PACKAGED FOOD IN MALAYSIA

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 11 Penetration of Private Label by Category: % Value 2013-2018

Table 12 Distribution of Packaged Food by Format: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format and Category: % Value 2018

Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Government Policy Revisions Slow Volume Growth in 2018

Retail Selling Price of Olive Oil Is Subject To Currency Fluctuations

Incentives To Drive Sales

Competitive Landscape

Leading Players Defend Sales Share by Catering To All Consumer Groups

New Strategies To Push Vegetable and Seed Oil

Deoleo Remains the Leading Olive Oil Player

Category Data

Table 18 Sales of Edible Oils by Category: Volume 2013-2018

Table 19 Sales of Edible Oils by Category: Value 2013-2018

Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 24 Distribution of Edible Oils by Format: % Value 2013-2018

Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience Is A Key Growth Driver

Western-style Frozen Ready Meals Are Increasingly Popular

Risk of Cannibalisation

Competitive Landscape

New Product Development Caters To Consumer Demand Trends

Innovation Focuses on Key Trends

Domestic Players Drive Growth by Expanding Their Distribution Networks

Category Data

Table 29 Sales of Ready Meals by Category: Volume 2013-2018

Table 30 Sales of Ready Meals by Category: Value 2013-2018

Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 35 Distribution of Ready Meals by Format: % Value 2013-2018

Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

Small Packs Remain the Ideal Choice

Demographic and Price Factors Inform Packaging Development

Innovation Is Key

Competitive Landscape

Nestlé Engages With Consumers To Lead

the Competitive Landscape Is Fragmented

International Companies Compete on Branding

Category Data

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 44 Sales of Cooking Sauces by Type: % Value 2013-2018

Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

Packaged Soup Substitutes for Home-made Soup

Convenience Supports the Growing Demand for Packaged Soup

Hypermarkets Leads Distribution

Competitive Landscape

Campbell Soup Southeast Offers A Wide Assortment

the Leading Player Seeks To Extend Its Reach

A Clouet & Co Enters With New Health-orientated Soups

Category Data

Table 52 Sales of Soup by Category: Volume 2013-2018

Table 53 Sales of Soup by Category: Value 2013-2018

Table 54 Sales of Soup by Category: % Volume Growth 2013-2018

Table 55 Sales of Soup by Category: % Value Growth 2013-2018

Table 56 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 57 NBO Company Shares of Soup: % Value 2014-2018

Table 58 LBN Brand Shares of Soup: % Value 2015-2018

Table 59 Distribution of Soup by Format: % Value 2013-2018

Table 60 Forecast Sales of Soup by Category: Volume 2018-2023

Table 61 Forecast Sales of Soup by Category: Value 2018-2023

Table 62 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 63 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Premiumisation and A Depreciating Ringgit Slow Growth

Health Concerns See Consumers Reduce Consumption of Jams and Preserves

Manufacturers Look To Healthier Versions To Drive Sales

Competitive Landscape

Local Consumers Favour International Brands

Internationals Seek Growth Through Distribution and Packaging

Domestic Players Switch To Avoid Direct Competition With International Rivals

Category Data

Table 64 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 65 Sales of Sweet Spreads by Category: Value 2013-2018

Table 66 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 67 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 68 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 69 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 70 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 71 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 72 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 73 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 74 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 75 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Declining Birth Rate and Scandals Slow the Growth of Milk Formula

Breastfeeding and Home-cooked Baby Food Gain Traction

Competitive Landscape

Manufacturers Focus on Premiumisation With Quality Assurance

Players Use Pricing and Promotion To Gain Share Within Internet Retailing

Category Data

Table 76 Sales of Baby Food by Category: Volume 2013-2018

Table 77 Sales of Baby Food by Category: Value 2013-2018

Table 78 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 79 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 80 NBO Company Shares of Baby Food: % Value 2014-2018

Table 81 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 82 Distribution of Baby Food by Format: % Value 2013-2018

Table 83 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 84 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 85 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Retail Selling Price Growth Discourages Consumption of Butter

Weak Marketing and Innovation Decelerate Growth of Butter and Spreads

Competitive Landscape

Manufacturers Emphasise Health and Wellness Alternatives

International Players Engage Strongly in Distribution and Product Quality

Category Data

Table 87 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 88 Sales of Butter and Spreads by Category: Value 2013-2018

Table 89 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 90 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 92 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 93 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 94 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 95 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 96 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Cheese Is Slowly Gaining Acceptance Via Westernisation

Consumer Foodservice Players Add Cheese To Their Offerings

Competitive Landscape

Cheese Players Expand Product Ranges and Focus on Foodservice

Domestic Drinking Milk Players Introduce Cheese To Compete With International Players

Category Data

Table 98 Sales of Cheese by Category: Volume 2013-2018

Table 99 Sales of Cheese by Category: Value 2013-2018

Table 100 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 101 Sales of Cheese by Category: % Value Growth 2013-2018

Table 102 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 103 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 104 NBO Company Shares of Cheese: % Value 2014-2018

Table 105 LBN Brand Shares of Cheese: % Value 2015-2018

Table 106 Distribution of Cheese by Format: % Value 2013-2018

Table 107 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 108 Forecast Sales of Cheese by Category: Value 2018-2023

Table 109 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 110 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Innovation and Introduction of New Products Drive Sales

Aggressive Health Campaigns To Draw Attention

Competitive Landscape

Players Continue To Upgrade Manufacturing Plants To Expand Production

Players Stress Health and Wellness Ingredients To Serve Niche Audience

Category Data

Table 111 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 112 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 113 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 114 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 115 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 116 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 117 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 118 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 119 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 120 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 121 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

New Health and Wellness Product Introduction Gains Traction

Convenience Drives Growth of Yoghurt and Sour Milk Products

Competitive Landscape

Multinational Players Reinforce Healthy Ingredients on Packaging

Internationals Broaden Target Consumer Groups While Domestic Players Expand Distribution

Category Data

Table 122 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 123 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 124 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 125 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 126 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 127 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 128 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 129 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 130 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 131 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumer Education Is Lacking for Coffee Whiteners and Cream

Ongoing Price Promotions and Strong Distribution Sustain Plain Condensed Milk

Competitive Landscape

Multinational Companies Dominate Other Dairy

the Holstein Milk Co Enters Other Dairy

Category Data

Table 134 Sales of Other Dairy by Category: Volume 2013-2018

Table 135 Sales of Other Dairy by Category: Value 2013-2018

Table 136 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 137 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 138 Sales of Cream by Type: % Value 2013-2018

Table 139 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 140 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 141 Distribution of Other Dairy by Format: % Value 2013-2018

Table 142 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 143 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 144 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 145 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Extensive New Product Launches Drive Up Sales of Chocolate Confectionery

Chocolate Confectionery Seeks A Healthier Image

Price Promotions Help Spur Growth in Chocolate Confectionery

Competitive Landscape

Leading Players Use Marketing Campaigns To Create Brand Awareness

Leading Players Use Packaging Designs Purposed for Gifting To Drive Sales

Packaging Used To Target Specific Consumer Groups

Summary 2 Other Chocolate Confectionery by Product Type:

Category Data

Table 146 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 147 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 148 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 149 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 150 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 151 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 152 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 153 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 154 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 155 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 156 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 157 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Limited Marketing Campaigns and Small Shelf Space Hamper Growth in Gum

Consumers Opting for Sugar-free Gum As A Healthy Alternative

Competitive Landscape

Wrigley Dominates Gum With Large Shelf Space

Domestic Players To Distribute To Non-retail Channels Amidst Intense Competition

Category Data

Table 158 Sales of Gum by Category: Volume 2013-2018

Table 159 Sales of Gum by Category: Value 2013-2018

Table 160 Sales of Gum by Category: % Volume Growth 2013-2018

Table 161 Sales of Gum by Category: % Value Growth 2013-2018

Table 162 Sales of Gum by Flavour: Rankings 2013-2018

Table 163 NBO Company Shares of Gum: % Value 2014-2018

Table 164 LBN Brand Shares of Gum: % Value 2015-2018

Table 165 Distribution of Gum by Format: % Value 2013-2018

Table 166 Forecast Sales of Gum by Category: Volume 2018-2023

Table 167 Forecast Sales of Gum by Category: Value 2018-2023

Table 168 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 169 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Heightened Consumer Health Awareness Slows Demand for Sugar Confectionery

Low Marketing Activity Dampens Growth in Sugar Confectionery

Competitive Landscape

Ferrero Posts the Fastest Value Growth in 2018

Players Sustain Foothold Through Extensive Distribution and Seasonal Promotion

Summary 3 Other Sugar Confectionery by Product Type:

Category Data

Table 170 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 171 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 172 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 173 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 174 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 175 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 176 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 177 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 178 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 179 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 180 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 181 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Ice Cream and Frozen Desserts Continues To Be Driven by Impulse Purchases

Premiumisation Via Miniaturisation Is the New Innovation Trend

Competitive Landscape

Nestlé (m) Bhd Introduces Extensive Product Varieties To Boost Sales

Competition in Convenience Stores Intensify With the Adoption of Consignment Freezers

Category Data

Table 182 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 183 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 184 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 185 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 186 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 187 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 188 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 189 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 190 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 191 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 192 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 193 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 194 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 195 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 196 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 197 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 198 Distribution of Ice Cream by Format: % Value 2013-2018

Table 199 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 200 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 201 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 202 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Manufacturers Introduce Novel Products in Response To the Latest Consumer Trends

Extensive Marketing Campaigns Drive Awareness and Purchasing of Savoury Snacks

Competitive Landscape

Mamee-double Decker Introduces New Seasonal Products and Redesigns Packaging

Multinational Companies Reinforce Product Quality and Capture Large Shelf Space

Summary 4 Other Savoury Snacks by Product Type:

Category Data

Table 204 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 205 Sales of Savoury Snacks by Category: Value 2013-2018

Table 206 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 207 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 208 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 209 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 210 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 211 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 212 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 213 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 214 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

New Product Launches Encourage Growth for Sweet Biscuits, Snack Bars and Fruit Snacks

Manufacturers Continue Using Promotions To Drive Sales

Competitive Landscape

Companies Use Marketing Campaigns To Drive Sales

Domestic and International Players Compete Through Widening Assortments and Dominating Shelf Space

Category Data

Table 215 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 216 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 217 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 219 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 220 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 221 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 222 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 223 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 224 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 225 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 226 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 227 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 228 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 229 Distribution of Snack Bars by Format: % Value 2013-2018

Table 230 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 231 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 232 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 233 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 234 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Packaged Bread and Pastries Are Treated As Essential Breakfast Items

Unpackaged Baked Goods Pose Threat To Packaged Format

Competitive Landscape

Leading Players Launch New Variants

Gardenia Bakery Retains Leadership

Players Drive Awareness Through Aggressive Marketing Campaigns

Category Data

Table 235 Sales of Baked Goods by Category: Volume 2013-2018

Table 236 Sales of Baked Goods by Category: Value 2013-2018

Table 237 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 238 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 239 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 240 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 241 Distribution of Baked Goods by Format: % Value 2013-2018

Table 242 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 243 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 244 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 245 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Price Increase Discourages Consumers From Purchasing Breakfast Cereals

Consumers Have Other Sources for Grains and Oats

Competitive Landscape

Players Add Premiumisation With Healthier Ingredients

Federal Oat Mills Is Reinventing Its Growth Strategy

Category Data

Table 246 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 247 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 248 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 249 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 250 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 251 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 252 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 253 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 254 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 255 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 256 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Health Considerations Are Slowing the Growth of Shelf Stable Fruit

Low Marketing Activities Drive Stagnant Growth for Processed Fruit and Vegetables

Competitive Landscape

International Players Dominate Processed Fruit and Vegetables

Players Diversify Away From Category and Focusing on Foodservice

Domestic Players To Concentrate on Price Competition

Category Data

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 261 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

Table 262 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 263 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 264 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Food Scandal Outbreak Impacts Shelf Stable Seafood in 2018

Radical Innovation Is Key To Revitalising the Category

Competitive Landscape

Shelf Stable Seafood Players Implement Various Initiatives To Improve Brand Image

Players Create Opportunity Through Joint Venture and New Segment Exploration

Category Data

Table 269 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 270 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 271 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 272 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 273 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 274 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 275 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 276 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

Table 277 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

Table 278 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 279 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 280 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 281 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 282 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 284 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Headlines

Prospects

Korean-style Instant Noodles Tap Into Consumers' Preferences

Rice, Pasta and Noodles Remains Essential for Daily Consumption

Competitive Landscape

Instant Noodles Players Penetrate With New Products and Branding

Smaller Noodles Players To Be Forced Out

Domestic Players Advertise Aggressively and Partner With Overseas Players

Category Data

Table 285 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 286 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 287 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 288 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 289 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018

Table 290 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 291 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 292 NBO Company Shares of Rice: % Value 2014-2018

Table 293 LBN Brand Shares of Rice: % Value 2015-2018

Table 294 NBO Company Shares of Pasta: % Value 2014-2018

Table 295 LBN Brand Shares of Pasta: % Value 2015-2018

Table 296 NBO Company Shares of Noodles: % Value 2014-2018

Table 297 LBN Brand Shares of Noodles

Legislative and regulatory changes enacted following the election of the new Pakatan Harapan government had a positive impact on the performance of the Malaysian packaged food market in 2018. The Goods and Services Tax was abolished, while the Malaysian Ringgit strengthened on the back of higher foreign direct investment. At the same time, job creation and rising disposable incomes allowed many Malaysians to trade up to higher quality and more expensive packaged food products, which encouraged t...

Euromonitor International's Packaged Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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