Packaged Food in Guatemala
Table of Content
PACKAGED FOOD IN GUATEMALA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Demand for Convenience Fuelling Demand for Packaged Food
Continued Growth Expected Over Coming Years
Marketing Campaigns
Differences in Traditional and Modern Grocery Retailers
Forecast Performance
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Contraband Is the Biggest Threat To Edible Oils
Olive Oil Continues To Register Strong Growth
Variety in Packaging
Competitive Landscape
Alimentos Ideal Dominates Edible Oils
Domestic Brands Dominate Edible Oils
Marketing Campaigns
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Ready Meals Become More Prevalent Among Modern Grocery Retailers
Competition Between Ready Meals Is Low
Frozen Pizza Achieves Fast Growth
Competitive Landscape
Empacadora Toledo Leads Ready Meals
Domestic and International Companies Compete
Marketing Campaigns Are Rare
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 35 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 36 Distribution of Ready Meals by Format: % Value 2013-2018
Table 37 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Artisanal Products and Domestic Flavours Expand
Cooking Sauces Cater To Homes With Busier Lifestyles
Other Sauces, Dressings and Condiments and Unpackaged Sales
Competitive Landscape
Alimentos Kern De Guatemala Leads Sales
Domestic and International Brands Cater To Different Consumers
Advertising Campaigns Appear Regularly
Category Data
Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Soup Is Mature in Guatemala
Dehydrated Soup Is More Prevalent
Distribution
Competitive Landscape
Nestlé Guatemala Dominates
Innovation Is Mainly Seen in New Flavours
Standard Brands Dominate Soup
Category Data
Table 52 Sales of Soup by Category: Volume 2013-2018
Table 53 Sales of Soup by Category: Value 2013-2018
Table 54 Sales of Soup by Category: % Volume Growth 2013-2018
Table 55 Sales of Soup by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Soup: % Value 2014-2018
Table 57 LBN Brand Shares of Soup: % Value 2015-2018
Table 58 Distribution of Soup by Format: % Value 2013-2018
Table 59 Forecast Sales of Soup by Category: Volume 2018-2023
Table 60 Forecast Sales of Soup by Category: Value 2018-2023
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 62 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Attributes in Sweet Spreads
Chocolate Spreads
Jams and Preserves
Competitive Landscape
Envasadora De Alimentos Y Conservas Leads Sweet Spreads
Domestic Brands Dominate Sweet Spreads
Marketing Campaigns and Distribution
Category Data
Table 63 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 64 Sales of Sweet Spreads by Category: Value 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 69 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Breastfeeding in Guatemala
Powder Dominates Milk Formula While Special Baby Milk Formula Grows Fastest
Consumer Base Growth and the Distribution of Baby Food
Competitive Landscape
Nestlé Guatemala Dominates Baby Food
Marketing Strategies
International Companies Dominate
Category Data
Table 74 Sales of Baby Food by Category: Volume 2013-2018
Table 75 Sales of Baby Food by Category: Value 2013-2018
Table 76 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 77 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Baby Food: % Value 2014-2018
Table 79 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 80 Distribution of Baby Food by Format: % Value 2013-2018
Table 81 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 82 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 83 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Butter and Spreads Is Mature
Consumers Are Price-sensitive
Distribution Varies According To the Products
Competitive Landscape
Unilever De Centroamérica SA Leads Butter and Spreads
Innovation Is Slow in Butter and Spreads
International and Domestic Brands Are Both Strong in Butter and Spreads
Category Data
Table 85 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 86 Sales of Butter and Spreads by Category: Value 2013-2018
Table 87 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 88 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 89 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 90 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 91 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 92 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 93 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 94 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier and Different Kinds of Cheese Seen in Guatemala
Packaged Cheese Is More Prevalent
Traditional Grocery Retailers Is the Most Important Distribution Channel
Competitive Landscape
Fábrica De Productos Lácteos Parma Leads Cheese in 2018
Advertising Campaigns
Domestic Brands Are More Prevalent
Category Data
Table 96 Sales of Cheese by Category: Volume 2013-2018
Table 97 Sales of Cheese by Category: Value 2013-2018
Table 98 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 99 Sales of Cheese by Category: % Value Growth 2013-2018
Table 100 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 101 NBO Company Shares of Cheese: % Value 2014-2018
Table 102 LBN Brand Shares of Cheese: % Value 2015-2018
Table 103 Distribution of Cheese by Format: % Value 2013-2018
Table 104 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 105 Forecast Sales of Cheese by Category: Value 2018-2023
Table 106 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
New Packaging Brings Dynamism To Drinking Milk Products
Controversial Milk Products
Different Types of Milk
Competitive Landscape
Nestlé Guatemala SA Leads Drinking Milk Products
Advertising Campaigns
New Product Launches
Category Data
Table 108 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 109 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 110 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 111 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 113 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 114 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 116 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Yoghurt Begins To Enter the Traditional Channel
How Yoghurt Is Consumed
Unpackaged Yoghurt Poses No Threat
Competitive Landscape
Danone Guatemala Leads Yoghurt and Sour Milk Products
New Product Launches
Price Segments of Yoghurt
Category Data
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 120 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 122 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 124 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 125 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Cream Is the Largest Product Category
Distribution
Coffee Whiteners Registers the Strongest Growth in 2018
Competitive Landscape
Nestlé Guatemala SA Leads Other Dairy
Domestic and International Brands Prevail in Different Categories
Prices
Category Data
Table 130 Sales of Other Dairy by Category: Volume 2013-2018
Table 131 Sales of Other Dairy by Category: Value 2013-2018
Table 132 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 133 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 135 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 136 Distribution of Other Dairy by Format: % Value 2013-2018
Table 137 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 138 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 139 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Chocolate Confectionery Continues To Register Strong Growth
Standard Chocolate Confectionery Is the Most Popular
Premium Chocolate Confectionery A Growing Niche
Competitive Landscape
Ninoshka Remains the Leading Player
New Product Launches
Both International and Domestic Brands Have A Strong Presence in the Category
Summary 2 Other Chocolate Confectionery by Product Type:
Category Data
Table 141 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 142 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 143 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 144 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 145 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 146 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 147 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 148 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 149 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 150 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Gum Driven by Impulse Sales
Chewing Gum the Most Popular Format
Gum Flavours
Competitive Landscape
Kraft Centroamerica Continues To Dominate the Category
International Brands the Most Prevalent
New Product Launches
Category Data
Table 153 Sales of Gum by Category: Volume 2013-2018
Table 154 Sales of Gum by Category: Value 2013-2018
Table 155 Sales of Gum by Category: % Volume Growth 2013-2018
Table 156 Sales of Gum by Category: % Value Growth 2013-2018
Table 157 NBO Company Shares of Gum: % Value 2014-2018
Table 158 LBN Brand Shares of Gum: % Value 2015-2018
Table 159 Distribution of Gum by Format: % Value 2013-2018
Table 160 Forecast Sales of Gum by Category: Volume 2018-2023
Table 161 Forecast Sales of Gum by Category: Value 2018-2023
Table 162 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Confectionery Remains A Mature Category
Independent Small Grocers Lead Sales
the Most Popular Products
Competitive Landscape
Sugar Confectionery Remains A Fairly Fragmented Category
Productora Centroamericana De Alimentos Remains the Leading Player
Domestic Companies Have A Stronger Presence
Summary 3 Other Sugar Confectionery by Product Type:
Category Data
Table 164 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 165 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 166 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 167 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 168 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 169 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 170 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 171 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 172 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 173 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 174 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 175 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Impulse Ice Cream Dominates Sales
Vanilla, Chocolate and Strawberry the Most Popular Flavours
Strong Competition From Alternative Products
Competitive Landscape
Helados Sarita Continues To Dominate Sales
New Product Launches
More Innovation Seen in the Foodservice Channel
Category Data
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 177 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 179 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 180 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 181 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 182 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 183 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 184 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 185 Distribution of Ice Cream by Format: % Value 2013-2018
Table 186 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 187 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovation Mainly Centres Around New Flavours
Competition From Other Snack Categories
Healthier Snacks
Competitive Landscape
Productos Alimenticios René Leads the Category
Domestic and Imported Brands Have A Strong Presence
Standard Brands the Most Prevalent
Category Data
Table 190 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 191 Sales of Savoury Snacks by Category: Value 2013-2018
Table 192 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 193 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 194 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 195 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 196 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 197 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 198 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 199 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier Biscuits Launched in the Premium Segment
Snack Bars Remains the Most Active Category in Terms of New Launches
Fruit Snacks
Competitive Landscape
Comercial Pozuelo Guatemala Leads the Category
Innovation Mainly Centred Around New Flavours and From Private Label Players
Tasu An Innovative Fruit Snack
Category Data
Table 201 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 202 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 205 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 206 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 207 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 208 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 209 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 210 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 211 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 212 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 213 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 214 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 215 Distribution of Snack Bars by Format: % Value 2013-2018
Table 216 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 217 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 218 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 219 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 220 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Artisanal Unpackaged Products Are Preferred Over Packaged Alternatives
the Health Trend Is Growing in the Market
Dessert Mixes Registers Strong Growth
Competitive Landscape
Bimbo De Centroamérica Leads Baked Goods
New Product Launches
Domestic and Standard Brands Are Stronger in Guatemala
Category Data
Table 221 Sales of Baked Goods by Category: Volume 2013-2018
Table 222 Sales of Baked Goods by Category: Value 2013-2018
Table 223 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 224 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 225 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 226 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 227 Distribution of Baked Goods by Format: % Value 2013-2018
Table 228 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 229 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
New Products and Flavours Allow the Category To Remain Active
Breakfast Cereals Are Considered Healthy
Independent Small Grocers Leads Distribution
Competitive Landscape
Kellogg De Centroamérica Leads
International and Domestic Brands Are Strong in the Market
Price Segmentation Within Breakfast Cereals
Category Data
Table 232 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 233 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 238 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Fresh Fruit and Vegetables Is Prevalent in Guatemala
Shelf Stable Beans Is the Largest Category
Frozen Processed Potatoes Registers the Strongest Growth
Competitive Landscape
Alimentos Kern De Guatemala Leads
Advertising Campaigns
Distribution
Category Data
Table 243 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 244 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 245 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 247 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 248 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 249 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 250 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience and Busy Lifestyles Drive Growth in Processed Meat and Seafood
Different Product Formats
the Consumer Base Grows As These Products Reach the Traditional Channel
Competitive Landscape
Embutidos Bremen Leads
Marketing Campaigns
Domestic Brands Lead
Category Data
Table 254 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 255 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 256 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 258 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 259 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 260 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 261 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 263 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Rice Is the Largest Category
Distribution
Health Attributes Seen in the Upper-end of the Market
Competitive Landscape
Arrocera Los Corrales Leads
Domestic Brands Are More Prevalent
New Product Launches and Marketing Campaigns
Category Data
Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 269 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 270 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 271 NBO Company Shares of Rice: % Value 2014-2018
Table 272 LBN Brand Shares of Rice: % Value 2015-2018
Table 273 NBO Company Shares of Pasta: % Value 2014-2018
Table 274 LBN Brand Shares of Pasta: % Value 2015-2018
Table 275 NBO Company Shares of Noodles: % Value 2014-2018
Table 276 LBN Brand Shares of Noodles: % Value 2015-2018
Table 277 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 278 Distribution of Rice by Format: % Value 2013-2018
Table 279 Distribution of Pasta by Format: % Value 2013-2018
Table 280 Distribution of Noodles by Format: % Value 2013-2018
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Description
Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes. Lower end products are usually economy and standard brands that cater to a consumer base which is extremely price sensitive and only looking for the most affordable products. As disposable incomes grow, consumers tend to switch to better quality brands or begin to look for value-ad...
Euromonitor International's Packaged Food in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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