PACKAGED FOOD IN GERMANY

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Packaged Food Continues To Perform Well in 2018

Higher Consumer Confidence Promotes Interest in Added-value Products

Strong Competition, With A Wide Range of Different Players

Modern Grocery Retailers Continue To Dominate Distribution

Further Low Annual Growth Expected

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: Value 2013-2018

Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 12 Penetration of Private Label by Category: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format: % Value 2013-2018

Table 14 Distribution of Packaged Food by Format and Category: % Value 2018

Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Further Growth Mainly Due To Rising Prices Within Edible Oils in Germany

Olive Oil's Positive Outlook Due To Higher-value Offerings

Unpackaged Oils Expected To Remain Rather Insignificant Over the Forecast Period

Competitive Landscape

Peter Kölln Expected To Remain the Most Important Branded Player

Dominant Role of Private Label Is Not Set To Come Under Threat in Germany

Product Ranges Likely To Widen

Category Data

Table 19 Sales of Edible Oils by Category: Volume 2013-2018

Table 20 Sales of Edible Oils by Category: Value 2013-2018

Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 25 Distribution of Edible Oils by Format: % Value 2013-2018

Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong, Ongoing Convenience Trend Favours Ready Meals in Germany

Best Growth Opportunities for Winners Towards the End of the Review Period

Continued Strong Popularity of Ethnic German Cuisine Expected

Competitive Landscape

Large Players Able To Benefit From Their Size and Expertise

Clear Positioning Road To Success As Frosta Example Shows

Competition With Other Food-related Markets and Industries

Category Data

Table 30 Sales of Ready Meals by Category: Volume 2013-2018

Table 31 Sales of Ready Meals by Category: Value 2013-2018

Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018

Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 38 Distribution of Ready Meals by Format: % Value 2013-2018

Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

No End in Sight for Above-average Growth of Table Sauces in Germany

Overall Growth Opportunities Limited Due To Maturity and Saturation

at Constant 2018 Prices, Prices Are Set To Record Further Moderate Rises

Competitive Landscape

Very Wide Range of Quite Different Players Present Within Sauces, Dressings and Condiments in Germany

Quite Stable Overall Competitive Situation Expected To Continue

Ostmann Gewürze Is Almost the Hidden Champion Within Herbs and Spices

Category Data

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018

Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

High Levels of Maturity and Saturation Mean A Rather Bleak Outlook for Soup in Germany

Future Growth Only for More Modern and Convenient Formats, With Chilled Soup Set To Perform the Best

Manufacturers Expected To Intensify Efforts To Promote New Consumption Occasions

Competitive Landscape

Top Category Players To Continue To Profit From Their Overall Size

Players Specialised in Frozen Products To Post Above-average Development

Very Difficult To Achieve New Product Development With Sustainable Success

Category Data

Table 55 Sales of Soup by Category: Volume 2013-2018

Table 56 Sales of Soup by Category: Value 2013-2018

Table 57 Sales of Soup by Category: % Volume Growth 2013-2018

Table 58 Sales of Soup by Category: % Value Growth 2013-2018

Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 60 NBO Company Shares of Soup: % Value 2014-2018

Table 61 LBN Brand Shares of Soup: % Value 2015-2018

Table 62 Distribution of Soup by Format: % Value 2013-2018

Table 63 Forecast Sales of Soup by Category: Volume 2018-2023

Table 64 Forecast Sales of Soup by Category: Value 2018-2023

Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Sweet Spreads Able To Withstand the Challenging Environment

Limited But Growing Willingness To Try New Flavours and Combinations of Ingredients

Stable To Slightly Declining Prices Expected Over the Forecast Period

Competitive Landscape

Ferrero Deutschland To Remain the Gold Standard in Chocolate Spreads

Schwartauer Werke With Challenges and Opportunities Within the Competitive Environment

Considerable Growth Opportunities, But Only for Smaller Niche Players

Category Data

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 68 Sales of Sweet Spreads by Category: Value 2013-2018

Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of Newborns Rises, Fuelling Growth

Quality, Transparency and Convenience Are Crucial

Other Baby Food Is Expected To Post the Most Dynamic Growth

Competitive Landscape

Hipp Is Well-positioned To Maintain Its Lead

the Competition Intensifies

Product Innovation Will Be Crucial

Category Data

Table 79 Sales of Baby Food by Category: Volume 2013-2018

Table 80 Sales of Baby Food by Category: Value 2013-2018

Table 81 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 82 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 83 NBO Company Shares of Baby Food: % Value 2014-2018

Table 84 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 85 Distribution of Baby Food by Format: % Value 2013-2018

Table 86 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 87 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 88 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 89 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

From Butter To Alternative Spreads

the Shift To Organic

Discounters Set To Remain the Main Distribution Channel

Competitive Landscape

Unilever Maintains Its Lead

Private Label Holds A Strong Position

Product Differentiation Is Key To Future Growth

Category Data

Table 90 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 91 Sales of Butter and Spreads by Category: Value 2013-2018

Table 92 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 93 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 94 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 95 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 96 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 97 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 98 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 99 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 100 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Outlook for Cheese

Convenient Formats and Flexitarians Set To Drive Growth

Soft Cheese Is Set To Post the Highest Growth

Competitive Landscape

Private Label Maintains Its Lead

Shift To Unprocessed Cheese

Predatory Competition Is Expected To Increase

Category Data

Table 101 Sales of Cheese by Category: Volume 2013-2018

Table 102 Sales of Cheese by Category: Value 2013-2018

Table 103 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 104 Sales of Cheese by Category: % Value Growth 2013-2018

Table 105 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 106 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 107 NBO Company Shares of Cheese: % Value 2014-2018

Table 108 LBN Brand Shares of Cheese: % Value 2015-2018

Table 109 Distribution of Cheese by Format: % Value 2013-2018

Table 110 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 111 Forecast Sales of Cheese by Category: Value 2018-2023

Table 112 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 113 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Milk Consumption Set To Decline in Volume Terms

Milk Alternatives Expected To See the Highest Value Growth

Flavoured Milk Drinks Is Projected To See Dynamic Development

Competitive Landscape

Private Label Will Continue To Lead

A Shift Towards Full Fat Fresh Milk and Milk Alternatives

Increased Focus on Free-range and Non-genetically Modified

Category Data

Table 114 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 115 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 116 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 117 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 119 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 120 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 121 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 122 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 124 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy and Trendy

Plain Yoghurt Set To See the Highest Growth

Sour Milk Products Expected To Continue Its Positive Development

Competitive Landscape

Danone and Müller Continue To Lead, But the Competition Intensifies

Growing Presence of Private Label

New Product Launches and Price Polarisation Expected

Category Data

Table 125 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 126 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 128 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 129 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 130 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 131 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 132 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 136 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Different Developments in Other Dairy

Health Concerns To Limit Growth Potential

Organic Set To Outperform Other Health and Wellness Segments

Competitive Landscape

Clean Eating Trend To Impact Players in Other Dairy

Disruption Expected From Non-dairy Alternatives

Private Label Will Continue To Lead

Category Data

Table 137 Sales of Other Dairy by Category: Volume 2013-2018

Table 138 Sales of Other Dairy by Category: Value 2013-2018

Table 139 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 140 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 141 Sales of Cream by Type: % Value 2013-2018

Table 142 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 143 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 144 Distribution of Other Dairy by Format: % Value 2013-2018

Table 145 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 146 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 147 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 148 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Chocolate Confectionery Benefits From Trend Towards Added-value Offerings

Trend Towards Premium Products Expected To Continue

Rising Commodity Prices Predicted by Most Experts Over the Forecast Period

Competitive Landscape

Category Leader Ferrero Maintains Its Value Share at the End of the Review Period

Lindt Gains Share While Mondelez Loses Ground

Local Player Ludwig Schokolade Very Active in Terms of New Product Development

Summary 2 Other Chocolate Confectionery by Product Type:

Category Data

Table 149 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 150 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 151 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 152 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 153 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 154 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 155 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 156 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 157 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 158 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 159 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 160 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Very Few Growth Opportunities for Gum in Germany

Significant Growth Only Expected in Fairly Small Niches

Trend Towards Sugar-free Products Expected To Continue Over the Forecast Period

Competitive Landscape

Wrigley Continues To Dominate Sales

Private Label Not Yet A Real Threat To Wrigley

Success of Start-ups Like Das Kaugummi Is Not Very Likely

Category Data

Table 161 Sales of Gum by Category: Volume 2013-2018

Table 162 Sales of Gum by Category: Value 2013-2018

Table 163 Sales of Gum by Category: % Volume Growth 2013-2018

Table 164 Sales of Gum by Category: % Value Growth 2013-2018

Table 165 Sales of Gum by Flavour: Rankings 2013-2018

Table 166 NBO Company Shares of Gum: % Value 2014-2018

Table 167 LBN Brand Shares of Gum: % Value 2015-2018

Table 168 Distribution of Gum by Format: % Value 2013-2018

Table 169 Forecast Sales of Gum by Category: Volume 2018-2023

Table 170 Forecast Sales of Gum by Category: Value 2018-2023

Table 171 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 172 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Mature and Saturated Sugar Confectionery Difficult To Revitalise

Major Players Continue To Try and Defend Their Share of Sales

Diminishing Returns Put Pressure on Prices

Competitive Landscape

Haribo Remains the Leading Player But Challenges Lie Ahead

Katjes Continues To Steadily Grow Its Value Share

Limited Importance of Private Label Expected To Continue

Summary 3 Other Sugar Confectionery by Product Type:

Category Data

Table 173 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 174 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 175 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 176 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 177 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 178 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 179 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 180 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 181 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 182 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 183 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 184 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Difficult To Achieve Over the Forecast Period

Premiumisation Trend Offers Opportunities for All Players Present in the Category

Sales of Ice Cream Heavily Reliant on the Weather

Competitive Landscape

Competitive Landscape Expected To Remain Stable Over the Forecast Period

Bofrost and Eismann Records Positive Value Sales Growth

Limited Importance of Private Label

Category Data

Table 185 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 186 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 188 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 189 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 190 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 191 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 192 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 193 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 194 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 195 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 196 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 197 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 198 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 199 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 200 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 201 Distribution of Ice Cream by Format: % Value 2013-2018

Table 202 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 206 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Snacking Trend Benefits Virtually All Categories

Best Performing Categories Benefit From the Health and Wellness Trend

Competition From Other Snack Categories Will Remain Manageable

Competitive Landscape

Intersnack Remains the Leading Player But Loses Share

Share Gains Mainly Achieved by Smaller Players in Specific Categories

Private Label Enjoys A Strong Presence

Summary 4 Other Savoury Snacks by Product Type:

Category Data

Table 207 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 208 Sales of Savoury Snacks by Category: Value 2013-2018

Table 209 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 210 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 211 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 212 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 213 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 214 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 215 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 216 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 217 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Health and Wellness Trend To Further Support Sales

Snacking Trend Also Favours Sweet Biscuits, Snack Bars and Fruit Snacks

Vegan Products Offer Considerable Growth Potential, Albeit From A Low Base

Competitive Landscape

Leading Brand Manufacturer Bahlsen Maintains Its Share of Value Sales

Category Set To Continue To Be Characterised by A Rather Fragmented Competitive Environment

Private Label Commands A Strong Position But Further Significant Gains Are Unlikely

Category Data

Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 222 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 223 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 224 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 225 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 226 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 227 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 228 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 229 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 230 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 231 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 232 Distribution of Snack Bars by Format: % Value 2013-2018

Table 233 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 234 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023

Table 235 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

A Very Mature and Saturated Category Lacking Growth Opportunities

Unpackaged Flat Bread Sees Good Growth, But From A Very Low Base

Development of Frozen Baked Goods Driven by Both Supply and Demand Sides

Competitive Landscape

Overall Shares in Baked Goods Stable in Germany

Category Characterised by Production Relatively Close To the Point of Sale

Ancient Grains Help To Drive Sales, With A Focus on Innovation and New Launches

Category Data

Table 238 Sales of Baked Goods by Category: Volume 2013-2018

Table 239 Sales of Baked Goods by Category: Value 2013-2018

Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 242 Sales of Pastries by Type: % Value 2013-2018

Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 245 Distribution of Baked Goods by Format: % Value 2013-2018

Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Changing Breakfast Behaviour Means Challenges and Opportunities for the Category

Muesli and Granola Forecast To Grow, But at A Slower Rate

Presence in Different Channels Will Be Key To Success Regarding Distribution

Competitive Landscape

Kellogg and Cereal Partners Mainly in More Mature and Less Dynamic Categories

Dr Oetker and Kölln Operate Mainly in Less Mature and More Dynamic Categories

Marketing and Sales Activities Mainly Depend on Price Positioning of Products

Category Data

Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience Trend Will Help the Category To Achieve Further Growth in Germany

Only Limited Growth Opportunities, However, Owing To the Freshness Trend

Frozen Fruit Forecast To Continue To Perform Well

Competitive Landscape

Dominant Role for Private Label in A Mature and Saturated Category

Bofrost and Eismann Increase Shares Owing To Popularity of Frozen Format

Iglo, Bonduelle and Mccain Profit From High Awareness and Good Reputations

Category Data

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Frozen Processed Outperforming Chilled and Shelf Stable in Meat and Seafood

Growth of Meat Substitute Products Seems To Be Over in Germany

Premium Products Expected To Continue To Be More Successful Than Standard Ones

Competitive Landscape

Extremely Strong Private Label Players in Meat in Germany

Manufacturers of Branded Products Stronger in Fish and Seafood

Rügenwalder the Top Player in Meat Substitute Products

Category Data

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 274 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 280 Sales of Froze

Packaged food continued to grow at the end of the review period. Sales were fuelled by very favourable economic circumstances, including low employment, increasing average salaries, wages and pensions, as well as growing disposable incomes and high consumer confidence. Therefore, retail value and volume sales continue to rise, despite the high level of maturity and saturation in most areas.

Euromonitor International's Packaged Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
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