PACKAGED FOOD IN DENMARK

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Stable Growth in Packaged Food

the Convenience Trend Transforms Consumption Patterns

Competitive Market With Successful Local Players

Shopping List Apps Revolutionise Grocery Planning

Increasingly Hectic Lifestyles Drive Growth of Convenient Products

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 11 Penetration of Private Label by Category: % Value 2013-2018

Table 12 Distribution of Packaged Food by Format: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format and Category: % Value 2018

Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Unit Prices To Normalise After Peak in 2017

Large Number of Olive Oil Tests Carried Out Following 2017's Quality Scandal

Cooks and Influencers Encourage Danes To Try Different Oils

Competitive Landscape

Haugen-gruppen Denmark As Consolidates Leadership of Olive Oil

Private Label Leads Vegetable and Seed Oils

Scandic Food A/S Gains Share

Category Data

Table 18 Sales of Edible Oils by Category: Volume 2013-2018

Table 19 Sales of Edible Oils by Category: Value 2013-2018

Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 24 Distribution of Edible Oils by Format: % Value 2013-2018

Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience Trend Continues To Drive Growth of Ready Meals

Ready Meals To Access Consumers' Self-indulgence Budget

What Makes A Danish Dinner Homemade?

Competitive Landscape

Private Label Grows in Chilled Ready Meals

Dr Oetker Danmark A/S Continues To Dominate Frozen Pizza

Prepared Salads Dominates Private Label

Category Data

Table 29 Sales of Ready Meals by Category: Volume 2013-2018

Table 30 Sales of Ready Meals by Category: Value 2013-2018

Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018

Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 37 Distribution of Ready Meals by Format: % Value 2013-2018

Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbs and Spices Receives Positive Media Coverage

Convenience Trend Makes Its Mark on Sauces

Ketchup Versus Mayonnaise - Where Taste Overrides Health

Competitive Landscape

Mars Danmark A/S Leads Pasta Sauces

Misshapen Tomatoes Get Second Chance As Ketchup

Unilever Danmark A/S Retains Leadership of Bouillon

Category Data

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018

Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

Moderate Category Growth Continues

Frozen Soup Remains Most Popular Type

Convenience Trend Drives Growth in Chilled Soup

Competitive Landscape

Tulip Food Co A/S Leads Frozen Soup

Arla Foods Amba Leads Shelf Stable Soup

Unilever Danmark Offers the Only Major Brand in Dehydrated Soup

Category Data

Table 54 Sales of Soup by Category: Volume 2013-2018

Table 55 Sales of Soup by Category: Value 2013-2018

Table 56 Sales of Soup by Category: % Volume Growth 2013-2018

Table 57 Sales of Soup by Category: % Value Growth 2013-2018

Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 59 NBO Company Shares of Soup: % Value 2014-2018

Table 60 LBN Brand Shares of Soup: % Value 2015-2018

Table 61 Distribution of Soup by Format: % Value 2013-2018

Table 62 Forecast Sales of Soup by Category: Volume 2018-2023

Table 63 Forecast Sales of Soup by Category: Value 2018-2023

Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Plan for Increasing Danish Honey Production Meets Resistance

Organic Variants Fuel Growth in Jams and Preserves

Nutella Acts As A Growth Driver for Chocolate Spreads

Competitive Landscape

Nutella Dominates Chocolate Spreads

Orkla Foods Leads Jams and Preserves

Danish Honey Production at Crossroads

Category Data

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 67 Sales of Sweet Spreads by Category: Value 2013-2018

Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Organic Baby Food Is Booming, With New Local Players Entering the Scene

Chinese Tourists Emptying Milk Formula Shelves

Increase in Paternity Leave Fuels Milk Formula Growth

Competitive Landscape

Emerging Local Brands

Domestic Dairy King Arla Gets on the Baby Food Wagon

Semper Faces A Difficult Situation

Category Data

Table 78 Sales of Baby Food by Category: Volume 2013-2018

Table 79 Sales of Baby Food by Category: Value 2013-2018

Table 80 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 81 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 82 NBO Company Shares of Baby Food: % Value 2014-2018

Table 83 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 84 Distribution of Baby Food by Format: % Value 2013-2018

Table 85 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 86 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 87 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 88 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Sky-high Butter Prices Seem To Normalise

Margarine Consumption Decreases Whilst Mixed Products Fuel Butter Growth

Butter Sees Significant Growth As Organic Butter Finds Strong Natural Positioning

Competitive Landscape

Arla Maintains Its Leading Position

All Eyes on Free From Lactose Butter and Spreads

Arla Opens New Research Facility

Category Data

Table 89 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 90 Sales of Butter and Spreads by Category: Value 2013-2018

Table 91 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 92 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 93 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 94 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 95 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 96 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 97 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 98 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 99 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Cheese's Positive Health Effects Attract Further Media Attention

Lactose-free Cheese Grows Slower Compared To Other Lactose-free Dairy Categories

Cheese Growth Fuelled by Significant Increase in Organic Cheese

Competitive Landscape

Arla Pushes the "meat-free Kitchen" Concept

Cheese Shops Gaining Popularity

Status Quo Amongst Big Players

Category Data

Table 100 Sales of Cheese by Category: Volume 2013-2018

Table 101 Sales of Cheese by Category: Value 2013-2018

Table 102 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 103 Sales of Cheese by Category: % Value Growth 2013-2018

Table 104 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 105 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 106 NBO Company Shares of Cheese: % Value 2014-2018

Table 107 LBN Brand Shares of Cheese: % Value 2015-2018

Table 108 Distribution of Cheese by Format: % Value 2013-2018

Table 109 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 110 Forecast Sales of Cheese by Category: Value 2018-2023

Table 111 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 112 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Further Decline in Overall Milk Consumption

Full-fat Milk Is on the Rise

Lactose Free Is All the Rage

Competitive Landscape

Arla Foods Maintains Its Dominant Position

Naturli Foods Dominates Milk Alternatives

Arla's Matilde and Cocio Brands Remain Top Choice of Young People

Category Data

Table 113 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 114 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 115 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 116 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 117 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 118 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 119 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 120 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 121 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth of Skyr Sales Begin To Slow Down

Drinking Yoghurt Criticised for High Sugar Content

Danish Sour Milk Products Struggle To Grow

Competitive Landscape

Growth for Arla Foods and Thise To Continue Slowing Down in Yoghurt

Arla Continues To Lead in Sour Milk Products

Free From Dairy Yoghurt Ready To Take Off

Category Data

Table 124 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 125 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 128 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 129 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 130 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 131 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Cream To Maintain Steady Growth

Chilled Snacks Follows Dynamics of Chocolate Confectionery

Quark Attracts Attention and Recommendations for Recipes

Competitive Landscape

Arla Foods Amba Is in A Favourable Position in Cream

Ferrero Scandinavia Rules Chilled Snacks

Nestlé Danmark Leads the Declining Coffee Whiteners Category

Category Data

Table 136 Sales of Other Dairy by Category: Volume 2013-2018

Table 137 Sales of Other Dairy by Category: Value 2013-2018

Table 138 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 139 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 140 Sales of Cream by Type: % Value 2013-2018

Table 141 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 142 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 143 Distribution of Other Dairy by Format: % Value 2013-2018

Table 144 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 145 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 146 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 147 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Plain Dark Chocolate on the Rise

Luxury Chocolate Remains Difficult To Sell

Tax Increase on Chocolate Products Cancelled

Competitive Landscape

Private Label Places Price Pressure on Brands

Mondelez Danmark's Retains Leadership of Tablets

Alternative Channel for Luxury Chocolate

Summary 2 Other Chocolate Confectionery by Product Type:

Category Data

Table 148 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 149 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 150 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 151 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 152 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 153 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 154 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 155 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 156 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 157 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 158 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 159 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Negative Media Coverage of Gum Continues

Pick 'n' Mix Confectionery - An Alternative Sales Channel for Bubble Gum

Sugarised Chewing Gum To Decline Despite Cancelled Tax Increase

Competitive Landscape

Mondelez Danmark Leads Gum

Product Innovation for Status Quo

Category Data

Table 160 Sales of Gum by Category: Volume 2013-2018

Table 161 Sales of Gum by Category: Value 2013-2018

Table 162 Sales of Gum by Category: % Volume Growth 2013-2018

Table 163 Sales of Gum by Category: % Value Growth 2013-2018

Table 164 Sales of Gum by Flavour: Rankings 2013-2018

Table 165 NBO Company Shares of Gum: % Value 2014-2018

Table 166 LBN Brand Shares of Gum: % Value 2015-2018

Table 167 Distribution of Gum by Format: % Value 2013-2018

Table 168 Forecast Sales of Gum by Category: Volume 2018-2023

Table 169 Forecast Sales of Gum by Category: Value 2018-2023

Table 170 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 171 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Cancelled Tax Increase Package Supports Growth

Pick 'n' Mix - the New Trend in Danish Sugar Confectionery

High Per Capita Consumption Predicted To Increase Further

Competitive Landscape

Candyking Earns Its Price for Global Owner Cloetta in Denmark

Close Competition Among Leading Players

Cross-border Retailing Is of No Concern To Larger Players

Summary 3 Other Sugar Confectionery by Product Type:

Category Data

Table 172 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 173 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 174 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 175 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 176 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 177 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 178 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 179 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 180 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 181 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 182 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 183 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Premiumisation in Ice Cream

Poor Weather Conditions Negatively Influence Demand

Manufacturers To Invest in Product Innovation

Competitive Landscape

Arla Quickly Withdraws New Organic Ice Cream Brand

Frisko Is and Premier Is - Mejerigaarden Are Leading Players

Coop Danmark A/S Private Label Ranks Third

Category Data

Table 184 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 185 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 188 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 189 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 190 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 191 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 192 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 193 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 194 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 195 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 196 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 197 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 198 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 199 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 200 Distribution of Ice Cream by Format: % Value 2013-2018

Table 201 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 202 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Tax Reduction on Nuts Creates Basis for Significant Growth

Restructuring Within Savoury Snacks

Discounts and Product Innovation To Retain Consumers of Unhealthiest Snacks

Competitive Landscape

Insect Snacks Now Available on Retailers' Shelves

Kims A/S Leads Domestic Sales

Increasing Competition Within Nuts, Seeds and Trail Mixes To Increase

Summary 4 Other Savoury Snacks by Product Type:

Category Data

Table 206 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 207 Sales of Savoury Snacks by Category: Value 2013-2018

Table 208 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 209 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 210 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 211 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 212 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 213 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 214 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 215 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 216 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Differing Views on Dried Fruit

Health and Wellness Trend To Support Growth of Snack Bars

Health and Wellness Products Gain in Popularity

Competitive Landscape

Snacking While Travelling - Snack Bars A Popular Option

Bisca A/S Retains Leadership

Private Label Maintains Strong Position

Category Data

Table 217 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 221 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 222 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 223 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 224 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 225 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 226 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 227 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 228 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 229 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 230 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 231 Distribution of Snack Bars by Format: % Value 2013-2018

Table 232 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 233 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 234 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 235 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Free From Gluten Baked Goods Faces Negative Media Coverage

Transformation of Leavened Bread Consumption Continues in 2018

Decrease in Home Baking Creates Space for Cakes and Pastries

Competitive Landscape

Supermarket Bakeries Continue To Gain Popularity

Competition Likely To Speed Up in Free From Gluten Categories

Dr Oetker Danmark A/S Remains the Dominant Player in Dessert Mixes

Category Data

Table 237 Sales of Baked Goods by Category: Volume 2013-2018

Table 238 Sales of Baked Goods by Category: Value 2013-2018

Table 239 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 240 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 241 Sales of Pastries by Type: % Value 2013-2018

Table 242 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 243 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 244 Distribution of Baked Goods by Format: % Value 2013-2018

Table 245 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 246 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Hot Cereals Enjoys Significant Media Coverage With Positive Health Effects in Focus

Organic Breakfast Cereals Continue To Gain Popularity

Children's Breakfast Cereals Struggles To Grow Due To Lack of Popularity

Competitive Landscape

Lantmännen Cerealia A/S Leads Hot Cereals

Nordisk Kellogg's A/S Is in the Rebranding Process

Free From Gluten Breakfast Cereals Led by Semper Ab

Category Data

Table 249 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 250 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 253 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 255 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Transforming Consumption Patterns Drives Growth

Research Shows That Frozen Vegetables Are Sometimes Healthier Than Fresh

Growth of Shelf Stable Beans Is Driven by Meat-free Diets

Competitive Landscape

Coop Danmark A/S Leads Frozen Processed Fruit and Vegetables

Private Label Dominates Shelf Stable Tomatoes

Strong Competition in Shelf Stable Beans

Category Data

Table 260 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 261 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 262 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 263 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 264 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

Table 265 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 266 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 267 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

Meat-free Days and Meat-free Diets Gain Further Popularity

the Danish Fish Consumption Paradox - Why Danes Will Not Eat More Fish

Research Casts A Shadow Over Popular Meat Substitutes - Not As Healthy As Thought?

Competitive Landscape

Supermarkets Promote Meat-free Days

Royal Greenland A/S Leads Processed Seafood

Naturli' Foods A/S Launches Plant-based Meatloaf

Category Data

Table 272 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

Table 273 Sales of Processed Meat and Seafood by Category: Value 2013-2018

Table 274 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

Table 275 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

Table 276 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 277 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 278 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

Table 279 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

Table 280 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

Table 281 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

Table 282 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

Table 283 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

Table 284 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

Table 285 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Headlines

Prospects

Danes Cannot Say No To Pasta - Taste Is More Important Than Health

Rice Loses An Important Advantage Over Pasta

Instant Noodles Remain Popular Despite Criticism

Competitive Landscape

Pasta Scandal Has No Effect on Sales

Haugen-gruppen Denmark As Leads Instant Noodle Cups

Private Label Dominates Rice

Category Data

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018

Table 293 NBO

Retail volume sales of packaged food registered marginal growth in 2018, with stronger dynamics in retail value. Danes are increasingly educating themselves about nutrition, which is leading to greater expectations of quality, for which they are prepared to pay higher unit prices. On the other hand, flavoursome products with higher fat contents were also welcome on Danish tables in 2018, with some consumers taking a more positive view of fat.

Euromonitor International's Packaged Food in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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