PACKAGED FOOD IN KENYA

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: Value 2013-2018

Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 12 Distribution of Packaged Food by Format: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format and Category: % Value 2018

Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Edible Oil Expected To Be Increasingly Sold in Bulk

Corn Oil Leads Growth

Collaboration Among Brands Expected To Increase Sales

Competitive Landscape

Local Players Dominate

Olive Oil Expected To Record Steady Growth

Kiosks Impact Modern Retailing

Category Data

Table 18 Sales of Edible Oils by Category: Volume 2013-2018

Table 19 Sales of Edible Oils by Category: Value 2013-2018

Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 24 Distribution of Edible Oils by Format: % Value 2013-2018

Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Health-conscious Consumers Require Manufacturers To Innovate

Experimental Consumers Promote Exotic Condiments' Growth

Modern Retailing Dominates

Competitive Landscape

Ketchup Maintains Its Popularity

Fast Food Chains Drive the Popularity of Sauces, Dressings and Condiments

Brands Run Aggressive Marketing Campaigns

Category Data

Table 29 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 30 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 31 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 32 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 33 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 34 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 35 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 36 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 37 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 38 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

Supermarkets and Hypermarkets Dominate

Soup Continues To Grow

Beef, Chicken and Mushroom Flavours Dominate

Competitive Landscape

Improved Recipes Increase Value Sales

Unpackaged Soup Poses Stiff Competition

Category Data

Table 40 Sales of Soup by Category: Volume 2013-2018

Table 41 Sales of Soup by Category: Value 2013-2018

Table 42 Sales of Soup by Category: % Volume Growth 2013-2018

Table 43 Sales of Soup by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Soup: % Value 2014-2018

Table 45 LBN Brand Shares of Soup: % Value 2015-2018

Table 46 Distribution of Soup by Format: % Value 2013-2018

Table 47 Forecast Sales of Soup by Category: Volume 2018-2023

Table 48 Forecast Sales of Soup by Category: Value 2018-2023

Table 49 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Local Brands Maintain the Lead

the Modern Retail Channel Dominates

Large-scale Organic Variants Are A Possibility

Competitive Landscape

Manufacturers Innovate To Meet Changing Needs

Promotional Activities Expected To Increase

Health Concerns Expected To Affect Growth

Category Data

Table 51 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 52 Sales of Sweet Spreads by Category: Value 2013-2018

Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 54 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 56 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 57 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 58 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 59 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 60 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 61 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Pressure for More Nutritious and Healthier Products

Improvements in Packaging

Growth in Powder Milk Formula Set To Be Driven by the Stable Middle-class

Competitive Landscape

Milk Formula Is Expected To Be Embraced Across the Lsm Groups

Growing Demand for Availability Across More Channels

International Brands Dominate

Category Data

Table 62 Sales of Baby Food by Category: Volume 2013-2018

Table 63 Sales of Baby Food by Category: Value 2013-2018

Table 64 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 65 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Baby Food: % Value 2014-2018

Table 67 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 68 Distribution of Baby Food by Format: % Value 2013-2018

Table 69 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 70 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 71 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 72 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Margarine Affected by Growing Health Consciousness

Multinationals Dominate the Landscape

Local Brands Remain Competitive by Offering More Variants

Competitive Landscape

the Upgrading of Factories

Unilever Divests Its Non-lucrative Margarine and Spreads Division

Social Media Engagement Is on the Rise

Category Data

Table 73 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 74 Sales of Butter and Spreads by Category: Value 2013-2018

Table 75 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 76 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 77 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 78 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 79 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 80 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 81 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 82 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 83 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Unpackaged Cheese Is Set To Drive Growth

the Middle-class Is Expected To Drive Growth

Modern Grocery Chains Dominate

Competitive Landscape

Factory Upgrade Underway

Active Social Media Engagement

Local Manufacturers Target All Consumers

Category Data

Table 84 Sales of Cheese by Category: Volume 2013-2018

Table 85 Sales of Cheese by Category: Value 2013-2018

Table 86 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 87 Sales of Cheese by Category: % Value Growth 2013-2018

Table 88 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 89 NBO Company Shares of Cheese: % Value 2014-2018

Table 90 LBN Brand Shares of Cheese: % Value 2015-2018

Table 91 Distribution of Cheese by Format: % Value 2013-2018

Table 92 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 93 Forecast Sales of Cheese by Category: Value 2018-2023

Table 94 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 95 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Shelf Stable Milk Is Expected To Maintain Stronger Growth

Milk Bars Are Expected To Keep Eroding the Growth of Packaged Milk

In-store Promotions Help To Gain Momentum

Competitive Landscape

Local Factory Upgrade Underway

Local Firms Maintain Their Lead

Health and Wellness Pressures To Drive New Product Developments

Category Data

Table 96 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 97 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 98 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 99 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 100 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 101 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 102 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 103 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 104 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 105 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 106 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Local Firms Are Expected To Remain in the Lead

Billboard and Television Advertising Dominate

International Partnerships To Leverage Innovative Packaging Design

Competitive Landscape

Factory Upgrade by A Local Firm

New Product Developments in Sour Milk Products

Brands Engage Their Target Consumers Through Social Media

Category Data

Table 107 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 108 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 109 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 110 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 111 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 112 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 113 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 114 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 115 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 116 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 117 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Prospects

Category Data

Table 118 Sales of Other Dairy by Category: Volume 2013-2018

Table 119 Sales of Other Dairy by Category: Value 2013-2018

Table 120 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 121 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 122 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 123 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 124 Distribution of Other Dairy by Format: % Value 2013-2018

Table 125 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 126 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 127 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 128 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Sweet Tax Expected To Affect Prices

Local Brands Compete for Value Share

Middle-income Consumers Expected To Drive Growth

Competitive Landscape

Cadbury Maintains Its Leadership in Chocolate Confectionery

Active Social Media Engagement Increasingly Important

Higher Marketing Spend To Be Allocated To Advertising

Category Data

Table 129 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 130 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 131 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 132 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 133 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 134 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 135 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 136 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 137 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 138 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 139 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 140 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Flavour Innovation Expected During the Forecast Period

Sweet Tax Expected To Affect Prices in Gum

Unconventional Advertising Strategies Become More Popular

Competitive Landscape

Multinational Players Continue To Dominate the Competitive Landscape in Gum

Local Brands Competitively Prices and Offering More Variants

Multinational Players Continue To Expand

Category Data

Table 141 Sales of Gum by Category: Volume 2013-2018

Table 142 Sales of Gum by Category: Value 2013-2018

Table 143 Sales of Gum by Category: % Volume Growth 2013-2018

Table 144 Sales of Gum by Category: % Value Growth 2013-2018

Table 145 NBO Company Shares of Gum: % Value 2014-2018

Table 146 LBN Brand Shares of Gum: % Value 2015-2018

Table 147 Distribution of Gum by Format: % Value 2013-2018

Table 148 Forecast Sales of Gum by Category: Volume 2018-2023

Table 149 Forecast Sales of Gum by Category: Value 2018-2023

Table 150 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 151 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Supermarkets Expected To Remain the Main Distribution Channel

Increasing Urban Population Set To Continue Driving Sales Growth

Health Awareness Concerns Loom for Sugar Confectionery Manufacturers

Competitive Landscape

Local Brands Maintain Leadership in Sugar Confectionery

International Brands Continue To Suffer Due To Low Penetration

New Product Launches Likely To Remain at A Minimum During the Forecast Period

Summary 2 Other Sugar Confectionery by Product Type:

Category Data

Table 152 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 153 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 154 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 155 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 156 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 157 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 158 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 159 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 160 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 161 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 162 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 163 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Sweet Tax Expected To Affect Prices

Consumer Perceptions of Ice Cream To Continue Improving

Distribution To Remain Primarily Though Supermarkets and Hypermarkets

Competitive Landscape

Interest in International Brands Continues To Increase

Local Brands Continue To Dominate

Artisan Ice Cream Expected To Gain Popularity

Category Data

Table 164 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 165 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 166 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 167 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 168 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 169 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 170 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 171 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 172 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 173 Distribution of Ice Cream by Format: % Value 2013-2018

Table 174 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 175 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 176 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 177 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headline

Prospects

Rising Health Concerns To Continue Presenting Challenges

Potato Chips Expected To Remain the Most Popular Type of Savoury Snacks

Innovation in Flavours and Pack Sizes Expected To Be Seen

Competitive Landscape

Local Firms Expected To Remain in the Leading Positions

Aggressive Marketing To Continue Being Seen

the Popularity of Homemade Snacks Is Expected To Grow, Presenting Challenges

Summary 3 Other Savoury Snacks by Product Type:

Category Data

Table 178 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 179 Sales of Savoury Snacks by Category: Value 2013-2018

Table 180 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 181 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 182 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 183 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 184 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 185 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 186 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 187 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 188 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Affordability of Plain Biscuits Set To Support Sales of Sweet Biscuits

Imposition of Sweet Tax Expected To Affect Unit Prices

New Packaging and Marketing Initiatives Underway

Competitive Landscape

the Presence of Local Brands Continues To Expand

Brands To Be Vetted on What Nutritional Information They Provide

Stiff Competition Among Local Players Expected To Intensify

Category Data

Table 189 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 190 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 191 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 192 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 193 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 194 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 195 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 196 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 197 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 198 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 199 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 200 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 201 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 202 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Packaged Leavened Bread Drives Growth

Unpackaged Leavened Bread Is Popular Among Middle-income Households

Mini Bakeries (nrb) Ltd Maintains Its Lead

Competitive Landscape

Supermarkets Are Increasingly Opening In-store Bakeries

Increasing Number of Shopping Centres Encourages Specialist Bakery Stores

Kiosks in Residential Areas Erode Volume Sales in Modern Retailing Chains

Category Data

Table 203 Sales of Baked Goods by Category: Volume 2013-2018

Table 204 Sales of Baked Goods by Category: Value 2013-2018

Table 205 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 206 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 207 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 208 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 209 Distribution of Baked Goods by Format: % Value 2013-2018

Table 210 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 211 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 212 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 213 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Hot Cereals Expected To Drive Growth in the Forecast Period

Children's Breakfast Cereals Drives Growth

Manufacturers Offer Healthier Variants

Competitive Landscape

International Brands Continue To Introduce Exotic Flavours

Multinationals Dominate the Breakfast Cereals Landscape

Brands Carry Out Aggressive Promotions

Category Data

Table 214 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 215 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 216 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 217 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 218 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 219 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 220 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 221 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 222 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 223 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 224 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Shelf Stable Vegetables Continues To Drive Growth

Frozen Processed Vegetables Shows Strong Growth Driven by Convenience

Health-aware Consumers Prefer Fresh Vegetables From Traditional Retail Outlets

Competitive Landscape

Local Brands Dominate

International Brands Compete for Value Share

Supermarket Retailing Dominates

Category Data

Table 225 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 226 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 227 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 228 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 229 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 230 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 231 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 232 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 233 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 234 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 235 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Brands Carry Out In-store Tastings To Promote Awareness

Chilled Processed Meat Continues To Drive Growth

Manufacturers Innovate Their Offering

Competitive Landscape

International Brands Compete With Local Brands

Local Manufacturers Dominate the Competitive Landscape

Consumers Demand Healthier Options

Category Data

Table 236 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 237 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 238 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 239 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 240 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 241 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 242 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 243 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 244 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 245 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 246 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Headlines

Prospects

Instant Noodles Drives Growth

Health-aware Consumers Drive Innovation

Modern Retailers Dominate As the Main Distribution Channel

Competitive Landscape

International Players Compete With Local Players for Value Share

Local Firms Aggressively Use Promotions

Local Players Innovate To Compete With International Players

Category Data

Table 247 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 248 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 249 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 250 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 251 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 252 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 253 NBO Company Shares of Rice: % Value 2014-2018

Table 254 LBN Brand Shares of Rice: % Value 2015-2018

Table 255 NBO Company Shares of Pasta: % Value 2014-2018

Table 256 LBN Brand Shares of Pasta: % Value 2015-2018

Table 257 NBO Company Shares of Noodles: % Value 2014-2018

Table 258 LBN Brand Shares of Noodles: % Value 2015-2018

Table 259 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018

Table 260 Distribution of Rice by Format: % Value 2013-2018

Table 261 Distribution of Pasta by Format: % Value 2013-2018

Table 262 Distribution of Noodles by Format: % Value 2013-2018

Table 263 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023

Table 264 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Table 265 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023

Table 266 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Packaged food recorded current value growth in 2018, despite the presence of stiff competition from fresh food. Most packaged foods were preferred by consumers due to the convenience offered by these products. Categories such as snacks recorded strong growth in 2018, driven by the mix of local and multinational players competing to provide value at affordable prices. On the other hand, some categories were emerging from a low base, and are hence expected to expand during the forecast period.

Euromonitor International's Packaged Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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