Companies Adopting Direct Marketing Strategies
Category Data
Table 105 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 106 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 107 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 108 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 110 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 111 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 112 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 113 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 114 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Expected Over the Forecast Period
Drinking Yoghurt Drives Overall Performance
Flavoured Yoghurt Expected To Be Fastest Growing
Competitive Landscape
Chi Ltd Leads
Blue Boat Fresh Yo Makes A Return
Greater Competition Expected As Dolait Yoghurt Enters Nigeria
Category Data
Table 116 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 117 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 118 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 119 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 120 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 121 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 122 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 123 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 124 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Evaporated Milk Is Most Popular
Good Growth Expected Over the Forecast Period
Shelf Stable Dairy Desserts Is A Niche Category
Competitive Landscape
Frieslandcampina Wamco Nigeria Plc Leads
Hollandia Challenging Peak in Condensed Milk
Strong Competition Expected Over Forecast Period
Category Data
Table 127 Sales of Other Dairy by Category: Volume 2013-2018
Table 128 Sales of Other Dairy by Category: Value 2013-2018
Table 129 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 130 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 131 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 132 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 133 Distribution of Other Dairy by Format: % Value 2013-2018
Table 134 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 135 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 136 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 137 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Chocolate Confectionery Expected To Grow Strongly
Affordable Brands Expected To Boost Growth
Countlines Expected To Drive Overall Sales
Competitive Landscape
Mars Leads Sales
Simsek Biscuit & Food Performs Best
Increased Advertising Expected Over the Forecast Period
Category Data
Table 138 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 139 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 140 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 141 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 142 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 143 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 144 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 145 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 146 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 147 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 148 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Gum Expected To Grow Strongly, Following Weak Performance
Urbanisation and Lower Prices To Boost Growth
Chewing Gum Drives Sales in Gum
Competitive Landscape
Perfetti Van Melle Performing Strongly
Traditional Leader Wrigley Maintains Second Position
International Brands Expected To Perform Best Over the Forecast Period
Category Data
Table 150 Sales of Gum by Category: Volume 2013-2018
Table 151 Sales of Gum by Category: Value 2013-2018
Table 152 Sales of Gum by Category: % Volume Growth 2013-2018
Table 153 Sales of Gum by Category: % Value Growth 2013-2018
Table 154 NBO Company Shares of Gum: % Value 2014-2018
Table 155 LBN Brand Shares of Gum: % Value 2015-2018
Table 156 Distribution of Gum by Format: % Value 2013-2018
Table 157 Forecast Sales of Gum by Category: Volume 2018-2023
Table 158 Forecast Sales of Gum by Category: Value 2018-2023
Table 159 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 160 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Confectionery To Grow Well Over the Forecast Period
Lower Prices To Boost Growth
Lollipops Expected To Perform Best
Competitive Landscape
Sweetco Foods Leads Sugar Confectionery Sales
Domestic Players Are Doing Well
International Brands Have Scope To Grow
Category Data
Table 161 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 162 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 163 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 164 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 165 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 166 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 167 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 168 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 169 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 170 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 171 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 172 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Growth Expected Over the Forecast Period
Multipack Dairy Ice Cream Is Expected To Grow Fastest
Growing Distribution Through Modern Retail
Competitive Landscape
Fan Milk Dominates Sales
Domestic Producers Lead the Category But There Is Scope for Foreign Brands To Grow
Visibility at Modern Retail Key To Growing Share
Category Data
Table 173 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 174 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 175 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 176 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 177 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 178 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 179 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 180 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 181 Distribution of Ice Cream by Format: % Value 2013-2018
Table 182 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 183 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 184 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 185 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Savoury Snacks Expected To Grow As Traditional Snacks Are Packaged
Other Savoury Snacks To See Best Performance
Potato Chips Sees Slowest Growth
Competitive Landscape
Biscuits Manufacturers Lead the Category
Dufil Prima Foods Gains From Strong Distribution and Promotions
Local Manufacturers Lead Whilst Imported Brands Are Losing Share
Category Data
Summary 2 Other Savoury Snacks by Product Type:
Table 186 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 187 Sales of Savoury Snacks by Category: Value 2013-2018
Table 188 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 189 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 190 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 191 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 192 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 193 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 194 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 195 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 196 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Expected Over the Forecast Period
New Product Developments Expected To Boost Future Growth
Fruit Snacks Performs the Best
Competitive Landscape
Pladis Nigeria Leads
Visibility Key To Success
Competition Is Largely Price Dependent, But Premium Brands Have Good Prospects
Category Data
Table 197 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 198 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 199 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 200 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 201 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 202 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 203 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 204 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 205 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 206 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 207 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 208 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 209 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 210 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 211 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 212 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 213 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 214 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Sales Are Expected To Increase, and Quality Is Set To Improve
Population Growth and Urbanisation Are Expected To Drive the Forecast Performance
Packaged Products Are Set To See the Fastest Growth
Competitive Landscape
Artisanal Holds the Leading Share
Uac Foods Is the Leading Brand Manufacturer
Potential for Private Label
Category Data
Table 215 Sales of Baked Goods by Category: Volume 2013-2018
Table 216 Sales of Baked Goods by Category: Value 2013-2018
Table 217 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 218 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 219 Sales of Pastries by Type: % Value 2013-2018
Table 220 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 221 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 222 Distribution of Baked Goods by Format: % Value 2013-2018
Table 223 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 224 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 225 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 226 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in the Young Urban Population Is Set To Spur Demand
Local Production and Growing Competition Drive Growth
Health and Wellness Trend
Competitive Landscape
Nestlé Nigeria Leads Breakfast Cereals
Kellogg Tolaram Nigeria Ranks Second
Small Pack Sizes Boost Sales
Category Data
Table 227 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 228 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 229 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 230 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 231 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 232 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 233 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 234 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 235 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 236 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Recovery Is Set To Spur Growth Over the Forecast Period
Convenience and the Growth of Modern Retail Will Help Drive Growth
Processed Vegetables Is Set To Show the Best Performance
Competitive Landscape
Kraft Heinz Co Leads
Sun Mark and Farrows Compete Strongly
the Competition Is Expected To Intensify
Category Data
Table 238 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 239 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 240 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 241 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 242 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 243 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 244 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 245 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 246 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 247 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 248 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Is Expected Over the Forecast Period
Shelf Stable Seafood Drives Overall Growth
Frozen Processed Poultry Is Expected To See the Strongest Growth
Competitive Landscape
Unimer Groupe Leads
Good Prospects for Local Producers
Growing Competition Is Expected Over the Forecast Period
Category Data
Table 249 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 250 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 251 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 252 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 253 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 254 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 255 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 256 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 257 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 258 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 259 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Growth Is Expected Over the Forecast Period
Rice Is Expected To See the Best Performance
Pasta Is Also Set To Perform Well
Competitive Landscape
Dufil Prima Foods Leads Rice, Pasta and Noodles
Golden Pasta Co Nigeria Is the Leading Player in Pasta
Stallion Industries & Investment Is the Leading Player in Rice
Category Data
Table 260 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 261 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 262 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 263 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 264 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 265 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 266 NBO Company Shares of Rice: % Value 2014-2018
Table 267 LBN Brand Shares of Rice: % Value 2015-2018
Table 268 NBO Company Shares of Pasta: % Value 2014-2018
Table 269 LBN Brand Shares of Pasta: % Value 2015-2018
Table 270 NBO Company Shares of Noodles: % Value 2014-2018
Table 271 LBN Brand Shares of Noodles: % Value 2015-2018
Table 272 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 273 Distribution of Rice by Format: % Value 2013-2018
Table 274 Distribution of Pasta by Format: % Value 2013-2018
Table 275 Distribution of Noodles by Format: % Value 2013-2018
Table 276 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 277 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 278 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 279 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Packaged food in Nigeria performed well in 2018, having seen a relatively weak performance in 2015-2017 due to the poor economy. Apart from economic recovery, growth is being driven by Nigeria’s large and a growing population, particularly that of babies, children and young people, which drive categories such as baby food, confectionery, noodles, biscuits, and dairy. A booming urban population is also fuelling demand for convenient food and drink, such as drinking yoghurt, pastries, and sweet an...
Euromonitor International's Packaged Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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